This document provides information about an internship at Birla Sun Life Insurance. It includes details about the company such as it being a joint venture established in 2000 that ranks among the top 7 private insurers in India. The internship objectives were to study individual investors, the life insurance industry, competitors, and conduct a market survey. It also discusses findings from the survey such as most investors using multiple information sources and preferring short-term investments. The internship provided learning around insurance products and challenges included uncooperative respondents.

1. BIRLA SUN LIFE INSURANCE
PRESENTED BY
GAURAV TRIPATHI
409

2. COMPANY SNAPSHOT
 BSLI was established in 2000.
 It is a joint venture between the Aditya Birla Group and
Sun Life Financial Inc.
 It ranks amongst the top 7 private life insurance
companies in the country.
 It was the first Indian Insurance Company to introduce
"Free Look Period" and the same was made mandatory
by IRDA.
 BSLI also enjoys the prestige to be the originator of
practice to disclose portfolio on monthly basis.

3. OBJECTIVES
 To develop a profile of Individual Indian investors based
on occupation of the investors.
 Proper understanding and analysis of life insurance
industry.
 To study and determine the competitor position in the
market.
 Conduct market survey on a sample selected from the
entire population and derived opinion on that research.
 To find out how investors get information about the
various financial products.
 The type of financial products, they would prefer to
invest.

4. MARKET SHARE
71%
5%
5%
4%
2% 2%
2% 1%
8%
Market Share
LIC
SBI
ICICI
HDFC
Bajaj Allianz
Max Life
Birla Sun Life
Reliance Life
Others

5. COMPETITORS
 Life Insurance
 Reliance Life Insurance
 MetLife Insurance
 Max New York Life
 Bajaj Allianz
 Bharti AXA Life Insurance
 Kotak Mahindra
 SBI Life Insurance
 Tata AIG
 AVIVA Life Insurance

6. DETAILS OF JOB HANDLED
 We did survey and analyzed the Investment Habits of
Indian Investors
 We contacted the clients who were interested to know
about Birla Sun Life Insurance
 We created many financial plans for the interested
clients with the help of our company mentor.
 Finally, we handed the data to Birla Sun Life Insurance

7. MAJOR LEARNINGS FROM THE
INTERNSHIP
 Consumer Behavior towards insurance industry.
 Understanding different forms of investment available
for Indian Market
 Understanding the importance of diversifying risk and
investment so as to earn more return and also tax
saving.
 Learnt about different plans of Birla Sun Life Insurance

8. CHALLENGES FACED IN THE
INTERNSHIP
 Some of the respondents were not cooperative.
 Some respondents were scared that if they share their
details they might get in trouble.
 It was tough to make people realise that I was only
taking a survey.
 Some people were not able to understand few
questions in the client survey form.
 It was also challenging to go and ask people to help fill
the questionnaire as they all were busy in their work.

9. OBSERVATIONS AND FINDINGS
 Most investors opted for many sources of information to
make investment decisions.
 Percentage of income that they invest depend on their
annual income, more the income more percentage of
income they invest.
 71% of the people preferred investment in the short
term and Medium Term.
 Most Investors prefer to park their funds in avenues like
Life Insurance, FD, Gold and Real Estate.
 Almost all the people surveyed didn’t have knowledge
about Term Plan
 Most of the investors get their information related to
investment through electronic media.

10. SUGGESTIONS
 The company should intensively promote the products.
 It is recommended that investors decision should not
be based on their broker advice.
 Put up ATM’s in different areas so that premium can be
collected across the country.
 There should be a particular product, which can be
termed as Fixed Deposit Insurance product.
 The company should also make effort in advertising
through city Cable Channel as covered by its banners
on the highway or other crowded areas.

11. THANK YOU