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Digital Marketing Plan for Real Estate Business

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Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan

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Digital Marketing Plan for Real Estate Business

  1. 1. Digital Marketing Plan REAL ESTATE BUSINESS By – Gaurav Tripathi (Digital Marketing Consultant) Visit – www.gouravtripathi.com
  2. 2. What is Digital Marketing Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The Objective of Digital Marketing is to create brand awareness, increase traffic and sales to the website by different marketing channels such as SEO, Social Media, Email Marketing, Paid Advertisement, Press Releases and Blogging etc.  Reaching the right audience  To engage with your audience  To motivate your audience to take action  Efficient spending on your campaign  Return on investment (ROI)
  3. 3. Digital Marketing Overview Brand building, website traffic and lead generation through these marketing cannels.  Search Engine Optimization  Paid Advertisements (PPC)  Social Media Marketing  Online Reputation Management  Blogging and Content Marketing  Email Marketing  Digital Marketing Measurement
  4. 4. Search Engine Optimization Search engine optimization (SEO) is the process of generating organic traffic from major search engines like google, yahoo and bing. It’s a very effective process to increase ranking of any website on google top #1 position. SEO Basics:  Website SEO Audit  Keyword Research  Competitor Research  On Page and Off Page Optimization  Link building  Keyword Position
  5. 5. Search Engine Optimization Strategy  Competitor Research and Keyword Analysis  SEO On page optimization  Off page optimization (Link directory, business listing etc.)  Google, Bing Webmaster and Analytic Tool Integration  XML Sitemap Integration and Search Engine Indexing  Robot.txt File Setup  Website crawling and Error Resolution  Broken Link and 404 Resolutions  Page title and keyword setup  Images optimization
  6. 6. On Page Optimization  Meta Optimisation: Search engines need to see relevant Meta data such as Meta descriptions, page titles and keywords. We will review the descriptions and title every time and refresh it.  Robots.txt creation and XML Sitemap generation: We will create the Sitemap and Robots.txt file and upload it to root and update along the campaign..  SEO Friendly URL Optimization and Redirection : We will optimize all web pages URL’s for SEO perspective. A redirect is a way to send both users and search engines to a different URL from the one they originally requested.  Optimizations of Internal Links: Here we will be creating the relevant internal links on your website that enhance SEO. We will analyse this every month and update if necessary.  Press Release Distribution: Smart Press release distribution is necessary although it is not absolutely vital SEO. Whenever we have new products or promotions it would be ideal to submit the news into the relevant places that handle press release over the internet.
  7. 7. On Page Optimization Image + Content Optimisation + H- tag implementation We will optimise all of your content while keeping a track of keyword density and prominence. We shall implement coding of the relevant H-tags on each page. All images will have the right alt-tags on them. All works shall be reviewed at the end of each month and the necessary changes will be made if needed. Google Webmaster Setup and Error Resolutions Google webmaster - We will be working continuously on Google webmaster to resolve errors and comply to Google standards. Google Analytic Tool Integration to Measure and Monitor website performance Bing Search Engine Optimization We will Optimize site for Bing search, submit sitemap and index pages on bing, yahoo and msn search engines.
  8. 8. SEO Off Page Optimization Directory + Local Business Listing Submissions There are a number of good quality web directories where we can get links. Nowadays Off page SEO is not about spamming and making countless links at one time. Parts of SEO back linking is now more about well timed and planned submissions in relevant directories and local listings. We shall plan this campaign in a way where we can organically acquire the right links that make a positive difference in your search rankings. Social Bookmarking and B2B Classified Ads Social bookmarking and B2B Classified Ads can have negative effects if not used correctly and if used too much. We will use the relevant pages to bookmark and advertise website in the proper manner. Google+ Integration (local business) It is evident that the more prominent you are on Google+ the better it is for your search rankings! We will link your most relevant web pages to your Google + page.
  9. 9. Paid Advertisement To generate more sales, clicks and leads to your website the pay-per-click advertising is one of the best ways of using search engines paid advertising. Pay-per-click is a faster way of enables audience to click on their online advertisements, thus will drive more leads and traffic to their websites. Sources to Generate Leads and Traffic  PPC Google AdWords Search Ads (Google and Bing)  Display Marketing and Remarketing  Affiliate Advertising  Gmail Ad Campaigns  Facebook Ads
  10. 10. PPC Search Ads We will keep your website position for selected keywords under top #3 ranks. This will attract more customers and enquires . PPC Campaign Research (Google + Bing) We will do keyword research and will select the best keywords for your campaign to target right peoples. Creating the perfect landing pages In order for us to get the best quality score to ensure a good CTC (cost per click) we need to creating the best landing page environment for users and google. This includes, having catchy relevant ad titles, having appropriate call to actions buttons, having the right images and infographics Contact Form Setup It’s a best part to capture online leads & Enquiries
  11. 11. Display Remarketing (Banner Ads) Display marketing is great way to reach out to your target audience by creating attractive banners. Retargeting is a key method for increasing conversions. We will be using the adword for your retargeting campaign. We will manage the campaign and this will include banner creations and updates that are used for displaying on the partnered websites. Campaign Setup and Targeting  Establish marketing budget and campaign objectives  Develop comprehensive list of applicable keywords  Target your right audience  Placement and keyword targeting  Create display banners  Targeting by topics  Remarket ads to those who have visited website but didn’t take action
  12. 12. Gmail Sponsored Promotions GSP is a unique ad type that shows up only in personal Gmail boxes (it does not show in Google business apps email boxes) in the promotions tab.
  13. 13. Social Media Marketing Social Media Audit Social Media Monitoring Social Media Management Social Online Reputation Management Social Media Marketing
  14. 14. Social Media Advantages  Better targeting  High return on investment (ROI)  Does not require specialization or vast technical skills  Increased visibility  Targeted traffic  Content promotion  Helps with PR  Fun way to do business  Ability to go viral  Expedites online brand development  Cost effective (only time and effort)  Market research (what are your customers talking about?)  Create relationships with your customers  Campaigns has the ability to drive huge amounts of traffic  Supports traditional and other digital marketing campaigns
  15. 15. Social Media Audit Research your social media presence Analyzing your social media opportunity and threats Recommending the ideal social media strategy Execution plan
  16. 16. Social Media Monitoring  Social media measurement  Monitor traffic  Fans and followers  Analyzing conversation  Insight & recommendation report
  17. 17. Social Media Management  Promotion and response management  Analyzing opportunities for social media outreach  Increase followers and fans on social pages  Customer Engagement  Create social media content & promotion strategy  Post Variations  80/20 Rule :  Facebook Paid Campaigns to Generate Leads Managing all social media accounts such as Facebook, twitter, google+ to increase brand visibility and Traffic to the website.
  18. 18. Affiliate Advertising Affiliate marketing is internet advertising that allows any online business to affiliate themselves with web site owners (known as affiliates or publishers) using affiliate programs. Affiliates make money by generating sales, leads and traffic for the Merchants business. Merchants who sell goods and services online or seek other affiliate business activity typically use one of the affiliate program commission payment models below:  Cost Per Sale (CPA) A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost per sale or cost per acquisition (CPA).  Cost Per Lead (CPL) A visitor referred by the Affiliate completes a form on the Merchants web site. This payment structure is referred to as - cost per lead (CPL).  Cost Per Click (CPC) A visitor to the Affiliates web site clicks on a Merchant's banner and visits the Merchant's web site. This payment structure is referred to as - cost per click (CPC).
  19. 19. Blogging and Content Marketing Blogging is the best part of marketing to reach out to more peoples through your content.  Create Blog articles  Social book marketing submission  Guest posting  Promotion on social media sites  Blog commenting
  20. 20. Measurement ROI (return on investment) = [(Payback - Investment)/Investment)]*100 We shall provide you with a weekly report of all the works carried out as well as a full monthly report of the breakdown of all the work done. We will provide you complete website report in terms of website traffic, pageviews, search ranking, and keyword position etc. Analytics tools  Google analytics  Google webmasters tools  Basic google search  Google adwords  Social media monitoring tools  Sentiment analysis tools
  21. 21. Thank You Want Consultation for Your Business Contact Mr. Gaurav Tripathi Email gauravt73@gmail.com Visit www.gouravtripathi.com

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