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Spreadable Media and consumption
1.
spreadable media and
blurring of marketing spaces Giovanni Boccia Artieri LaRiCA / University of Urbino “Carlo Bo”
2.
I mercati sono
conversazioni The Cluetrain Manifesto
3.
The Long Tail
Chris Anderson
4.
5.
farsi media
6.
muta il senso
della posizione nella comunicazione
7.
Source: danah boyd
8.
people/ technology/ practices/
Networked production of User Generated Content: / scenario
9.
10.
spreadable media
11.
Reflexive consumption
12.
[email_address] http://mediamondo.wordpress.com/ http://www.soc.uniurb.it/larica