Ed Gillespie Stories, Sizzle, Salience & Social Proof ESEC14
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Ed Gillespie Stories, Sizzle, Salience & Social Proof ESEC14
- 1. Stories, Sizzle, Salience & Social Proof ! European Sustainable Events Summit! 28/01/14 www.futerra.co.uk !
- 4. If you want to subvert the dominant paradigm…we need to have more fun than they are! (and let them know while we’re doing it) ! www.futerra.co.uk !
- 5. “Fifty Shades of Green”
- 11. No-one’s interested in Sustainability! WWW.FUTERRA.CO.UK!
- 12. Do things better…AND do better things! Mark Shayler! www.futerra.co.uk !
- 15. 250% Consumer Spending 200% GDP 150% Life Satisfaction 100% 50% 1973 www.futerra.co.uk ! 1977 1981 1985 1989 1993 1997 2001
- 19. “…there’s an erroneous idea that this is all about cost, burden and sacrifice. Actually it’s about profit, jobs and competitive advantage. Smart companies have figured this out and are making billions”! - Amory Lovins !
- 23. We are not blindly opposed to progress… we are opposed to blind progress! John Muir! ! www.futerra.co.uk !
- 24. ‘A Kodak moment’ will become synonymous with situations when businesses or whole sectors of the economy are in flat denial of dramatically shifting circumstances… www.futerra.co.uk !
- 26. “What should our sustainability strategy in business strategy be be in the context of our the context of sustainability?”! business?”! ! www.futerra.co.uk !
- 27. THE GOLDEN CIRCLE WWW.FUTERRA.CO.UK!
- 29. After nourishment, shelter and companionship, stories are the thing we need most in the world. ! Philip Pullman! www.futerra.co.uk !
- 31. THE SIZZLE
- 41. All things are ready if our minds be so.! William Shakespeare! ! www.futerra.co.uk !