The document summarizes the journey and progress of the Scandinavian Chapter of the International Congress and Convention Association (ICCA) in establishing the region as a sustainable meetings destination. Key points include: - The Chapter has launched a Sustainable Meetings Accord and common performance indicators to drive sustainability. - An annual Destination Sustainability Index measures and compares sustainability performance of cities in the region. - Performance has improved over time, with more cities and venues participating and increasing their sustainability commitments and certifications. - Scandinavian countries rank highly on transparency and ethical business. - Next steps include expanding the Index, improving guidance, and continuing to engage partners and communities.

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Guy Bigwood
MCI Group Sustainability Director
June 2013, IMEX
Scandinavia Sustainable Meetings Region

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Agenda
Present
2013 Index
Discuss Next
Steps

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OUR JOURNEY SO FAR

4. Step 1: Gothenburg, 2010

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CREATED VISION FOR SUSTAINABLE
MEETINGS REGION

6. Phase 2: Reykjavik, 2011

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 Launched the Scandinavia
Sustainable Meetings
Accord: 30 organisations
signed
 Launched a common set of
performance indicators
 16 destinations participated
Step 3:Tampere, Finland 2012

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1. Engaging our clients, partners and other interested parties in dialogue
about sustainability
2. Educating, sharing knowledge and recognizing best practice.
3. Encouraging and supporting private-public collaboration with other
destinations
4. Providing resources to planners to identify responsible, sustainable and
certified suppliers
5. Advocating efficient, equitable and more sustainable use of resources.
6. Facilitating the increased use of environmentally friendly transport
7. Calculating the CO2 footprint of the Scandinavian meetings industry and
aiming to reduce this by 20% by 2020.
8. Upholding the highest standards of honesty and fairness and thus
maintaining a society with integrity and strong ethical standards.
9. Giving back to the community
Accord: Driving Sustainability

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UNIQUE
STUDY

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Step 4: Aarhus, Denmark 2013

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Hardware: Infrastructure of city
- Recycling
- Carbon Emissions
- Public Transport
Software: Meetings industry commitment
- % certified venues/hotels
- CVB sustainability communications
- CVB support to help clients be sustainable
Scandinavian Destination
Sustainability Index

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• Uppsala
• Gothenburg
2013 Best Performers

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Index improvement: 2012 to 2013
• From 16 to 20 Cities
• Greater accuracy
• Increased commitment
• More Strategic
• Better communication

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Climate Leaders
100% Cities have climate plan
6 tons/co2 average per capita emissions
36% Average 2020 co2 reduction target
41% Average renewable energy mix
78% Average waste diversion rate for the city

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MORE THAN GREEN:
FOCUS ON ETHICAL BUSINESS
http://cpi.transparency.org/cpi2012/results/
All 5 COUNTRIES WITHIN TOP 11 COUNTRIES OF THE WORLD
FOR TRANSPARENCY & ANTI-CORRUPTION
Average score is 88

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47% of CVBs now
have a publicly
available sustainability
Policy
25% in 2012
Evolution of strategy

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59% of Scandinavian
Congress and Exhibition
Centers are eco-certified
100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala, Reykavik

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90% of hotels are easily accessible by public
transport to the main congress and exhibition centre(s).
68% of the City’s hotels are within 1km walking distance

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37% of CVBs provide clients with ideas and resources for
donation programs for food and/or conference materials

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Next Steps
Real success is driven by partnerships

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Please communicate our success story
Publish Press Release on web, newsletters,
social media
Engage your community
Review in board meetings
Plan your improvement

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RECRUIT
MORE
CITIES

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2013 Index was sponsored by
We are currently looking for 2014 sponsors
Thanks to our sponsors

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www.iccaworld.com/dbs/scandinavian_chapter
Email: Guy.bigwood@mci-group.com
LessConversationMoreAction.com
For more information
Images: istockphoto +

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• To add:
– Include catering, airports, and event
organizers
– Track business impact
– Track impact on the community
• To improve:
– Provide better guidance and instructions
on completing the Index
– Expand to include Universities and other
key meeting venues, and not just
Congress Centres
– Focus on gender balance and not only
women in management
Next Steps: 2014 Index Improvement