GBTA BTI™ Outlook – Annual Global Report & Forecast (Select Pages)1. Sponsored by:
GBTA BTI™ Outlook – Annual Global Report & Forecast
Prospects for Global Business Travel 2013-2017
August 2013
2. 7GBTA BTI™ Outlook – Annual Global Report & Forecast
© 2013 GBTA Foundation. All Rights Reserved.
GBTA BTI™ Outlook – Annual Global Report & Forecast Aug 2013
Executive Summary
Highlight of Findings
2012 was a tough year for global business travel. The European Union
came to the brink of collapse, the U.S. economic recovery failed to gain real
momentum and China’s economy continued to downshift into a lower gear.
2013 brings about more certainty in our Outlook for global business
travel. Since the turn of the millennium, spending on global business travel
(BTS) has grown at an annual rate of 4.4% to a 2012 level of $1.06 trillion USD.
BTS is projected to hit $1.12 trillion this year, 5.4% growth over 2012. We
expect significantly better business travel performance as we enter the latter
years of our forecast.
Last year was also a tough year for business travel predicitions. After
essentially being spot on with our predictions for 2011 global business travel
spending, we overestimated 2012 travel spend in most major markets (except
the U.S.). Last year’s weaker than expected economic performance was the
primary culprit. Our forecast for 2012 global business travel spending
growth was high by just over 1%, with the top 15 markets ranging from 8%
too high (Russia) to 2% low (U.S.).
The analogy of diminishing
clouds with the sun
beginning to break through
seemed ideal to help
describe current global
economic conditions. There
are clear signs of breaking
sunshine in many parts of the
world, the United States,
Developing Asia, and Latin
America providing examples.
Yet challenges (clouds), mostly
due to the fallout from adverse
fiscal balances and debt
overhang, remain.
Global GDP growth reached
only 2.6% in 2012, down
from 3% the year before and
4.3% in 2010. And many
countries are reporting subpar
growth in the first half of 2013.
Total Business Travel Spending:
Top 15 Markets - 2012
2012 Total
BTS ($
Billions USD)
Annual
Growth in BTS
(2012)
1. United States $262 4.4%
2. China $196 13.2%
3. Japan $65.2 -1.2%
4. Germany $50.5 1.1%
5. United Kingdom $40.2 0.1%
6. France $35.7 -2.1%
7. Italy $32.7 -7.5%
8. South Korea $30.5 2.8%
9. Brazil $30.1 9.3%
10. India $22.1 5.8%
11. Canada $22.0 1.4%
12. Australia $21.1 2.8%
13. Russia $20.4 2.6%
14. Spain $17.9 -8.0%
15. Netherlands $17.8 -4.5%
World $1,061.2 3.4%
3. 41GBTA BTI™ Outlook – Annual Global Report & Forecast
© 2013 GBTA Foundation. All Rights Reserved.
GBTA BTI™ Outlook – Annual Global Report & Forecast Aug 2013
Asia Pacific
The Asia Pacific region is the largest business travel region in the world,
comprising 37% of global business travel. Business travel spend in Asia Pacific
totaled $393 billion USD in 2012. Business travel spending in the Asia Pacific region
has grown 8%, annually, since 2000, more than doubling in size. We expect that
BTS in the region will grow at a 10% annual pace over the next five years. A full
two-thirds of the business travel activity in the Asia Pacific region comes from
China and Japan.
China has been an economic
juggernaut, growing at a
double digit pace over the last
decade. This has translated to
significant growth in business
travel spending – China has
gone from $32 billion in BTS in
2000 to $196 billion in 2012,
compound annual growth of
16.3%. China surpassed
Japan to become the second
largest business travel
market in the world in 2006
and we now expect they will
surpass the U.S. as the
largest business travel market in the world by 2016 (two years later than we
projected in last year’s Outlook). This shift comes in light of a continued
slowdown in economic growth in China along with a U.S. business travel market that
has fared better than expected, despite anemic economic growth.
Japan remains the third largest business travel market in the world. Anemic
economic growth has eroded some of Japan’s relevance but they are aggressively
attempting to get back on track with more “normal” growth expectations. Current
policies including monetary stimulus, fiscal spending and structural reform,
spearheaded by Prime Minister Abe, are directed squarely at igniting Japan
out of its Lost Decade. These policies should help spur business travel spending in
the short run. We expect BTS in Japan to grow by 4% a year over the next five years,
significantly faster than their average growth over the last 10 years.
India is quickly becoming a major global business travel market. In 2012, India
surpassed Canada to become the 10th largest market in the world, spending a
total of $22.1 billion on business travel. Over the next five years, we expect
India’s business travel spend will grow at a compound rate of 13.5%, making it one
of the fastest growing markets in the world.