Presenters: Meghan Warby, James Topham & Ryan Taylor Charities and nonprofits around the world are experiencing amazing success with social media – find out how you can too! In this workshop you’ll learn about organizations that did it right, including: * War Child Canada and their “Be A Hero” Twitter campaign that supported the release of the Heroes album, as well as their highly successful viral campaign, “Help Child Soldiers” * The Canadian Cancer Society’s online customized high-end jewelry campaign *The Daily Bread Food Bank’s successful holiday season’s hohoTO fundraiser

3. 63% of 18-34 29% of 35-54

4. Ryan Taylor

5. James Topham

7. War Child

8. Digital Footprint

9. WarChild ‘Do Nothing’ Video

10. FTJCo Photo Montage

11. Results

12. Results