10 Things You Should Know About The Creative Economy

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Technology Business

# 1 Quick Definitions
• Creative Class – Richard Florida
10 Things You Need to Know • Creative City – Charles Landry
About the Creative Economy • Creative Economy – John Howkins
If You Want to Succeed • Creative Industries

Peter Kageyama
Creative Cities Productions

Bottom line … # 2 Challenge of Attracting Talent

All about talent
It is related to everyone’s job but not
Creative, innovative people of all kinds.
specifically outlined in anyone’s job

#3 – Talent is not just young people
Not my job!
Talent (and value) exists in every age
group:

• Recent Grads
• Young Professionals
• Married with Kids
• Empty Nesters
Not My Job! • Retirees

BTW – ¾ of Households Live W/O Kids #4 - Want to attract Google to Your City?

“We go to the coolest, hippest place in a region where we think
young, smart, energetic people will want to live and work.”

Grady Burnett, Google – Ann Arbor

#5 Creative Economy is about whales & krill BTW - Counting W2s in 1099 World

#6 – Talent (especially young) is tribal #6 – Talent (especially young) is tribal

#7 We Don’t Believe Marketing
#7 New Media Models

RU rdy 4 convo 140 chrctrs @ a time?

#8 Make Community
Values Visible
& Persistent

This applies to companies too…
too…

#9 #10 The war for talent is a
shooting war

Bonus: We want the IPhone of cities
#10 – We want the IPhone of Cities
#10 The war for talent is a
shooting war

Thank You
&
Welcome to
Philadelphia

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10 Things You Should Know About The Creative Economy

1. # 1 Quick Definitions • Creative Class – Richard Florida 10 Things You Need to Know • Creative City – Charles Landry About the Creative Economy • Creative Economy – John Howkins If You Want to Succeed • Creative Industries Peter Kageyama Creative Cities Productions Bottom line … # 2 Challenge of Attracting Talent All about talent It is related to everyone’s job but not Creative, innovative people of all kinds. specifically outlined in anyone’s job #3 – Talent is not just young people Not my job! Talent (and value) exists in every age group: • Recent Grads • Young Professionals • Married with Kids • Empty Nesters Not My Job! • Retirees

2. BTW – ¾ of Households Live W/O Kids #4 - Want to attract Google to Your City? “We go to the coolest, hippest place in a region where we think young, smart, energetic people will want to live and work.” Grady Burnett, Google – Ann Arbor #5 Creative Economy is about whales & krill BTW - Counting W2s in 1099 World #6 – Talent (especially young) is tribal #6 – Talent (especially young) is tribal

3. #7 We Don’t Believe Marketing #7 New Media Models RU rdy 4 convo 140 chrctrs @ a time? #8 Make Community Values Visible & Persistent This applies to companies too… too… #9 #10 The war for talent is a shooting war

4. Bonus: We want the IPhone of cities #10 – We want the IPhone of Cities #10 The war for talent is a shooting war Thank You & Welcome to Philadelphia