Overview of the semester, the class, and what you should be working on to create an awesome portfolio.

1. GINA COLLURA SENIOR PORTFOLIO
CLASS ONE_MONDAY, 8/28/17

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GET READY TO
WORK YOUR $$$ OFF

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YOUR PORTFOLIO IS THE
MOST IMPORTANT PART OF
THE LAST 4 YEARS.
WHY?
GINACOLLURAFORFIT

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YOUR PORTFOLIO
GINACOLLURAFIT
• WILL HELP YOU GET INTERVIEWS, INTERNSHIPS + JOBS
— Your work has to be incredible.
• No, it has to be awesome.
• No, it has to be the best thing that anyone has seen/read.
UNLIKE YOUR COMPETITION, YOU GO TO ART SCHOOL.
YOUR PORTFOLIO IS AN EXPRESSION + EXTENSION
OF YOU.

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FOR THE NEXT 4 WEEKS, WE WILL
BE BREAKING DOWN YOUR BOOK
GINACOLLURAFIT
• CLASS ONE: OVERVIEW + GET YOUR LIFE TOGETHER
• BUY YOUR DOMAIN. GIVE ME YOUR URL.
• START SKETCHING YOUR CONCEPT/BRANDING
(LOGO, TYPE, COLOR, ETC)
• ORGANIZE YOUR PROJECTS: WHAT’S IN? WHAT’S OUT?
WHAT DO YOU NEED?
• DO YOU HAVE ENOUGH DIGITAL? DO YOU HAVE BIG IDEAS?
• DO YOU HAVE 4-6 AWESOME PROJECTS?
• IN CLASS ASSIGNMENT: WHAT’S YOUR BRAND ARCHETYPE?

7. GINA COLLURA FOR KAISER PERMANENTE
PUT YOUR TITLE HERE
LET YOUR BRAND
TAKE SHAPE
15-MINUTE, IN-CLASS
ASSIGNMENT
TAKE THIS QUIZ: WHAT’S YOUR BRAND ARCHETYPE?
WWW.KAYEPUTNAM.COM/BRANDALITY-QUIZ

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USE THAT EXERCISE TO
THINK ABOUT YOUR BRAND
AND YOUR SITE
DESIGN/CONCEPT
GINACOLLURAFORFIT

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THIS IS
NOT
A CLASS
YOU CAN
SLACK IN…
WHY?

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SEPTEMBER + OCTOBER
THE NEXT 2 MONTHS WILL FLY BY
GINACOLLURAFIT
• CLASS 1: MONDAY, 8/28
• SCHOOL CLOSED: 9/4: KEEP WORKING
• CLASS 2: MONDAY, 9/11
• CLASS 3: MONDAY, 9/18
• CLASS 4: MONDAY, 9/25
— W/O: HAATBP: ONE CLUB EVENT + PORTFOLIO REVIEW
• OCTOBER CLASSES: 5-8
— YOUR PORTFOLIO IS DUE: MONDAY, OCTOBER 30th

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OCTOBER: SH** GETS REAL
GINACOLLURAFIT
• CLASS 5: MONDAY, 10/2
• SCHOOL CLOSED: 10/9: KEEP WORKING
• CLASS 6: MONDAY, 10/16
• CLASS 7: MONDAY, 10/23: FINALIZE EVERYTHING
• CLASS 8: PORTFOLIO DUE: MONDAY, 10/30
— 5-Minute, Stand-Up Presentations: There may be judges

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NOVEMBER: IT GETS REAL-ER
START APPLYING FOR
INTERNSHIPS, INTERVIEWING
GINACOLLURAFIT
• CLASS 9: MONDAY, 11/6
• CLASS 10: MONDAY, 11/13
• CLASS 11: MONDAY, 11/20
• CLASS 12: MONDAY, 11/27 [THANKSGIVING WEEK]

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DECEMBER: CONTINUE APPLYING
FOR INTERNSHIPS,
INTERVIEWING, ACCEPTING
GINACOLLURAFIT
• CLASS 13: MONDAY, 12/4
• CLASS 14: MONDAY, 12/11
• LAST CLASS 15: MONDAY, 12/18
• ***DEADLINES FOR 2018 SUMMER INTERNSHIPS AT THE
BIG AGENCIES ARE JANUARY /FEBRUARY / MARCH***

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DON’T BE THE ONE…
GINACOLLURAFIT
• WHO DOESN’T GET AN INTERNSHIP UNTIL THE LAST
WEEK OF JANUARY

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WHERE WILL YOU INTERN?
GINACOLLURAFIT
• WE HAVE APPROXIMATELY 10 AGENCIES THAT HAVE
TAKEN FIT INTERNS FOR THE LAST 2-3 YEARS
— FCB HEALTH, HAVAS HEALTH, SIDEWAYS, VICE, CODE+THEORY, BARKER
— OGILVY, OLAPIC, F-SHARP, LEIJAS, DIGITAS HEALTH

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WHERE WILL YOU INTERN?
GINACOLLURAFIT
• IF YOU HAVE CONTACTS/PREVIOUS INTERNSHIPS,
TAP INTO THEM FOR A SPRING INTERNSHIP
— MOST OF THE BIG AGENCIES DON’T TAKE IN SPRING INTERNS BECAUSE OF
THEIR SUMMER PROGRAMS
• MIAMI AD SCHOOL HAS A LOCK ON THESE LIMITED, SPRING SPOTS
• WE MUST HAVE BETTER BOOKS AND MUST BE MORE RESOURCEFUL
• THE ONE CLUB’S HAATBP IS AT THE END OF SEPTEMBER.
REGISTER AND SHOW YOUR PORTFOLIO. NETWORK. TRY TO GET AN
INTERNSHIP.

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LET’S GET BACK
TO BREAKING DOWN
PORTFOLIOS
+ THIS CLASS

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EACH CLASS WILL
HAVE A LECTURE +
WILL BE A WORK SESSION…
WHY?
GINACOLLURAFORFIT

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BECAUSE
YOUR
PORTFOLIO
IS DUE ON
MONDAY, 10/30

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FUNCTIONAL
YOUR WORK
RESUME
ABOUT PAGE
EMOTIONAL
YOUR WORK
YOUR PERSONALITY
F E
S
I/J
SIDE HUSTLE
COOL SIDE PROJECTS
THE
BRAND
CALLED
YOU
INTERVIEWS+INTERNSHIPS+JOBS

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Your Domain + Branding
The WORK
The Descriptions
About Page
Your Resume
Contact Info

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DUE WEEK 1 + 2:
YOUR DOMAIN + YOUR BRANDING
GINACOLLURAFIT
• DO YOU HAVE A DOMAIN + A LIVE PORTFOLIO SITE?
— Buy your Domain at: GoDaddy.com
— Build your site on:
• Adobe Portfolio is FREE with Creative Cloud
• Wix, CargoCollective, Squarespace
• DO YOU HAVE A LOGO FOR YOURSELF?
• DO YOU HAVE A SITE DESIGN?
— What’s the site navigation?

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DUE WEEK 2 + 3: YOUR WORK
GINACOLLURAFIT
• IS IT AWESOME?
• DO YOU HAVE DIGITAL FOR ALL OF YOUR CAMPAIGNS?
• DO YOU HAVE BIG IDEAS?
• WHAT ARE YOUR PROJECT DESCRIPTIONS?
— Insight + Idea; OR a 2-sentence, well-written description
• IF YOU’RE A CW, DO YOU HAVE LONG-COPY + SHORT COPY?
• ART DIRECTORS: DO YOU HAVE A RANGE OF STYLES?
• UX: DO YOU HAVE YOUR PROCESS SKETCHES?

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DO YOU NEED BRIEFS?
GINACOLLURAFIT
• YOUNGSHITS.COM HAS MONTHLY BRIEFS + CONTESTS
• ASK ME: I HAVE TONS OF BRIEFS FOR GREAT BRANDS
• YOUR CONCEPTS II CLASS SHOULD’VE GIVEN YOU 3
GREAT PORTFOLIO PROJECTS
— Fitness Brand, Fashion/Beauty Brand, Eco-Friendly Brand
— Financial Service, Technology, Beverage, Food/Snack

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DUE WEEK 3 + 4:
SIDE HUSTLE, ABOUT PAGE,
RESUME, CONTACT INFO
GINACOLLURAFIT
• WHAT’S YOUR SIDE HUSTLE/CREATIVE EXTRA?
• PHOTO/SELF-PORTRAIT FOR ABOUT PAGE
• YOU WILL NEED A DOWNLOADABLE RESUME
— A resume that shows your personality, is well-written + well-designed
• WHAT’S YOUR JOB TITLE?
• YOUR CONTACT INFO MUST BE EASY TO FIND
• SOCIAL MEDIA: LINKEDIN, TWITTER?, INSTA?

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GREAT PORTFOLIOS
CLASS OF 2017
THESE STUDENTS GOT
MULTIPLE INTERNSHIP
OFFERS + JOB OPPS

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KELLYBRIANNA.COM/ABOUT

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YOU SHOULD BE
FREAKING OUT +
GETTING PUMPED
RIGHT NOW

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I ASKED
THE CLASS OF 2017
TO GIVE YOU ADVICE
FOR THIS CLASS
GINACOLLURAFORFIT

43. GINACOLLURAFORFIYGINACOLLURAFORFIY
everyone has different
opinions.
take portfolio feedback with a
grain of salt.
—ALUMNI, CLASS OF 2017

44. GINACOLLURAFORFIYGINACOLLURAFORFIY
be funky with your portfolio.
—ALUMNI, CLASS OF 2017

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listen to gina. it goes fast:
your portfolio deadline will be
here before you know it and
then you’ll be looking for
internships.
—ALUMNI, CLASS OF 2017

46. GINACOLLURAFORFIYGINACOLLURAFORFIY
every single one
of your portfolio projects
should have digital.
—ALUMNI, CLASS OF 2017

47. GINACOLLURAFORFIYGINACOLLURAFORFIY
integrated campaigns need to
be bigger: so do something
bigger than just
print/digital/social.
—ALUMNI, CLASS OF 2017

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this class will make you cry.
—MULTIPLE ALUMNI, CLASS OF 2017

49. GINACOLLURAFORFIYGINACOLLURAFORFIY
invent something
that solves a real problem.
—GINA COLLURA

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YOUR PORTFOLIO
IS DUE ON
MONDAY, 10/30
5-MINUTE-STAND-UP
PRESENTATION

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TODAY: DUE WEEK 1 + 2:
YOUR DOMAIN + YOUR BRANDING
GINACOLLURAFIT
• DO YOU HAVE A DOMAIN + A LIVE PORTFOLIO SITE?
— Buy your Domain at: GoDaddy.com
— Build your site on:
• Adobe Portfolio is FREE with Creative Cloud
• Wix, CargoCollective, Squarespace
• DO YOU HAVE A LOGO FOR YOURSELF?
• DO YOU HAVE A SITE DESIGN?
— What’s the site navigation + structure?
— What elements are you missing?

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QUESTIONS?
PS:
THE SYLLABUS IS ON
BLACKBOARD.

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I WILL LOOK AT SOME
PORTFOLIOS TODAY
GINACOLLURAFORFIT