1. IN MARKETING + ADVERTISING WHAT’S NEXT

2. THE FUTURE OF ADVERTISING

3. THERE ISN’T ANY.

4. THE END

5. J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K

6. THE FUTURE OF MARKETING

8. BRANDS & BRANDING HAVEN’T CHANGED

9. BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.

10. BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUDES TOWARDS, AND PERCEPTIONS OF, THE BRAND.

11. BRAND LOYALTY WILL STILL BE EARNED OVER TIME THROUGH CONSISTENT POSITIVE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.

12. TREAT ME WELL, AND I’LL RETURN THE FAVOR.

13. OLD MARKETING

14. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER

16. THIS ISN’T WORKING.

17. “ I DON’T KNOW WHAT WE’RE YELLING ABOUT!!!”

19. MODERN MARKETING

20. MODERN MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM

23. HOW CAN YOU CREATE BRAND FANS?

24. DELIVER VALUE THROUGH MARKETING.

25. OR, MORE SIMPLY PUT…

26. MAKE PEOPLES’ LIVES BETTER.

27. O.K. SOUNDS SIMPLE ENOUGH.

28. SO HOW CAN WE DO THIS?

29. PRODUCT INNOVATION

30. BUILD THE MARKETING INTO THE PRODUCT.

31. MAKE THE PRODUCT SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT.

36. THE PRODUCT IS THE MARKETING

37. THE PRODUCT IS THE MARKETING

38. THE PRODUCT IS THE MARKETING

39. THE PRODUCT IS THE MARKETING

40. GREAT. BUT MY PRODUCT ISN’T COOL.

41. WHAT CAN I DO???

42. WELL, FRANKLY YOU’RE SCREWED.

43. J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K

44. ADD VALUE THROUGH CONTENT.

45. CONTENT IS THE NEW CURRENCY

46. OR, AS TRACY MORGAN WOULD SAY

47. CONTENT IS THE NEW PRESIDENT, BITCH.

48. PEOPLE WILL PAY FOR GREAT CONTENT.

49. CONTENT IS THE NEW CURRENCY 1 Week = $1.6 Million Source: Chicago Tribune / Leisure Blogs / Turn It Up - http://leisureblogs.chicagotribune.com/turn_it_up/2008/03/reznors-one-wee.html

50. BRANDS WILL PAY FOR GREAT CONTENT.

51. CONTENT IS THE NEW CURRENCY

53. ENGAGEMENT

56. ENGAGEMENT 16 QUARTERS OF CONSECUTIVE GROWTH Source: BusinessWeek - http://www.businessweek.com/the_thread/brandnewday/archives/2008/02/crispin_downloa_1.html

57. ENGAGEMENT No. 1 seller in Personal Grooming category on Amazon.com for the first two months after launch. Source: MediaPost - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=53172

58. ENGAGEMENT

59. ENGAGEMENT

60. UTILITY

63. UTILITY

65. UTILITY

66. UTILITY

67. UTILITY

68. HOW DO WE CREATE THIS KIND OF MARKETING?

71. UNCOVER RICH CONSUMER INSIGHTS

73. HOW DO WE UNCOVER THESE INSIGHTS?

74. OBSERVE + LISTEN

76. EMERGING METHODS

77. DIGITAL ETHNOGRAPHY & ANTHROPOLOGY del.icio.us

78. COLLABORATION

79. COLLABORATION AGENCY CONSUMERS COMPANY INFORMATION & INPUT INSIGHTS & IDEAS INNOVATION & CONTENT BETTER BRANDS

80. COLLABORATION

81. COLLABORATION

82. IF YOU ONLY REMEMBER ONE THING…

83. MODERN MARKETING = MAKING PEOPLES’ LIVES BETTER.

84. THE END

85. ?s

86. IF YOU WANT TO READ MORE OF WHAT I’M THINKING… http://paulisakson.typepad.com/planning

87. THA NKS

88. IMAGE CREDITS IMG_6515 Tony de Marco Flickr Anonymous at Scientology in Los Angeles sklathill Flickr Brick Tamland Wallpaper Anchorman The Movie Web Site Brick Wallpaper Bloc Party Crowd @ Ogden Theatre Paul Isakson Flickr Google Screen Grab Google Google.com iPhone e-Learning content authoring Google Loves The iPhone Wii Networking Audio/Video X-OOM Software Brings Media Streaming To The Wii Starbucks Coffee Boston.com Aging Music Heroes' Haven Tracy Morgan Saturday Night Live Black Is The New President, Bitch Ghosts I - IV Nine Inch Nails Ghosts.nin.com

89. IMAGE CREDITS RCRD LBL_ + Widgets RCRD LBL rcrdlbl.com Whopper Freakout Burger King WhopperFreakout.com Shave Everywhere Philips / Norelco ShaveEverywhere.com The Coke Zero Game Coca-Cola Company CokeZeroGame.com The Coke Zero Game Coca-Cola Company CokeZeroGame.com Nike+ Healthy Living NYC Every Step You Take... Domino’s Pizza Builder Domino’s Pizza Dominos.com Domino’s BFD Pizza Builder Adverblog & Domino’s Pizza Domino's Pizza Builder & Dominos.com My Vegas Logic + Emotion My Vegas Is Showing: Brand Utility + Event Based Social Networking Digital Ethnography + Anthropology All logos taken from their respective Web sites.

90. IMAGE CREDITS Consumer Collaboration Paul Isakson [paul isakson] Kluster Kluster Kluster.com My Starbucks Idea Starbucks MyStarbucksIdea.com