Our guide to some of the secrets of the online travel market aims to be of value to both the consumer (anyone booking a hotel car or vacation rental) and to the accommodation owner (the end service provider.)
Who controls the travel market?
The Pay per Click Hijack
It’s not Where You’re are Going: It’s Where You Are
Who Are You Booking Through?
"Rate Parity:" Transparency or Obfuscation?
When a special Offer is not a special Offer
Room Categories & the Art of the Upsell
Forward Selling and Package Psychology
Opaque Channels: The plot sickens.
Length of Stay
Buy! (Don’t be sold to!)