Jelly button growth Case study / Growth Track / Geektime Conference By: Ron Rajwan, CMO, Jelly Button

2. JELLIES BASED IN FOUNDED IN
HALF OF MY FACE

3. Ron Rejwan/ CTO Mor Shani/ Co-founder Alon Lev/ CIO Moti Novo/ CCO Ron Saranga/ CEO

4. Soft launch
Pirate Kings
Round A
investment
Soft
Launch
Board
Kings
Prototype
Game #3
& #4
Hamutzim
Studio
Cash King
Released
Hamutzim Studio
&
Jono Games
Jono Games
2006 2007 2009
2012 2013 2014 2015 2016
5 Employees 6 Employees 21 Employees 80+ Employees41 Employees
7/2011

5. Be the leader in entertaining friends, family and the rest of the
galaxy through our unique game experience.

6. Our Games
Casual & Free to play games

7. Product-centric: Innovative, original, enjoyable to play
(don’t spam, fluid gameplay, be honest)
Mingle Play: the unique combination of single player &
multiplayer which enables people to play with their
friends with ease. This is the critical factor for our viral
growth.
Aimed to recreate the feeling of playing console
games with friends; but in the mobile space.
Revenue model: “freemium” is free-to-play, but with
the ability to do in-app purchases for extra energy or
prizes.

8. Pirate Kings
Success

12. ● Do what you know best
● Focus on making an amazing product that you
will want yourself
● Think about the business end from day one
● Marketing (and UA specifically) is incredibly
expensive; try to find your own space
● An amazing product for some people, is x100
better than a mediocre product for everyone

14. Follow our
social media
Ron Rejwan
CTO & Co-founder