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Online Communities and Marketing

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Dawn Foster
Dawn Foster

An overview of how to engage with online communities targeted toward people in marketing roles.

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Online Communities and Marketing Dawn Foster dawn@fastwonder.com Fast Wonder Consulting http://FastWonderBlog.com 08/01/08 FastWonderBlog.com 1
Agenda ● Introduction: Community is Key ● Case Studies and Best Practices ● Engaging with Existing Communities ● Building and Managing a New Community ● Incorporation into Existing Online Marketing Efforts 08/01/08 FastWonderBlog.com 2
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing
Online Communities and Marketing

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Online Communities and Marketing

  • 1. Online Communities and Marketing Dawn Foster dawn@fastwonder.com Fast Wonder Consulting http://FastWonderBlog.com 08/01/08 FastWonderBlog.com 1
  • 2. Agenda ● Introduction: Community is Key ● Case Studies and Best Practices ● Engaging with Existing Communities ● Building and Managing a New Community ● Incorporation into Existing Online Marketing Efforts 08/01/08 FastWonderBlog.com 2