Tools 2.0 for organizations: Training session for Directors and staff of press offices.

1. Tools 2.0
for organizations
Training session for Directors and staff of press offices
DG Communications of the Presidential Ministry (Generalitat of Catalonia)
Palau de la Generalitat. Saló Torres Garcia, 12th June 2009
Legal notice
This work is subject to a licence Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived
work is permitted, with no restrictions provided that the author of the rights are cited (Generalitat de Catalunya). The full license can be consulted at
http://creativecommons.org/licenses/by/3.0/legalcode.
1

2. Advancing towards the objective =
Open Government
From innovation to Open Government
The final objective must be to work towards forms of government-
administration with more:
- Effectiveness. Co-design of services together with citizens
- Efficiency. To do more things with the same resources and new uses
- Transparency. Follow-up tools and accountability
- Collaboration / participation. To make citizens responsible
(participative democracy)
- Co-responsibility. To advance towards deliberative democracy.
2 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

3. What is the difference?
© Sydney Morning Herald
www.smh.com.au Eiffel Tower at night © rednuht,
www.flickr.com/photos/rednuht/275062341/
CC BY 2.0
3 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

4. Types of Creative Commons licenses
The copy or reproduction, distribution and public communication is always permitted if the author is
credited, but commercial use or the possibility of making derived works may be limited or conditional
on their licensing terms being the same as those applicable to the original work. Combining these
conditions gives us the current 6 standard licences.
There are Attribution (by): The work and any derived works may be used for
6 types: commercial purposes. Generation and distribution of these is permitted without
restrictions.
Attribution-Noncommercial (by-nc): The generation of derived works is
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work may not be used for commercial purposes.
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derived work may not be used for commercial purposes. Distribution of these
must be made with the same license as for the original work.
Attribution-Noncommercial-No Derivative Works (by-nc-nd): The original
work may not be used for commercial purposes nor is the generation of
derived works permitted.
Attribution-Share Alike (by-sa): The work and any derived works may be
used for commercial purposes. Derived work may only be distributed under the
same license as the original work.
Attribution-No Derivative Works (by-nd): The work may be used for
commercial purposes but no derived works may be generated.
http://cat.creativecommons.org/llicencia
4
4 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

5. on Flickr
Over 80 million photos only
5 Thank you for sharing © Clearly Ambiguous http://www.flickr.com/photos/clearlyambiguous/39896923/ CC BY 2.0
“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry
(Government of Catalonia) CC BY 3.0

6. June 2007...
Publication by the Generalitat of
Catalonia in CC on paper and digital =
first experience of an Administration
with the licences.
In parallel, on the other side of the
world, the Australian state of
Queensland began to show
interest in the same resource.
6 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

7. ... the Generalitat began to publish in
Creative Commons licenses
Brians 2 Penitentiary Centre
Legal notice
This work is subject to an Attribution-Noncommercial-Share
Alike 2.5 Creative Commons license. This work may be copied,
distributed and publicly transmitted provided that the name of
the holder of the copyright is cited (Generalitat of Catalonia.
Ministry of Justice) and no commercial use is made. If you
transform this work in order to generate a new derived work, it
must be distributed with a license the same as that which
governs the original work. Consult the complete licence on
http://creativecommons.org/licenses/by-nc-
sa/2.5/es/legalcode.ca.
© Generalitat of Catalonia
Ministry of Justice
www.gencat.cat/justicia
First edition: June 2007
Graphics and printing project: Arts Gràfiques ...
Legal depository: ...
7 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

8. Generalitat Publications
www.gencat.cat/publicacions
[...]
8 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

9. 3. Change of role for
citizens
9 a “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

10. The journalist citizen
www.propublica.org
10 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

11. The user of services citizen
www.iwantgreatcare.org
11 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

12. The actively participating citizen
Tom Steinberg
and MySociety.org
in Great Britain
www.mysociety.org
12 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

13. The Power of Information. Tom Steinberg
www.commentonthis.com/powerofinformation
13 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

14. Prime Minister’s Strategy Unit
www.strategy.gov.uk
14 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

15. = Portals for empowered citizens 1/2
WriteToThem
www.writetothem.com
FixMyStreet
www.fixmystreet.com
15 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

16. = Portals for empowered citizens 2/2
TheyWorkForYou
www.mysociety.org/projects/theyworkforyou
Number10 http://petitions.number10.gov.uk
16
Downing Street “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of
Catalonia) CC BY 3.0

17. Government on the web
www.governmentontheweb.org
17 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

18. And, Administration
professionals are also organized
into networks...
18 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

19. Innovative government communities
www.govloop.com
19 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

20. This means that...
20 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

21. Tooled Flatty © flattop341 http://www.flickr.com/photos/flattop341/1085739925/CC BY 2.5
From the
Administration, in
order to connect
with citizens and
society, we must
use 2.0 tools
21 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

22. But with a little foresight!
Let’s see how many web 2.0 companies have disappeared (with
a pink x) or have been acquired (with a green circle).
22 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

23. This is the real digital gap
Employees who think
that they can continue
to work as they have
done up to now
Paret 2 © jordigraells. CC BY 2.0
2.0 collaborative
employees
23 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

24. 4. Which Internet
tools?
24 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

25. Classification of web 2.0 tools
Web tools
1. Communication tools
Asynchronous
Synchronous
2. Collaborative tools and environments
3. Social networks
4. On-line applications
5. Other tools
25 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

26. Web 2.0 tools 1/3
1. Communication tools
Asynchronous
- E-mail
- Blog
- Microblogging (Twitter, Yammer)
Synchronous
- Instant messaging (Google Talk)
- IP Telephony (Skype)
26 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

27. Web 2.0 tools 2/3
2. Collaborative tools and environments
- Collaborative work: wiki, forum
- Google Apps
- Google Groups
- Filters and social promotion of content and news
(Digg, Menéame)
- Geo applications (Google Maps, Panoramio)
- Sharing of multimedia files (Flickr, Picasa, Youtube)
- Sharing of bookmarks (Delicious)
3. Social networks
27 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

28. Web 2.0 tools 3/3
4. On-line applications
- On-line office automation (Google docs)
- Document repositories
- Personalized home page (iGoogle)
- Shared operating system (eyeOS)
5. Other tools
- Listening tools: Google Alert, Wikio, Blogsearch...
- Management tools: syndication, bookmarking, recommending,
voting...
28 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

29. This is the summarized chart of 2.0 tools
1. Communication 2. Collaborative tools 3. Social
tools and environments networks
29 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

30. 5. Some other
classifications
of Internet tools
30 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

31. A first classification...
Synchronous communication: IP telephony, instant messaging
Asynchronous communication: blog, e-mail, microblogging
(Twitter and Yammer)
Collaboration: forum, wiki, collaborative platform
(e-Catalunya, Google Apps), social network (Facebook,
Linkedin...)
Management: syndication (RSS, alerts), bookmarking,
recommending, voting (filter/content promotion)...
Consult what is said about our organization:
Blogsearch blogsearch.google.com, Technorati technorati.com,
Blogpulse (compare concepts) www.blogpulse.com, Boardtracker
(search for concepts on forums) www.boardtracker.com, Wikio
(search for news by tags) www.wikio.es, Google Trends (popular
search topics) www.google.com/trends, Google Alerts (alerts to track
the organization name on Internet) www.google.com/alerts, Twitter
Applications http://twitdom.com/twitpipe, Twazzup To follow what is
said on Twitter www.twazzup.com
31 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

32. ... and another more specific one!
1. To communicate: blog, twitter (microblogging), Twitpipe (group of
Twitter applications)
2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup,
Unfoldingnews, Twemes, Disqus, Commentful, Backtype,
Intensedebate...
3. To collaborate: eyeOS, Google Apps, Google Groups, Google
Wave, others (Posterous, with lists of e-mails, Tumblr...).
Wiki: Wikispaces, Wikimatrix. Social network: Facebook, Linkedin.
Discovering news: Digg, Menéame, La Tafanera.
Repositories: Delicious, Flickr, Youtube, Goear..
4. To organize yourself
- RSS Readers: Google Reader, Feedly, Bloglines, FriendFeed...
- Personalized environments: Netvibes, iGoogle, Pageflakes
5. To store information: Adrive, Dropbox, Esnips...
32 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

33. 1. To communicate: blog, Twitter, chat...
33 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

34. Blog: gencat
http://blocs.gencat.cat
34 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

35. Blog: knowledge management of Justice
http://blocs.gencat.cat/gestioconeixement
35 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

36. Twitter: applications
Ciberpaís. Dijous, 11de juny de 2009
www.elpais.com/suple/ciberpais
36 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

37. Twitter: gencat
www.twitter.com/gencat_cat
37 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

38. Twitter: US Administration
Use of Twitter in the US Administration
http://ohmygov.com
38 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

39. Twitter: a judge allows the use of Twitter
at a trial
www.cbc.ca/technology/story/2009/03/06/twitter-court.html
39 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

40. Yammer: gencat
www.yammer.com
40 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

41. Chat: Catalan Health Institute
www.sexejoves.gencat.net
41 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

42. 2. To listen: Technorati, Blogsearch,
Google Alerts, Twazzup,
Unfoldingnews, Twemes
42 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

43. Technorati
Search by concept. E.g. ‘generalitat’. Add RSS to Google
Reader. Functionality ‘Compare’.
http://technorati.com
43 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

44. Blog search
Search for ‘generalitat’. Add RSS of the search to Google
Reader in order to always read new feeds of ‘generalitat’.
http://blogsearch.google.com
44 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

45. Google Alerts
Configure word to alert us whenever it is found on the web.
www.google.com/alerts
45 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

46. Twazzup
To follow what is said on Twitter about our organization. E.g., put
‘generalitat’; we can also answer the tweets or msgs.
www.twazzup.com
46 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

47. Unfoldingnews
To follow what is said on Twitter about ‘generalitat’. We can add
the RSS of this search to Google Reader.
http://unfoldingnews.com
47 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

48. Twemes
To follow what is said on Twitter about ‘generalitat’, but from the
bookmark or hashtag. It permits us to make a giny-widget for the
blog, etc.
http://twemes.com
48 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

49. 3. To collaborate: eyeOS, Google Apps,
Google Groups, Google Wave,
Wikispaces. Social network: Facebook,
Linkedin. Transmitting news: Digg.
Repositories: Delicious, Flickr,
Youtube, Goear...
49 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

50. eyeOS
PC desktop on the web: co-operative work groups with shared
tools, feed sharing (of a blog, etc.)…
http://eyeos.info
50 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

51. Google Apps and Google Groups
Free resources for collaborative work: Google Wave
https://www.google.com/a/gencat.cat
http://groups.google.com
51 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

52. Wiki
To create documents in collaboration. Also Google Docs.
www.wikispaces.com
52 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

53. Facebook
Social networking programme with a set of applications. It is
similar to the operating system of social networks.
www.facebook.com/gencat
53 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

54. Linkedin
Business oriented social networking site. Tools (forum...) and other
functions can be embedded (twitter, bloc, slides, wiki).
www.linkedin.com
54 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

55. Discovering news: digg
To discover and vote for news submitted by the public.
http://digg.com
55 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

56. Social blogs (like digg) for participation
http://sessionsweb.uservoice.com
56 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

57. Delicious
Delicious/Tags/generalitat, copy feed and add it to Google Reader.
http://delicious.com
57 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

58. Flickr
The White House publishes photos on Flickr.
www.flickr.com/whitehouse
58 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

59. Youtube
We cannot subscribe to videos by RSS Google Reader. Do it
through Youtube.
www.youtube.com/gencat
Others for reporting:
- ConfidencialCat www.youtube.com/watch?v=e0khtNdmsB0
- Educació per a la ciutadania (JS) www.youtube.com/watch?v=1bfwAutwdDA
- Pasapalabra (answer NG) www.youtube.com/watch?v=CT833fDPaVQ
59 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

60. 4. To get organized: Google Reader,
Frienfeed, Netvibes, iGoogle
60 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

61. Google Reader
To organize all the feeds, to read them, from our favourite webs.
Try to activate all the searches for ‘generalitat’.
http://www.google.es/reader
61 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

62. FriendFeed
Also to read and get access to the feeds (RSS) of our favourite
webs. It permits good organization of subscriptions and to send
messages to all our social networks.
http://friendfeed.com
62 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

63. Netvibes
To organize all the feeds, 2.0 applications. Netvibes Generalitat
www.netvibes.com/graells
www.netvibes.com
63 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

64. iGoogle
The same as Netvibes. E.g., to organize 2.0 resources of
Generalitat
www.google.com/ig
64 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

65. 5. To store information and transfer it:
Adrive, Dropbox, Esnip
65 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

66. Adrive
To store and transfer very large files.
www.adrive.com
66 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

67. In conclusion…
… Why don’t
you try talking
to me?
Hey! I’ve lost my
wifi connection.
What am I going
to do without
Messenger?
67 “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

68. Thanks!
Tools 2.0
for organizations
Training session for Directors and staff of press offices
DG Communications of the Presidential Ministry (Generalitat of Catalonia)
Palau de la Generalitat. Saló Torres Garcia, 12th June 2009
Legal notice
This work is subject to a license Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived
work is permitted, with no restrictions provided that the author of the rights are cited (Generalitat de Catalunya). The full license can be consulted at
http://creativecommons.org/licenses/by/3.0/legalcode.
68