47 . Cloud as a Growth Engine for Business

1. Cloud as a Growth Engine for Business Christian Klezl Vice President, Cloud Solution Sales IBM Corporation

2. © 2014 International Business Machines Corporation 2 Shift in personalized computing towards mobile using cloud-based services Shift towards unbundling business offerings Shift towards killer-apps disrupting entire industries Shifts in the digital economy Market

3. © 2014 International Business Machines Corporation Speed and agility to act fast vis-à-vis clients and outpace competition Empowerment and engagement to capture and provide compelling services Economics from utmost effectiveness and efficiency across the entire business Questions that focus on competitiveness and opportunity readiness Business Leaders raise

6. 1.96m downloads of the Wimbledon app developed by IBM 19.7m unique users on wimbledon.com last year 55% of views to the site from mobile devices You didn't get to see Wimbledon unless you were sitting in front of a TV. Now people can access us anytime, anywhere, through different devices. Mick Desmond Commercial Director, The All England Lawn Tennis Club

8. 5,000 logistics companies in Ningbo share data in the cloud 80% reduced idle time of one customer’s trucks ¥16m saved annually by the same customer We want to build a smarter platform that brings the shipper and receiver closer, and where everything’s visible. Larry Qin CEO of Ningbo Smarter Logistics

10. Users can now enjoy music creation wherever they are. Matt Serletic, Co-Founder & CEO, Music Mastermind 250,000 active, social and mobile users, composing and sharing original songs 155 countries in a robust; globally dispersed infrastructure 80% of the $10 billion revenue generated last year by mobile applications came from gaming

11. © 2014 International Business Machines Corporation Efficiency gains from sharing data, facilitating better dispatching and reducing idle time in Ningbo Engagement with digital and mobile audiences to provide a better experience for Wimbledon fans New Business from games, music and entertainment born and enabled on the Cloud Expectations determine direction and scope of any cloud adoption Client

12. © 2014 International Business Machines Corporation 12 Enterprises need to securely balance the integration of cloud with back-end systems and drive new levels of insight from data The highest value is derived when we bring the Systems of Record and Systems of Engagement data together to generate the insights ~70% of enterprises to pursue hybrid cloud computing by 2015* Optimization Innovation *Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013

13. © 2014 International Business Machines Corporation 13 Make better decisions with Real-time Actionable Insights Restlessly reinvent and innovate your processes Accelerate your time to market Integrate across the enterprise Introducing the Composable Business A Building Block Approach

15. © 2014 International Business Machines Corporation 15 Cloud is changing the way work gets done… …and how IT is delivered Choice of market leading services Robust platform for service composition Self-optimizing hybrid environment Think it. Build it. Tap into it.

16. © 2014 International Business Machines Corporation 16 IBM Cloud marketplace IBM creates a new buying experience for Cloud Services • New unifying, digital experience across Biz, Dev, and Ops roles to Learn, Try, and Buy • Services across all cloud: IaaS, PaaS, and SaaS, not just a slice • Over 200 IBM and Third-Party Software and Services offered side-by-side. • Easy access to build, consume, deploy and purchase services ibm.com/cloud

17. © 2014 International Business Machines Corporation 17 Enabling business transformation Business Process as a Service Marketplace of high value consumable business applications Software as a Service Composable and integrated application development platform Platform as a Service Enterprise class, optimized infrastructure Infrastructure as a Service Smarter Workforce Smarter Cities Smarter Analytics Smarter Commerce Watson Solutions Software Solutions Public. Private. Hybrid. Codename: BlueMix IBM’s cloud capabilities Think it. Build it. Tap into it. Cloud Managed Services Infrastructure Solutions

18. © 2014 International Business Machines Corporation 18 SoftLayer Stands All resources are virtualized All resources are shared Cloud providers and many in the market make some core assumptions that mandate that… With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases … virtualization is a choice with a flexible set of options … resources can be shared, dedicated or mixed. …the client has ultimate choice Apart

19. © 2014 International Business Machines Corporation 19 IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation Global Internet Exchanges & Peering Data Center & Network Point of Presence Network Point of Presence India China Hong Kong Singapore Melbourne Sydney Tokyo Seattle San Jose Los Angeles Mexico City Houston Denver Dallas Miami Atlanta Washington D.C. Montreal Toronto Chicago London Frankfurt Paris Amsterdam Brazil New York City IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence 40 data centers worldwide in 15 countries and five continents globally. New cloud investments will meet clients’ needs for choice, compliance and data residency. Providing you localized capabilities you require

20. © 2014 International Business Machines Corporation 20 IBM Security capabilities enhances security of customer workloads Enterprise Cloud Administrators Consolidated logs and events Portal and APIs Cloud identity and access management Workload threat protection Hybrid cloud security insight • Manage administrative privileged access across enterprise and Cloud • Secure user access to workloads deployed “on” IaaS • Workload centric security enabling ‘application zones’ • Data encryption and key management • Audit log and compliance reporting across enterprise and cloud • Security monitoring of activities and anomalies Application users Enterprise security monitoring IBM Virtual SOC services SoftLayer and IBM Security portfolio help enterprise customers adopt Cloud with confidence

21. © 2014 International Business Machines Corporation 21 Enabling business transformation Business Process as a Service Marketplace of high value consumable business applications Software as a Service Composable and integrated application development platform Platform as a Service Enterprise class, optimized infrastructure Infrastructure as a Service Smarter Workforce Smarter Cities Smarter Analytics Smarter Commerce Watson Solutions Software Solutions Public. Private. Hybrid. Codename: BlueMix Delivering a cloud-based Platform as a Service Cloud Managed Services Think it. Build it. Tap into it. Infrastructure Services

22. © 2014 International Business Machines Corporation 22 BlueMix: a Composable Services development environment IBM gets credit for being the first traditional systems management software vendor to concretely demonstrate it is able to execute on its vision for transformation and cloud across production on prem, SaaS and API delivery options. As such, IBM has raised the bar for competitors looking to transform traditional system management software offerings to SaaS-based delivery models. - IDC, Feb 2014 Run Your Apps Choose any language runtime or bring their own. Just upload your code and go. DevOps Development, monitoring, deployment and logging tools to run the entire application APIs and Services A catalog of open source, IBM and third party APIs services - stitch together an application in minutes. Cloud Integration Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs Extend SaaS Apps Drop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web)

24. © 2014 International Business Machines Corporation 24 IBM knows how to rally developers around emerging technology 4M+ developerWorks members 100 University partnerships in 20 countries 1K+ startups IBM Global Entrepreneurship Program dev@Pulse BlueMix days BlueMix Garage 43 IBM Innovation Centers hosting 3000+ events BlueMix Garage partnership w/Galvanize to put IBM experts in the heart of thriving entrepreneurial communities

25. © 2014 International Business Machines Corporation 25 Enabling business transformation Business Process as a Service Marketplace of high value consumable business applications Software as a Service Composable and integrated application development platform Platform as a Service Enterprise class, optimized infrastructure Infrastructure as a Service Smarter Workforce Smarter Cities Smarter Analytics Smarter Commerce Watson Solutions Software Solutions Public. Private. Hybrid. Codename: BlueMix Choice of market leading services Cloud Managed Services Think it. Build it. Tap into it. Infrastructure Services

26. © 2014 International Business Machines Corporation 26 IBM Cloud: the enterprise choice for Software-as-a-Service and Business Process-as-a-Service • Flexible deployment across private, public, and hybrid cloud environments • Deep domain expertise across 17 industries delivered through IBM Global Business Services • Available in 50+ countries • Global business partner community IBM Cloud SaaS solutions IBM Cloud BPaaS solutions • 100+ market-leading, ready- to-use business and IT applications • Accelerate innovation, agility and competitive advantage • SaaS plus the IBM experts, analytics, and methodologies to manage the solution Why IBM?

27. © 2014 International Business Machines Corporation 27 An expanding IBM SaaS portfolio for Business and IT CHRO Kenexa Talent Suite CIO Application Performance Mgmt CFO Algo Risk Service CMO Marketing Center Sales & Commerce Commerce on Cloud Customer Care & Support Watson Engagement Advisor Supply Chain Sterling Supply Chain Visibility Legal Emptoris Contract Management Procurement Emptoris Spend Analysis City Operations Intelligent Operations Center Recent Acquisitions Personalized customer engagement & marketing automation Mobile security and mobile device, content, and application management By 2017, CMOs will spend more on IT than CIOs Gartner

28. © 2014 International Business Machines Corporation 28 IBM delivers value across the cloud continuum Fuel the front and back office Rapidly develop new cloud applications Accelerate existing applications to the cloud Simplify management of your dynamic cloud Create Consume License ……. Application ……. Idea ……. Customers SoftLayer Software Patterns on SoftLayer BlueMix 100+ SaaS Applications Bring your own

30. Choosing to partner with IBM was a fairly easy decision. The advantage of leveraging IBM resources to help manage our infrastructure was a big deciding factor. Brian Mofford Vice President, Drivewyze 130 annual bypasses by average Drivewyze subscriber, improving safety, productive driving and getting home faster 100% of wireless communications encrypted for privacy, with sensitive government data stored in local data centers $1,200 average annual savings by customer, through mobile and real-time SaaS

32. © 2014 International Business Machines Corporation 32 Speed. Empowerment. Economics. Think it. Strategize how to use cloud to drive revenue growth and efficiencies. Build it. Build and run your private or hybrid cloud. Tap into it. Utilize cloud services delivered from IBM Cloud. Confidently realize theBenefits of Cloud

33. Thank you! Christian Klezl klezl@us.ibm.com

47 . Cloud as a Growth Engine for Business

47 . Cloud as a Growth Engine for Business

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente(19)

Similar a 47 . Cloud as a Growth Engine for Business

Similar a 47 . Cloud as a Growth Engine for Business(20)

Más de GeneXus

Más de GeneXus(20)

Último

Último(20)

47 . Cloud as a Growth Engine for Business