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Genie Brokerage Sellers: Save $$$ / Flat Fee / Full Service
SABRE REALTY LTD. Buyers: Commission Cash Back Incentive
Sale And Buy Real Estate Web: www.genieSABRE.com
416.900.8787
If …Getting Your House Sold 416.444.4252

Means finding the most qualified
buyers to buy your house

Means hiring an Agent who
can get what you want & gets
the job done

Means getting Top Dollars
for your property

Then you need to Sell like the Pro’s do …
Knowing Insider Secrets
As to how Real Estate Agents work will help!
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416.900.8787

Still Thinking of Selling? 416.444.4252
A must read … before you take any further action

Learn:
How to avoid mistakes Sellers make
Common Real Estate Myths Clarified
Beware of Games Real Estate Agents Play
Still Thinking of Selling?
We know the Pitfalls Find out why certain Homes did not sell
Use our exclusive Salability check-list
And more …..

SELL LIKE THE PRO’S DO
Call for your FREE No Obligation
2
EXPIRED 40 Minutes Slide Show!

416.900.8787
Are you confused, frustrated and lost 416.444.4252

What Are You Doing Now To Sell Your Property?

[1] Still trying to figure out which AGENT to list with?
[2] Which PRICE to list and/or SELL for?
[3] What COMMISSIONS to pay?
[4] What about GUARANTEED SOLD’S and BUY- BACK’S

It’s a jungle out there.
Most Seller’s – Suffer
Seller’s get duped into Listing with an Agent for the wrong reason.
Can’t blame the Seller’s – It’s the Real Estate Industry at fault,
for not educating the general public.
Get the FACT’S - Let genieSABRE show you what

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GAMES WE REAL ESTATE AGENTS PLAY 3

416.900.8787
Selling Your Home 416.444.4252
Three important factors to consider – when Listing

Location: Home location and setting influence its value. Busy streets, next to
railway tracts and/or highway definitely do have a negative effect on the value.

Pricing: If IBM stock is selling for between 104 & 108, it does no good to
insist on Selling at 90. Likewise, your List Price must be priced within the
app.. CMA range. The buyers are more objective and compares the amities
of your home to those of other homes in the same price range.

Appeal: New home enjoy a marketing edge over resale homes
because they are shiny and clean. A house that needs some work
can be got cheaper then a house that shows perfect 10+. Call Us
we can guide you BEFORE you list.

Price Right + Show Good = Fast Sale + High Price
4
EXPIRED Pricing

416.900.8787
Go ahead & ask me 416.444.4252

How much can you sell my house for?
First let me explain - The 4 different types of pricing!

COST: What the SELLER paid for the house plus any improvements they made.

PRICE: This is the price the SELLER wants for his house.

VALUE: This is the price the BUYER is willing to pay for the house.

MARKET VALUE: This is that price that a willing BUYER and willing SELLER
agree to a sale price. Signed Sealed & Delivered!

SELLER has to decide what end price – They are willing to take.
AGENT’S job is to provide the data – market trend, CMA, etc.
There is no such thing as a right or wrong price --
the only true price is -- what the market will bare!
However – Agent’s marketing & negotiating power can help !
EXPIRED Pricing
CHECK NEXT SLIDE! 5

416.900.8787

What should I get for this HOUSE? 416.444.4252

There is no scientific method to tell you exactly what your house will
actually sell for - BUT - a comparative market research & study may
give us a fair logical approximation of what the market will bear.

An Agent can never be in a position to tell the seller as to exactly what the buyer is willing
to pay. BEWARE of Agents who says “ I have a buyer who will pay… these are just gimmicks
Agent's duty is to be aware of Market Trends and be able to explain it to the Seller. Make
suggestions and give the confidence to the Seller, that they are getting a fair market value.
The Agent above all must be a good negotiator and a deal maker. By using his
skills a Seller's Agent can get a good deal for his Client. Product Knowledge is
key to successful closing.

Each House is unique. Each Buyer is unique. Market Trends change.

Call : genieSABRE for your FREE – NO OBLIGATION

EXPIRED Pricing
Market Evaluation 6

416.900.8787
Market Value / Sale Price! 416.444.4252

Who determines this Market Value! Certainly NOT THE AGENT !
It is the "invisible hand" of the market that ultimately determines the
SALE PRICE.

Value is determined at that magic moment when …
BUYER says he wants to pay $xx and
SELLER says “ I accept the offer”

Remember: Agent has NO CONTROL over MARKET VALUE

Yes, with some wheeling and dealing and with skillful negotiation a good
agent can make excellent deals and may even get you some extras! -
Select the Agent Based on His Marketing Plan, His Company & Other Criteria
Such As Honesty, Integrity, Commitment.

Make your choice! Call right now!

EXPIRED Pricing
genieSABRE 7

416.900.8787
Pricing Setting Your Home … 416.444.4252
PRICING & SHOW-ABILITY - are things under SELLER’s control

Price: Right Medium Priced right but does not Show well compared
Shows: Not Good Excitement to other homes in area – Agent simply --WALKS
AWAY MEDIUM EXCIEMENT

Price: Over Priced Little or No Agents views –It shows well but whoosh its
Shows: Good Enthusiasm Over Priced compared to other homes. “I don’t
think I can get my Buyer excited!

Price: Over priced Disaster Agent views home – Walks out in dis-believe!
Shows: Bad TROUBLE – Period the house will not sell!

Price: Right High Lots of enthusiasm – Lots of activity. House will
Shows: Good Excitement sell – Fast & Hassle Free and at High Price
Multiple Offer Possibility!

To get BUYER’S excited & enthusiasm
we need.. Right Price & Good Show-ability
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EXPIRED Pricing

416.900.8787
Some Seller’s Approach… 416.444.4252

We want high price listed. Buyer’s
can make an offer and we negotiate! Pop

Matter of fact is … Expired listings are the
direct result of over pricing!
Source:TREB 30% SOLD - within 30 days
Reason: RIGHT PRICED
20% SOLD – within 60 days
Reason: PRICE REDUCTION
50% EXPIRED Listing
Reason: HIGH PRICED

Ever asked “ How long has this house been for sale?
Longer the house on the market – Lower the sale price?

BEAT THE ODD’S genieSABRE with Help!
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EXPIRED Pricing

416.900.8787

New Listing! 416.444.4252
When a house first comes on the market
There is a flurry of Activity
M a rk e t E xp o su re

It is important to be priced right during early activity
Peak Activity

Price Reduction

W e e k s o n t h e m a r ke t

Even if you drop the price…
The best market has passed you by

BEAT THE ODD’S WITH genieSABRE’S HELP!
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416.900.8787
GOAL: To get Top price… 416.444.4252
OVER PRICING
CAN WORK AGAINST YOU

Priced Right Priced High After Price Reductions!
sells < 45 days >45 to 75 days >75 to 120 days
FULL MARKET PRICE OK PRICE Below Market Value

$ $ $

$ $ $ $ $
15 30 45 60 75 90 105 120
W e e k s o n th e m a rk e t

OVER PRICING: costs…money, disappointment &
missed opportunities.

BUYERS: may not even look at an otherwise
attractive property, if the price is too high!
FSBO Pricing EXPIRED 11 11

416.900.8787
Searching MLS is only part of my Job!416.444.4252
For Seller’s For Buyer’s
Daily Checking on MLS Secure buyers through
1/4 1/4
Making appointments Net working with local Buyer’s agents
Dealing with other agents Telemarketing
Staging your property Data base search for buyers
Keeping Track of Market Trends Advertising in local media’s
Offer Presentation 25.0% 25.0% Internet Marketing
Negotiating to get the best deal And more
Removing conditions
Actual closing 25.0% 25.0%
Arranging Financing Pre-approval
1/4 Dealing with Lawyer
Dealing with Appraisers
Keeping Track of Market Trends
1/4 Getting Inspections done
Attending Seminars & up-grading
Home Warranty if necessary

genieSABRE SELLER’s genieSABRE BUYER’s
Flat Fee – No Commission Commission Cash Rebate
$3000 Max. 50%

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EXPIRED Marketing

416.900.8787
Target Customer – The Buyer 416.444.4252

1. By LISTING your home on MLS,
I will expose your Listing INTERNET & ADVERTISING in local
to the greatest number of papers.
Potential Buyers
2. I "TARGET MARKET" Buyers - your
location, type & price range from my
On the average Buyers database & NETWORKING Buyers
Inspect 6 to 10 Homes Agents

genieSABRE com . 3. By working with only a FEW
SELLERS at a time, I can devote
Unique marketing system
Benefits the SELLER more of my time to work on getting
Fast, Efficient and Hassle Free YOUR home SOLD!

4. By TELE-MARKETING and locating
potential would be Buyers.

Check out: genieSABRE Listing Packages
See the difference between them & us 13
EXPIRED Marketing Nobody does it better! That’s a challenge

416.900.8787
8 Big Mistakes 416.444.4252
That Cost You Money When Selling Your Home
1: Basing offer price on needs or emotion

2: Failing to "Showcase" the home Let’s
Talk
3: Over improving the home prior to selling.

4: Choosing a Realtor for the wrong reasons.
5: Using the "Hard Sell" during showings

6: Failing to take the first offer seriously.

7: Not knowing your rights and obligations

8: Failure to effectively market the property.

Beware!
Don’t get caught making these mistakes
Let genieSABRE explain you 14
EXPIRED Listing

416.900.8787

Cost to Sell? 416.444.4252

1: Real Estate Commission -Usually 5% on MLS listings & 4% on exclusive listings. Based
on the Sale Price of the property. Paid by the Seller.

2: Legal Fees - Count on between $500 to $1000 Call us re Lawyer referral

3: Disbursements –Done by the lawyer and include things as pre-paid taxes, etc.

4: Mortgage Penalties -Ask the financing company if any discharge penalties

5: Home Inspection –Sometimes advisable to do BEFORE listing cost - $250-$350.
6: Home Warranty -Sometimes advisable to do BEFORE listing cost - $250-$350.

7: HST – you know the government – always is wanting its share.

Note: Commissions are the biggest expense in the sale of homes.
Before you list your property with any Agent check out
genieSABRE
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EXPIRED Listing

416.900.8787
Two Ways To Sell Your Home 416.444.4252

Get an Agent Hire
List your home
Working full-time and Hannif Highclass
Puts it on MLS
devoting all his efforts Keep waiting for offer
towards fulfilling YOUR Super Agent too Busy
wants and needs – Listing more properties
Your Home, one too many
Keep waiting for offer
Hannif will see that his
Super Duper demands
dealings with you will be a Price reduction &
pleasant and problem free! Wait for buyers
Keep waiting for offers Start
Still waiting to SELL?
More Price reduction
Packing
Expired Listing

EXPIRED Genie
0NE TWO 16 1

416.900.8787

No other Agent will do 416.444.4252

what SABRE does for you!
It takes a pro-active and
an aggressive negotiator
Sabrina & Hannif NOT
will go the a passive, hopeful wishful
DISTANCE thinking person to get
Your House
SOLD
It is more critical to be exposed to all Marketing Avenues in order to get the BEST.

Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More
Commitment makes all the difference
Note: “ Sabrina “ is a Marathon Runner” 17
EXPIRED Genie

416.900.8787
We are Full-Time Professional Agents 416.444.4252

You won’t find ANYONE
who works HARDER
more PROFFESSIONAL
to get the MOST MONEY
And with the FEWEST PROBLEMS

It is more critical then ever to be exposed to all Marketing Avenues in order to get the BEST.

Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More

Inquire about our genieSABRE exclusive

EXPIRED Genie
Technology Based Marketing Tools 18

416.900.8787
Make Your First Choice The Right Choice416.444.4252
Second

It's all up to you at this Point…
What
Just Say genieSABRE Are
You’re Hired! You
Remember: Waiting
Our goal is to help you achieve your goal
We do Real Estate a little differently For?

Yesterday’s Old Fashion Service – Tomorrow’s Technology – Today’s Realtor
Integrity, Accountability, Total Honesty & Dedication to our Clients.

Commitment Makes All The Difference
Make The Right Decision And Choose
genieSABRE 19
EXPIREDS Genie

416.900.8787

Mission Statement 416.444.4252

1. Be HONEST about every aspect of the home selling process. This will allow you to make
difficult decisions with confidence and piece of mind.

2. Be AGGRESSIVE In our SEARCH for potential BUYERS. Our pro-active marketing
techniques have helped families to move fast
3. To COMMUNIATE Weekly by phone or mail, all events relating to your home. You will
never have to say “We never heard from our Agent” .

4. Use EXPERIENCE and TRACK RECORD of Highclass. To get the job done and
your Success is Guaranteed!
5. Give TOP NOTCH SERVICE Care for YOUR NEEDS and EARN the right to
become your Agent for Life

Commitment Makes All The Difference
Make The Right Decision And Choose 20

EXPIRED Genie genieSABRE

416.900.8787
Preparing Your Home For Presentation 416.444.4252

Ask for.. YOUR FREE COPY .. No obligation
“69 Easy Ways To Make Your Home Sell Faster”
The first impression counts -- Make it a good one
It’s a promise! You will not only sell your home faster but also you may be able
to get an additional few thousand dollars extra from potential buyer!

A must read: A Butterfly’s Lesson … 12 slide Presentation

Inspirational thoughts, that could as well summon-up

genieSABRE Philosophy

EXPIRED Genie
Phone for your FREE COPY! 21

416.900.8787
Last but not the least: 416.444.4252

This Presentation! Points to Know!

Definitely intended to • Full service flat fee brokerage
solicit business, but • Pay -NO COMMISSION – FSBO & MLS
not those already • No Upfront fees /payment of any kind
working with a Realtor. • Sleep Ease Guarantee.
• 50% Cash Back Rebate on Purchase
Together we can do • Plus help with Financing, Mortgage
better. Why not call us
416.900.8787

genieSABRE SELLER’s genieSABRE BUYER’s
Flat Fee – No Commission Commission Cash Rebate
FSBO & MLS Max. 50%
22
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