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Reinvention 2017: Gamechangers ... What will you do differently?

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Summary of Peter Fisk's closing keynote at Reinvention 2017 on 18 October in Guayaquil, Ecuador ... For more details (videos, cases, articles, toolkits) visit his website www.theGeniusWorks.com ... For keynotes and workshops email peterfisk@peterfisk.com

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Reinvention 2017: Gamechangers ... What will you do differently?

  1. 1. Prof. Peter Fisk peterfisk@peterfisk.com theGeniusWorks.com @GeniusWorks GAMECHANGERS ECUADOR What will you do differently?
  2. 2. Shanghai, September 2017
  3. 3. Starting today What will you reinvent? Smarter and faster
  4. 4. Nanodegrees in the future
  5. 5. Ava’s artificial winery
  6. 6. Your DNA for $99 by 23andMe
  7. 7. Magic Leap’s cinematic VR
  8. 8. Dollar Shave Club Triangl’s distinctive design Method’s beautiful home Renova’s sexybathrooms Vice media for millennials NespressoClub Red Bull Media House Rapha Cycle Clubs Tesla’s Supercharger Network
  9. 9. Business model Finance Networking 2. Networking enterprise’s structure/ value chain 1. Business model how the enterprise makes money Channel Delivery Brand Customer experience 10. Customer experience how you create an overall experience for customers 9. Brand how you express your offering’s benefit to customers Core process Process Enabling process 3. Enabling process assembled capabilities 4. Core process proprietary processes that add value 6. Product system extended system that surrounds an offering Product performance Offering Product system Service 7. Service how you service your customers 5. Product performance basic features, performance and functionality 8. Channel how you connect your offerings to your customers 10 types of business innovation
  10. 10. Volume of innovation efforts Last 10 years Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service 10 types of business innovation
  11. 11. Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Cumulative value creation Last 10 years 10 types of business innovation
  12. 12. Tesla Motors
  13. 13. Tesla Motors
  14. 14. Nespresso
  15. 15. Nespresso
  16. 16. What will you reinvent? Smarter and faster
  17. 17. 1. Start from the future back
  18. 18. 2022 2017 1. Start from the future back
  19. 19. 2. Live in your customer’s world
  20. 20. CustomerBusiness 2. Live in your customer’s world
  21. 21. 3. Be the brand storyteller
  22. 22. +genius 3. Be the brand storyteller
  23. 23. 4. Build new business models
  24. 24. Donut selling Low priced core than sell extras Ryanair SAP Affiliate selling Helping others to sell products Amazon Pinterest Auction platform Selling other products to highest bid Ebay Elance Barter goods Exchange goods, no money Pay/Tweet Barterbook Cash advance Customer pays before goods made Dell Groupon Cross selling Sell adjacent products to sell more Tchibo Shell Crowd funding Financed by fans as first consumers Pebble Brainpool Crowd sourcing Ideas from customers for reward Threadless P&G Digital Formats Turning physical into digital goods Netflix Dropbox Direct selling Brand sold direct to customer FirstDirect AussieFarm selling Customer buys more than product Harley Dav Red Bull Flat rate pricing Single fee or subscrip. for unlimited use Netflix Sandals Fractional Ownership Customers each own shares Netjets Homebuy Franchise brand Licensing format for a fee and % Spar Lufthansa Freemium payment Free basic then charge for premium Skype Spotify Guarantee avaiiable Availability becomes key promise Netjets Hilti Guarantee replace Builds trust in quality and loyalty Timberland Tumi revenue Alternative sources, eg advertising Google Metro Ingredient branding Branded part other brand proposition Goretex Intel Integrated supply Efficiency through supplychain Zara ExxonMobil Brand Curator Bringing together best brands Fab Pos.Luxury Functional specialist Adding one expert step to others PayPal Trust-e Data Leverage Reselling aggregated customer data Facebook 23andMe License brand License brand or patent IP Ed Hardy ARM Unique Format Lock-in to compatible formats HP iTunes Long tail range Offer huge range to many niches Amazon iTunes Mass Customise Make it personal for each person Dell BMW No Frills Simple and minimal spec at lower cost Southwest Accor Open Source Make IP available to everyone Android Tesla Solution Integrator Connecting all sources and partners Li & Fung Accenture Pay per use Payment metered by use or time Zipcars Azuri Tech Pay what you want Customer choose the price Radiohead Panera Shared use Customers buy same product Airbnb RelayRides Peer to Peer Customers buy from customers Craigslist Zopa Results based Price based on agreed outcomes Rolls Royce Xerox Razor and Blade Low price core, high price refills Gillette Nespresso Rent don’t buy Time based fee for period of use Xerox Regus Revenue sharing Share with others to inc custom base AA/BA App Store Reverse Innovate Sell simple products in mainstream Haier OneLaptop One for One Charge the rich to fund the poor Toms Narayana Self service Customers do more themselves IKEA McDonalds Quality assurance Certification and trusted endorsement ISO Verisign Multilevel marketing Pyramid of customer selling Tupperware Avon Subscribe to it Customer pays regular fee Time DollarShave Bottom of pyramid Tailor offer to less wealthy customers Tata Nano Walmart Trash to cash Turn waster into new products Braskom Ekocycle Dynamic pricing Prices changes by demand Priceline WallSt Bar Co-create Design Customers are co- designers of products Threadless Local Motors White label Make products for another brand Cott McBride Doing good Benefits society or environment Oxfam Ecotricity Experience Advertising www.theGeniusWorks.c 4. Build new business models
  25. 25. 5. Deliver experiences that enable more
  26. 26. Products Addedvalue Added relevance Services Experience Purchase Experience Usage experience Enabling Experience 5. Deliver experiences that enable more
  27. 27. 6. Harness the power of community
  28. 28. Movement Collaborative Customer Customer Customer Customer Customer Customer Brand- enabled community Co-enable Co-design Co-create Co-sellCo-support Co-consume 6. Harness the power of community
  29. 29. 7. Map your journey to reinvent your future
  30. 30. 7. Map your journey to reinvent your future Page 16 Vision3 Vision2 Vision1 Deliverables3 Deliverables2 Deliverables1 Results3 Results2 Results1 Horizon 1 delivers excellence and quick wins Horizon 2 delivers new concepts and extensions Horizon 3 delivers breakthroughs and a new core
  31. 31. Starting today What will you reinvent? Smarter and faster
  32. 32. Jack Ma on leadership
  33. 33. Fixed mindset is sustaining … it doesn’t like change. It seeks perfection, focused and reactive, tactical and analytical, process and efficiency-focused, detailed and deliberate, they fear mistakes, and seek to optimise performance within the status quo.
  34. 34. Growth mindset is disruptive … it loves change. It seeks opportunities, visionary and proactive, strategic and intuitive, market and consumer-focused, assertive and empowering, they see failure as an adventure, and innovation as a route to future growth.
  35. 35. Jeff Bezos on leadership
  36. 36. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen
  37. 37. Are you ready to change your game?
  38. 38. Be your best self everyday
  39. 39. “I learned that courage was not the absence of fear, but the triumph over it”
  40. 40. Be your best self everyday
  41. 41. “You can’t connect the dots looking forward. You can only connect them looking backward … So you have to trust that the dots will somehow connect in your future”
  42. 42. BRUCEMAUMANIFESTO
  43. 43. +genius
  44. 44. +genius
  45. 45. peterfisk@peterfisk.com theGeniusWorks.com @GeniusWorks

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