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Innovative marketing for exponential growth X-Marketing: The Next Rules of Marketing

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Innovative marketing for exponential growth
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Growth hacking
Market mapping
Innovative strategy
Customer solutions
Making it happen
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Design thinking
Context framing
Concept fusions
Business models
Accelerating action
Page 16
Vision3
Vision2
Vision1
Deliverables3
Deliverables2
Deliverables1
Results3
Results2
Results1
Horizon 1
delivers
excellence and
quick wins
Horizon 2
delivers
new concepts
and extensions
Horizon 3
delivers
breakthroughs
and a new core
What products and services do
we bring together for our
customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Coststreams Investments
Who are our target segments of
customers and users?
Which types of distribution
channels will we use to reach
customers?
What kind of relationship
do customers seek with
us, and each other?
Who are the external partners to
help us create and deliver the
offerings?
What distinctive assets do we
have to use in existing or new
ways?
What benefits do we enable our
customers to achieve?
What are the main internal
activities to create and deliver
the offerings?
What are the main sources of revenue,
and which could be largest?
How, when and how often will we charge
customers?
What are the most significant ongoing
costs to create and deliver the offerings?
How much do we need to spend before
we start earning?
Proposition
Resources
What are the main internal
resources to create and deliver
the offerings?
Assets
Products & Services
What brand do we use? What are
the key messages, and how do
we engage customers?
Customer BrandJobs
Gains
Pains
What benefits does the
customer expect or desire,
both rational and emotional?
What are the negatives in their
current experience, both
Rational and emotional?
What is the customer trying to
do – the job they want to do,
or new goal to achieve? Gain creators
How do the products and services create customer gain,
for example savings that make them happy,
or deliver outcomes beyond expectations?
Pain relievers
Products and
services
How do the products and services remove the negatives,
eg save time and effort, make them fee better,
remove negative impacts, or fears?
What are all the
product and service
components that
enable the customer
to achieve their job?
2021
Where are the relevant
high growth
markets?
2018
2016
Who are the relevant
high growth
customers?
What are the relevant
high growth
categories?
What are the relevant
high growth
products/services?
2021
2016
Idea
Create
Improve
Pivot
© GeniusWorks 2016
peterfisk@peterfisk.com
www.theGeniusWorks.com

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