Content and images in this presentation are courtesy of Buzzsprout. Check out some of their services to begin podcasting today: https://www.buzzsprout.com/how-to-make-a-podcast For more podcast tips, follow @djgeoffe and @disruptivefm on Twitter... In this presentation on the Introduction to Podcasting we ask and answer: Why Podcasting for Marketing? What Makes a Podcast Great? Hardware and Software to Produce Your Content Creating, Distributing, Optimizing Your Podcast Hosting, Promotion, Directories for Your Podcast Analytics, Statistics, KPIs for Your Podcast Podcasting: The Future of Public Broadcasting or a Passing Fad? Check out more at http://geoffreycolon.net

1. INTRODUCTION
TO
PODCASTING
Geoffrey Colon, Group Product Marketing Manager – Microsoft - @djgeoffe

2. AGENDA
>Welcome
> Why Podcasting for Marketing?
> What Makes a Podcast Great?
> Hardware and Software to Produce Your Content
> Creating, Distributing, Optimizing Your Podcast
> Hosting, Promotion, Directories for Your Podcast
> Analytics, Statistics, KPIs for Your Podcast
> Podcasting: The Future of Public Broadcasting or a Passing Fad?

3. Welcome
INTRODUCTION TO PODCASTING

4. HELLO!
‣ What’s Your Name and the Name of Your Podcast?
‣ “You are listening to Disruptive FM – you give us 22 minutes
weekly, we give you the tech business world. I’m your host Geoff
Colon and we broadcast live every Thursday on the worldwide
mobile web from the Emerald City of Seattle.”
‣ What Do You Want to Learn?
‣ What Do You Do?
‣ What Podcasts Do You Listen To?
ARE YOU?

5. INTRODUCTION TO PODCASTING
WHERE DOES THE TERM PODCAST ORIGINATE?
Some think the term was invented because people listened to the initial
programs on an iPOD (they did) via iTunes. While this is true, many also
think the term podcasts was created because the POD term stands for…
PERSONAL ON DEMAND BROADCASTS!

6. Why Podcasting for Marketing?
INTRODUCTION TO PODCASTING

7. INTRODUCTION TO PODCASTING
WHY PODCASTING FOR MARKETING?
> Roughly 47% of Americans listen to online
radio, and they’re listening more every year.
> Over 1 billion podcast subscriptions were
purchased in 2013.
> The number of unique monthly podcast
listeners has tripled in the past five years, and
the existence of podcasts is set to reinvent radio
with the integration of Wi-Fi in many new cars,
and growing consumer dependence on smart
phones and other internet-connected devices.
> Podcasts offer several content marketing
benefits that video and blogging can’t provide:
> Listeners can learn while being productive.
> Podcasts are convenient for users on all types
of devices and in almost every setting.
> Any subject can find an audience (“The Long
Tail” by Chris Anderson)

8. What Makes a Podcast Great?
INTRODUCTION TO PODCASTING

9. INTRODUCTION TO PODCASTING
 A Great Voice! (If soccer is a running sport, podcasting is a talking medium)
 Personality
> Slowly
> Softly
> Consistently
 Proper Mic Technique
> Distance
> Pop Filter
> Secure Your Mic
> Plug Your Headphones Into Your Mic (Monitor/Hear Your Voice!)

10. INTRODUCTION TO PODCASTING

11. Hardware and Software to Produce Your Podcast
INTRODUCTION TO PODCASTING

12. INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Hardware:
• A Microphone
• A Pair of Headphones
• A Laptop or Tablet (Mac or PC)
Software:
• Garage Band
• Audacity
• Spreaker
Hobbyist Package cost (Around $100)
Headset
Audio-Technica ATH-M20X Headset About
$50 from Amazon
Microphone
Audio-Technica ATR2100-USB Cardioid
Dynamic USB/XLR Microphone About $60
from Amazon
On Stage Foam-Type Mic WindscreenAbout
$2 from Amazon

13. INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Hobbyist Package cost (Around $100)
Headset
Audio-Technica ATH-M20X Headset
About $50 from Amazon
Microphone
Audio-Technica ATR2100-USB Cardioid
Dynamic USB/XLR Microphone About
$60 from Amazon
On Stage Foam-Type Mic
WindscreenAbout $2 from Amazon
Committed Package cost (Around
$240)
Headset & Microphone
Same as above
Studio Boom Arm
Rode PSA1 Studio Boom Arm Around
$100 from Amazon
Shock Mount
On Stage MY-420 Shock Mount About
$35 from Amazon

14. INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Professional Package cost (Around $420)
Headset
Audio-Technica ATH-M30X Pro Studio
Headset Around $70 from Amazon
Microphone, Boom Arm, & Shock Mount
Rode Podcaster Booming Kit: Podcaster Mic,
PSA1 Arm, and PSM1 shock mount About
$350 from Amazon

15. Creating, Distributing, Optimizing Your Podcast
INTRODUCTION TO PODCASTING

16. INTRODUCTION TO PODCASTING
Three Things to Remember While Recording
1. Do a Dry Run to Make Sure All Audio Levels are Decent
2. More than one guest? Make sure you don’t interrupt and pitch to others so they
have cues on when to speak (Think Improv!)
3. If you commit to 22 minutes or 30 minutes, record until the time is up.
Remember, just because it’s on demand doesn’t mean it’s amateur!
CREATING

17. INTRODUCTION TO PODCASTING
There are Several Platforms to Host Your Content
1. Places to Host: Soundcloud, Spreaker, Liberated Syndication, Podbean,
Buzzsprout, Hipcast
2. You can easily take the RSS code on these platforms once you upload your
mp3 or mp4 file to input into the Apple Podcast Directory to create RSS
subscriber feeds (so once people subscribe to your podcast, anytime you
upload a new show, they will get pinged with that episode if they are subscribed)
3. You can also convert your mp3 file into an mv4 file and upload with an image to
YouTube or SlideShare (which support video). This is another alternative
channel to be discovered. Use Windows Movie Maker or iMovie on Mac. Or use
a service like TunesToTube.com
DISTRIBUTING/HOSTING

18. INTRODUCTION TO PODCASTING
Once you have a host, now you need to promote:
1. Fill out information to describe your podcasts. These words reach search
engines.
2. If you’re using services like Soundcloud or Spreaker, use their APIs to promote
your content to Facebook, Twitter, LinkedIn, etc. That way with an upload of
audio, each network is pinged with an update to your followers/audience (no
additional steps required)
3. Use the HTML embed to post the podcast on your website, blog or to third party
sites
OPTIMIZING

19. Hosting, Promotion, Directories for Your Content
INTRODUCTION TO PODCASTING

20. INTRODUCTION TO PODCASTING
Main Directories to Submit Your Content:
1. iTunes!
2. Stitcher
3. Clammr
4. Embedding
5. Social Sharing

21. Analytics, Statistics, KPIs for your Podcast
INTRODUCTION TO PODCASTING

22. INTRODUCTION TO PODCASTING
Because the data can help you make
better programming!
1. Listens
2. RSS Streams
3. Geo-location tracking
4. Subscribers
5. Browser Identification
6. Referring Websites
MEASUREMENT

23. The Future of Public Broadcasting?
INTRODUCTION TO PODCASTING

24. CONTENT STRATEGY
Five areas to help you find your audience and target them effectively:
1. Search and Social Data
2. Creative Insights
3. Trending Topics
4. Social CRM
5. Platforms and Distribution
BEHAVIORAL TARGETING

25. Key Performance Indicators
CONTENT STRATEGY

26. INTRODUCTION TO PODCASTING
 Broadband
 Mobile Devices
 Smart Car Radios (Terrestrial Radio Has No Future)
 Urban Area Growth (Mass Transit)
 Automation (Podcast App on iOS 8)
 Distribution
 Discovery
 Lower Barrier To Entry
 Enhances Reading
 Professional and Personal Branding (It’s the New Blogging)
WHY IT WILL ONLY CONTINUE TO SURGE…

27. Additional Reading/Listening:
• The Long Tail by Chris Anderson
• Pop Culture Happy Hour by NPR
• How To Grow Your Audience Through Collaboration
by Jared Easley
• Disruptive FM by Geoff Colon
INTRODUCTION TO PODCASTING

28. Q&A
INTRODUCTION TO PODCASTING

29. ‣ Body Level One
‣ Body Level Two
‣ Body Level Three
‣ Body Level Four
‣ Body Level Five
‣ Body Level One
‣ Body Level Two
‣ Body Level Three
‣ Body Level Four
‣ Body Level Five
THANKS!
‣ Body Level One
‣ Body Level Two
‣ Body Level Three
‣ Body Level Four
‣ Body Level Five
GEOFFREY COLON
‣ Body Level One
‣ Body Level Two
‣ Body Level Three
‣ Body Level Four
‣ Body Level Five
‣ @djgeoffe
‣ gcolon@microsoft.com
‣ Podcast: https://www.spreaker.com/show/disruptive-fm
‣ Blog: FuturistLab.Tumblr.Com
‣ SlideShare: slideshare.net/geoffreycolon