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Why do you have to rely on "media" when media itself has been co-opted due to technology? In this presentation from Geoffrey Colon, author of the book Disruptive Marketing and a communications designer at Microsoft, learn some of the tools you can use to bypass traditional media and build your own organization into the media producing powerhouse it was meant to be.
Questions? Ask Geoffrey on Twitter @djgeoffe or visit him at http://geoffreycolon.net