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CrowdFunding
                 Metrics & Analytics
                           by Geoffrey Plitt



Saturday, February 9, 13
Why care about metrics?


                Metrics provide a learning opportunity.
                Arrivals vs Customers
  ...
Raw Metrics

                Unique visitors
                Views
                Funders
                Total Raised
  ...
Calculated Metrics

                Views/Uniques - Do they watch?
                Funders/Uniques - Conversion
          ...
Funnels




Saturday, February 9, 13
Referral Incentives

                Virality is huge.
                Inherently viral ideas spread because the user
    ...
Troubleshooting

                “I haven’t raised enough”
                Insufficient uniques
                They don’t w...
Tools (KickTraq)




Saturday, February 9, 13
Conclusion

                Don’t focus on your total raised.
                Know your raw metrics, and watch them over
 ...
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Crowd fundingmetrics

  1. 1. CrowdFunding Metrics & Analytics by Geoffrey Plitt Saturday, February 9, 13
  2. 2. Why care about metrics? Metrics provide a learning opportunity. Arrivals vs Customers Behavior over time Saturday, February 9, 13
  3. 3. Raw Metrics Unique visitors Views Funders Total Raised Referrals Saturday, February 9, 13
  4. 4. Calculated Metrics Views/Uniques - Do they watch? Funders/Uniques - Conversion Rate Total/Funders - Average Pledge Referrals/Uniques - Virality Saturday, February 9, 13
  5. 5. Funnels Saturday, February 9, 13
  6. 6. Referral Incentives Virality is huge. Inherently viral ideas spread because the user benefits from sharing them. Make sharing easy. Provide a clear reward for sharing. Saturday, February 9, 13
  7. 7. Troubleshooting “I haven’t raised enough” Insufficient uniques They don’t watch the video. People don’t pledge. Low avg. funding amount. Insufficient referrals. Saturday, February 9, 13
  8. 8. Tools (KickTraq) Saturday, February 9, 13
  9. 9. Conclusion Don’t focus on your total raised. Know your raw metrics, and watch them over time. Focus on the calculated metrics, which are funnels. Troubleshoot intelligently. Saturday, February 9, 13

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