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AS Micro
The Price Mechanism
      in Action
Functions of the Price Mechanism
1. Allocate – the market mechanism allocates
   scarce resources
2. Ration – prices serve to ration scarce resources
   when demand outstrips supply
3. Signal – market prices adjust to demonstrate
   where resources are required, and where they
   are not.
4. Incentive – when the price of a product rises,
   the quantity supplied increased, this is due to
   the incentive function
Diagrams matter!
Diagram must haves
Fully labeled
Original and new equilibrium
Demand and supply the correct way round
Well explained – you must explain why the
  curve has shifted, in detail
Think about the elasticity – e.g. oil has
  inelastic demand and supply
Shift              Equilibrium Price

Demand increases   Higher

Demand decreases   Lower

Supply increases   Lower

Supply decreases   Higher
Shift              Equilibrium Price   Equilibrium Quantity

Demand increases   Higher              Higher

Demand decreases   Lower               Lower

Supply increases   Lower               Higher

Supply decreases   Higher              Lower
Which direction?
Market Change                  Shift in Supply    Rise or Fall in
                                or Demand?       Market Price for
                                                   Crude Oil?
A deep recession in many of
the world’s advanced
economies
OPEC decides to introduce
lower output quotas for each
of their members
Which direction?
Market Change                  Shift in Supply    Rise or Fall in
                                or Demand?       Market Price for
                                                   Crude Oil?
A deep recession in many of
the world’s advanced             DEMAND
economies
OPEC decides to introduce
lower output quotas for each
of their members
Using an analysis diagram
Price
                                  S1


    P1




                             D1


                  Q1
          Quantity of crude oil
Using an analysis diagram
Price
                                  S1


    P1




                             D1
                       D2

                  Q1
          Quantity of crude oil
Using an analysis diagram
Price
                                  S1


    P1
    P2




                             D1
                       D2

            Q2    Q1
          Quantity of crude oil
Which direction?
Market Change                  Shift in Supply    Rise or Fall in
                                or Demand?       Market Price for
                                                   Crude Oil?
A deep recession in many of
the world’s advanced             DEMAND
economies
OPEC decides to introduce
lower output quotas for each      SUPPLY
of their members
Using an analysis diagram
           Price
                                            S1


               P1




                                       D1


                            Q1
                    Quantity of crude oil
Using an analysis diagram
                                            S2
           Price
                                            S1


               P1




                                       D1


                            Q1
                    Quantity of crude oil
Using an analysis diagram
                                            S2
           Price
                                            S1
               P2
               P1




                                       D1


                        Q2 Q1
                    Quantity of crude oil
The effects of high oil prices
                            • Exploration
                    Oil
                 Industry
                              & Drilling
                            • Investment

                               • Cost of living
                    Consum
                       ers     • Real
                                 incomes
                           • Oil
                             substitutes
                 Related
                 sectors • Oil supply
                             chain
                             industries

P6
Stakeholders
Groups who benefit from high     Groups who lose out from high
oil prices                       oil prices
Oil companies themselves
Industries supplying petroleum
businesses
Oil exporting nations

Government – oil taxes

Renewable energy industry
Stakeholders
Groups who benefit from high   Groups who lose out from high
oil prices                     oil prices
                               Consumers of products that
Oil companies themselves
                               uses oil as essential input
Industries supplying petroleum Transport businesses e.g.
businesses                     airlines, road haulage
                               Consumer goods businesses
Oil exporting nations
                               (less real income to spend)
Government – oil taxes

Renewable energy industry
The Global Market for Aluminium
Shifts in supply & demand
Market Change                               Shift in Supply Rise or Fall in
                                            or Demand?      Market Price for
                                                            Aluminium?
A fall in demand for new long-haul
aircraft

Tighter fuel-efficiency standards for new
vehicles in the USA

A persistent fall in the world price of
steel

A rise in the price of bauxite (used in
manufacturing aluminium)
Shifts in supply & demand
Market Change                               Shift in Supply Rise or Fall in
                                            or Demand?      Market Price for
                                                            Aluminium?
A fall in demand for new long-haul           DEMAND              FALL
aircraft

Tighter fuel-efficiency standards for new
vehicles in the USA

A persistent fall in the world price of
steel

A rise in the price of bauxite (used in
manufacturing aluminium)
Shifts in supply & demand
Market Change                               Shift in Supply Rise or Fall in
                                            or Demand?      Market Price for
                                                            Aluminium?
A fall in demand for new long-haul           DEMAND              FALL
aircraft

Tighter fuel-efficiency standards for new    DEMAND              RISE
vehicles in the USA

A persistent fall in the world price of
steel

A rise in the price of bauxite (used in
manufacturing aluminium)
Shifts in supply & demand
Market Change                               Shift in Supply Rise or Fall in
                                            or Demand?      Market Price for
                                                            Aluminium?
A fall in demand for new long-haul           DEMAND              FALL
aircraft

Tighter fuel-efficiency standards for new    DEMAND              RISE
vehicles in the USA

A persistent fall in the world price of      DEMAND              FALL
steel

A rise in the price of bauxite (used in
manufacturing aluminium)
Shifts in supply & demand
Market Change                               Shift in Supply Rise or Fall in
                                            or Demand?      Market Price for
                                                            Aluminium?
A fall in demand for new long-haul           DEMAND              FALL
aircraft

Tighter fuel-efficiency standards for new    DEMAND              RISE
vehicles in the USA

A persistent fall in the world price of      DEMAND              FALL
steel

A rise in the price of bauxite (used in        SUPPLY            RISE
manufacturing aluminium)
Shifts in supply & demand
A fall in demand for new long-haul    DEMAND             FALL
aircraft
     Price of
    Aluminium
                                         Supply


           P1




                                       Demand

                                 Q1        Quantity of
                                           Aluminium
Shifts in supply & demand
A fall in demand for new long-haul         DEMAND             FALL
aircraft
     Price of
    Aluminium
                                              Supply


           P1




                                            Demand
                                      D2

                                 Q1             Quantity of
                                                Aluminium
Shifts in supply & demand
A fall in demand for new long-haul         DEMAND             FALL
aircraft
     Price of
    Aluminium
                                              Supply


           P1
           P2




                                            Demand
                                      D2

                          Q2     Q1             Quantity of
                                                Aluminium
Shifts in supply & demand
A rise in the price of bauxite (used in        SUPPLY          RISE
manufacturing aluminium)

 Price of                                 S2
Aluminium
                                               Supply


      P1
      P2




                                          Demand
                                    D2

                      Q2      Q1                 Quantity of
                                                 Aluminium
Shifts in supply & demand
A rise in the price of bauxite (used in        SUPPLY          RISE
manufacturing aluminium)

 Price of                                 S2
Aluminium
                                               Supply
      P3
      P1
      P2




                                          Demand
                                    D2

                  Q3 Q2       Q1                 Quantity of
                                                 Aluminium
Inter-related markets
 Price of                  Price of
Aluminium                 Pepsi Max


                            S1

      P1                                                  Si

                                  Pi


                           D1                             Di


            Quantity of   Q1           Quantity of   Qi
            Aluminium                  Pepsi Max
Inter-related markets
 Price of                    Price of
Aluminium                   Pepsi Max


                              S1
      P2
      P1                                                       Si

                                       Pi
                                       D2
                                  D1                           Di


            Quantity of   Q1 Q2             Quantity of   Qi
            Aluminium                       Pepsi Max
Inter-related markets
 Price of                    Price of
Aluminium                   Pepsi Max


                              S1                           Sii
      P2
      P1                                                     Si
                                       Pii
                                       Pi
                                       D2
                                  D1                         Di


            Quantity of   Q1 Q2              Qii   Qi   Quantity of
            Aluminium                                   Pepsi Max
Application



             Analysis
            Evaluation


Good application opens the door to
good analysis and good evaluation
Why are prices volatile in the markets
      for many commodities?




     Low      Low    Volatile   Specula
     Ped      Pes    Supply       tors
Using analysis diagrams
Price           S1   Price
  P2


  P1




                D1    D2

                Quantity      Quantity
Using analysis diagrams
Price           S1   Price   S1
  P2


  P1




                D1    D2     D1

                Quantity          Quantity
Using analysis diagrams
Price           S1   Price   S1      S2
  P2


  P1                   P1



                       P2
                D1    D2     D1

                Quantity          Quantity
Problems arising from price volatility
        Risk and Uncertainty
        • Uncertain incomes and profits
        • May limit investment by poorer farmers


        Risk of poverty and unemployment
        • Millions of smaller farmers suffer
        • Many do not gain when world prices rise


        Macroeconomic effects
        • Volatile export revenues affects the trade balance
        • High prices can cause inflation and food poverty

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AS Economics Price Mechanism in Action

  • 1. AS Micro The Price Mechanism in Action
  • 2. Functions of the Price Mechanism 1. Allocate – the market mechanism allocates scarce resources 2. Ration – prices serve to ration scarce resources when demand outstrips supply 3. Signal – market prices adjust to demonstrate where resources are required, and where they are not. 4. Incentive – when the price of a product rises, the quantity supplied increased, this is due to the incentive function
  • 3. Diagrams matter! Diagram must haves Fully labeled Original and new equilibrium Demand and supply the correct way round Well explained – you must explain why the curve has shifted, in detail Think about the elasticity – e.g. oil has inelastic demand and supply
  • 4. Shift Equilibrium Price Demand increases Higher Demand decreases Lower Supply increases Lower Supply decreases Higher
  • 5. Shift Equilibrium Price Equilibrium Quantity Demand increases Higher Higher Demand decreases Lower Lower Supply increases Lower Higher Supply decreases Higher Lower
  • 6. Which direction? Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Crude Oil? A deep recession in many of the world’s advanced economies OPEC decides to introduce lower output quotas for each of their members
  • 7. Which direction? Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Crude Oil? A deep recession in many of the world’s advanced DEMAND economies OPEC decides to introduce lower output quotas for each of their members
  • 8. Using an analysis diagram Price S1 P1 D1 Q1 Quantity of crude oil
  • 9. Using an analysis diagram Price S1 P1 D1 D2 Q1 Quantity of crude oil
  • 10. Using an analysis diagram Price S1 P1 P2 D1 D2 Q2 Q1 Quantity of crude oil
  • 11. Which direction? Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Crude Oil? A deep recession in many of the world’s advanced DEMAND economies OPEC decides to introduce lower output quotas for each SUPPLY of their members
  • 12. Using an analysis diagram Price S1 P1 D1 Q1 Quantity of crude oil
  • 13. Using an analysis diagram S2 Price S1 P1 D1 Q1 Quantity of crude oil
  • 14. Using an analysis diagram S2 Price S1 P2 P1 D1 Q2 Q1 Quantity of crude oil
  • 15. The effects of high oil prices • Exploration Oil Industry & Drilling • Investment • Cost of living Consum ers • Real incomes • Oil substitutes Related sectors • Oil supply chain industries P6
  • 16. Stakeholders Groups who benefit from high Groups who lose out from high oil prices oil prices Oil companies themselves Industries supplying petroleum businesses Oil exporting nations Government – oil taxes Renewable energy industry
  • 17.
  • 18. Stakeholders Groups who benefit from high Groups who lose out from high oil prices oil prices Consumers of products that Oil companies themselves uses oil as essential input Industries supplying petroleum Transport businesses e.g. businesses airlines, road haulage Consumer goods businesses Oil exporting nations (less real income to spend) Government – oil taxes Renewable energy industry
  • 19. The Global Market for Aluminium
  • 20. Shifts in supply & demand Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Aluminium? A fall in demand for new long-haul aircraft Tighter fuel-efficiency standards for new vehicles in the USA A persistent fall in the world price of steel A rise in the price of bauxite (used in manufacturing aluminium)
  • 21. Shifts in supply & demand Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Aluminium? A fall in demand for new long-haul DEMAND FALL aircraft Tighter fuel-efficiency standards for new vehicles in the USA A persistent fall in the world price of steel A rise in the price of bauxite (used in manufacturing aluminium)
  • 22. Shifts in supply & demand Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Aluminium? A fall in demand for new long-haul DEMAND FALL aircraft Tighter fuel-efficiency standards for new DEMAND RISE vehicles in the USA A persistent fall in the world price of steel A rise in the price of bauxite (used in manufacturing aluminium)
  • 23. Shifts in supply & demand Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Aluminium? A fall in demand for new long-haul DEMAND FALL aircraft Tighter fuel-efficiency standards for new DEMAND RISE vehicles in the USA A persistent fall in the world price of DEMAND FALL steel A rise in the price of bauxite (used in manufacturing aluminium)
  • 24. Shifts in supply & demand Market Change Shift in Supply Rise or Fall in or Demand? Market Price for Aluminium? A fall in demand for new long-haul DEMAND FALL aircraft Tighter fuel-efficiency standards for new DEMAND RISE vehicles in the USA A persistent fall in the world price of DEMAND FALL steel A rise in the price of bauxite (used in SUPPLY RISE manufacturing aluminium)
  • 25. Shifts in supply & demand A fall in demand for new long-haul DEMAND FALL aircraft Price of Aluminium Supply P1 Demand Q1 Quantity of Aluminium
  • 26. Shifts in supply & demand A fall in demand for new long-haul DEMAND FALL aircraft Price of Aluminium Supply P1 Demand D2 Q1 Quantity of Aluminium
  • 27. Shifts in supply & demand A fall in demand for new long-haul DEMAND FALL aircraft Price of Aluminium Supply P1 P2 Demand D2 Q2 Q1 Quantity of Aluminium
  • 28. Shifts in supply & demand A rise in the price of bauxite (used in SUPPLY RISE manufacturing aluminium) Price of S2 Aluminium Supply P1 P2 Demand D2 Q2 Q1 Quantity of Aluminium
  • 29. Shifts in supply & demand A rise in the price of bauxite (used in SUPPLY RISE manufacturing aluminium) Price of S2 Aluminium Supply P3 P1 P2 Demand D2 Q3 Q2 Q1 Quantity of Aluminium
  • 30. Inter-related markets Price of Price of Aluminium Pepsi Max S1 P1 Si Pi D1 Di Quantity of Q1 Quantity of Qi Aluminium Pepsi Max
  • 31. Inter-related markets Price of Price of Aluminium Pepsi Max S1 P2 P1 Si Pi D2 D1 Di Quantity of Q1 Q2 Quantity of Qi Aluminium Pepsi Max
  • 32. Inter-related markets Price of Price of Aluminium Pepsi Max S1 Sii P2 P1 Si Pii Pi D2 D1 Di Quantity of Q1 Q2 Qii Qi Quantity of Aluminium Pepsi Max
  • 33. Application Analysis Evaluation Good application opens the door to good analysis and good evaluation
  • 34. Why are prices volatile in the markets for many commodities? Low Low Volatile Specula Ped Pes Supply tors
  • 35. Using analysis diagrams Price S1 Price P2 P1 D1 D2 Quantity Quantity
  • 36. Using analysis diagrams Price S1 Price S1 P2 P1 D1 D2 D1 Quantity Quantity
  • 37. Using analysis diagrams Price S1 Price S1 S2 P2 P1 P1 P2 D1 D2 D1 Quantity Quantity
  • 38. Problems arising from price volatility Risk and Uncertainty • Uncertain incomes and profits • May limit investment by poorer farmers Risk of poverty and unemployment • Millions of smaller farmers suffer • Many do not gain when world prices rise Macroeconomic effects • Volatile export revenues affects the trade balance • High prices can cause inflation and food poverty