"Physiotherapy at home" considers a possible alternative to physiotherapy treatments at a healthcare facility.
Travelling to a healthcare facility can be expensive, time-consuming and create unnecessary exposure to other patients, among other factors.
Our proposal is to use consumer technology to allow patients to receive some forms of physiotherapy treatment through the web. Team Albatross created a system where healthcare professionals create exercises targeting specific parts of the body and monitor patients performing these exercises in real-time. We created this working prototype in 24-hours.
Team Albatross is George Goh and Liu Xiaohui.
1. Physiotherapy
at Home
Team Albatross
30 July 2012
Tuesday, 2 October, 12
2. Why Physiotherapy (PT)?
Physiotherapy “provides services to individuals and
populations to develop, maintain and restore maximum
movement and functional ability throughout the lifespan”
(The World Confederation for Physical Therapy, 2007)
‣ Movement and functional ability
‣ Aging, Injury, Disease
‣ Maximize Quality of Life
‣ Physical, Psychological, Emotional,
Social Wellbeing
Tuesday, 2 October, 12
3. Why not PT?
Some causes of
missed appointments
‣ Cost
‣ Time
‣ Exposure
‣ Privacy
Tuesday, 2 October, 12
9. Value proposition
‣ Benefits for healthcare providers - relieves
staff and facilities from some (though not
all) load to focus on more critical or higher-
value functions.
‣ Benefits for patients - privacy, convenience,
safety, and cost savings.
Tuesday, 2 October, 12
10. Business Model
‣ Supply software, portal access, optionally
hardware to patients and healthcare
providers
‣ Patients use for free, healthcare providers
pay monthly/annual subscription based on:
‣ Number of patients
‣ Technical support
Tuesday, 2 October, 12
11. Development Plan v1
‣ Phase 1 - Initial Dev and Proof of Concept (6 mths)
‣ Team of 4: Product Manager, Dev Lead, Dev*2
‣ Target: 1 healthcare provider
‣ Phase 2 - Proof of Value (6 mths)
‣ Team of 4: Product Manager, Dev Lead, Dev*2
‣ Target: 1 healthcare provider
‣ Phase 3 - Expand pilot to other providers (6 mths)
‣ Team of 6: Product Manager, Biz Consultant, Dev Lead, Senior Dev, Dev*2
‣ Target: Launch private beta with 3 healthcare providers in Singapore
‣ Phase 4 - Public beta (6 mths)
‣ Team of 8: Product Manager, Biz Consultant, Dev Lead, Senior Dev*2, Dev*3
‣ Target: Launch public beta
Tuesday, 2 October, 12
12. Funding
‣ Salary (Founders salaries + Employee salaries)
‣ Capital Costs
‣ Laptop - $2500/employee
‣ Equipment and hardware - $5000/yr
‣ Development Costs
‣ Cloud servers (pay per use, ~$50/dev/mth)
‣ Location Costs (rent/furniture/utilities/etc)
‣ Deployment/service running costs
‣ Cloud servers est. USD$400 in first yr to USD$4-5K in 3rd yr
‣ Founder equity, Government grants, Investor equity
Tuesday, 2 October, 12
13. SWOT analysis
Strengths Weaknesses
‣ Some services can be moved to home to
better serve greying population. ‣ Require industrial connections for
‣ Reduced load for healthcare facility. POC and pilots.
‣ Privacy, time savings, cost savings for patients.
‣ Require expert help on developing
‣ Own Intellectual Property for library to
interact with Kinect in browser. and refining possible physiotherapy
‣ Experienced engineers with strong credentials. treatments.
Opportunities Threats
‣ Singapore to spend US$12b by 2015 (currently
US$9b in 2011) (source: ST, 12/2011) ‣ Pricing of service is dependent on
‣ Close to 85% of homes in Singapore have 1 or
service prices from cloud providers.
more computers in 2010 (source: IDA, 2010)
‣ APAC to increase to US$420b by 2015 (currently ‣ Other browser-based kinect libraries
US$309b in 2011) (source: ST, 12/2011) in development.
‣ Generally increased computer literacy and
availability of affordable broadband internet
services.
Tuesday, 2 October, 12
14. Summary
‣ Physiotherapy in the comfort of home.
‣ Low-cost and time-saving alternative to some
forms of physiotherapy.
‣ Browser-based Kinect library developed within
the 24-hr timeframe of the competition (i.e., we
own the IP, therefore possible spinoff material).
‣ Year 1 - POC/POV
‣ Year 2 - Private/Public beta
Tuesday, 2 October, 12
15. We are...
‣ Team Albatross
‣ George Goh (georgegoh@spodon.com)
‣ Liu Xiaohui (herolxh@gmail.com)
Tuesday, 2 October, 12