1. PSA VIDEO PRODUCTION
SESSION 2: PRODUCTION
Sean Cordes
Justin Georges
Malpass Library Instruction 2012
http://wiu.libguides.com/psaworkshop

2. Purpose of Lesson
• How to find and organize media
• How to develop an appealing
and persuasive composition
• How to use a video camera
• “Do you know that there are cameras you
can check out for free at the WIU library?”
• Techniques for production
• Transferring creating, and saving your project

3. Gathering Media
• Get an idea of what media you can gather from the web
• Identify images, video and music to be included in video
(write down sources) and where you can get it.
• Are these royalty free?
• If not, always cite media used
• Use Creative Commons search

4. Creating Media
• Get an idea of what media will need to be created
• Media Specification document
• Will you be only getting still
images? Video also?
• Don’t get too much media-shoot 5-6 second scenes.
• Plan on each image being on the screen for about 5-6
seconds

5. Developing Composition
• Six Visual Elements (art elements)
• Principles of Visual Elements as ways to work with and
arrange the elements. These are the basic visual
materials with which to make art.
• Can you think of anything visual that does not use of one
or more of these elements?

6. Developing Composition
• Emphasis - It is about dominance or visual influence.
Most artists put it a bit off center and balance it with some
minor themes to maintain our interest.
• Harmony - pleasing visual combinations are harmonious.
Using a theme with variations often produces harmony
and motion.

7. Developing Composition
• Unity – when nothing distracts from the whole you have
unity. Unity without variation can be uninteresting. Unity
with diversity generally is more engaging
• Opposition & Contrast - contrasting
Visual concepts can be used to get emphasis.

8. Developing Composition
• Balance is the consideration of visual weight and
importance. It is a way to compare the right and left side
of a composition.
• Asymmetrical balance
• Above both sides are similar in visual weight but not
mirrored. It is more casual, dynamic, and relaxed feeling.
• Symmetrical. Below both sides are similar in visual
weight and almost mirrored. Look more stiff.

9. Developing Composition
• Type can set a mood or balance. It creates a genre about
an artwork. Be sure to have it organized and neat or it
may be hard to read or distinguish.

10. Developing Composition
LAYOUT AND PLACEMENT
Articulate the ways in which your layout does any/all of the
following:
GOOD DESIGN
• Directs the reader
• Provides clear emphasis
• Conveys the message
• Makes text memorable
• Sets an appropriate tone
• Helps persuade the reader to take the text serious

11. Camera Use
• Process for checking out camera: http://youtu.be/BUIUqjnEjfM
• High definition vs. Standard definition
• Aspect ratio
• Using tripod-check this out too
• Use a tripod for still photos

12. Camera Techniques
• Using the camera: http://youtu.be/AydZGJPn6jM
• Zooming and panning
• Pan short for Panoramic
• Pivots horizontally on tripod moving from left to right or right to left
• Best used to follow action or movement-allow extra space ahead
• Tilt it vertical on tripod
• Use zoom to get frame tighter-used with tilt to keep rule of
thirds

13. Types of shots
• Pay close attention to the camera angle and objects in the
background that can be distracting

14. Camera Techniques
• Proper lighting
• Sun light is always the best source
• Its nice to have one type of light in room
• Key light: a single light positioned higher than the subject and viewer
(camera) somewhat off to the side.
• Fill light: half as bright as key light and moved farther away from subject
• Back light: used if there’s not enough separation between the talent and
the background

15. Transferring and Saving Media
• Import video footage using iMovie on iMac machine
• When using library camera, you must use iMovie to import video
footage-can’t drag directly to flash drive
• Name your project
• Set up USB drive—USE GOOD FILE MANAGEMENT!!!
• Transfer movie folders to USB drive
• Transfer images to folder
• Deleting content from camera-initialize memory
http://youtu.be/cdKqkKx14CA

16. Best Practices for development
• Camera audio
• Can be issues on site when using camera audio
• Animating Still Photos-Ken Burns Effect
• Envision your scene and discuss with group
• Practice zoom before shooting- I like to test final zoom spot first
then pull back
• Rehearse or do a video walkthrough without recording
• Encourage the use of a shot log to plan shots ahead of time
• Check out camera and test on your own prior to shooting the
scenes.
• Remember to keep your video flowing.
• Have an introduction (something to grab the attention)
• Useful information in the body, such as statistics or testimonials
• Wrap it up with a clear message at the end