#SMWInsights : a report showcasing some interesting insights and highlights from #SMW14

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SOCIAL MEDIA WEEK 2014
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FEBRUARY 17-21, 2014
Bangalore | Barcelona | Copenhagen | Hamburg | Lagos | Milan | New York | Tokyo
Photo Courtesy: Social Media Week 2013 in New York

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Analytics Report across all locations
17th Feb to 21st Feb
Social Media Week Report
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3. Top Cities – SMW14
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SMW Milan stood at no.1 position followed by SMW New York and SMW Lagos for the entire event, SMW
Bangalore stood at the 4th spot.
SMW Bangalore stood 3rd on the final day (21st Feb)
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4. Time-Line Distribution
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12000
10000
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0
17-Feb-14
Bangalore
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18-Feb-14
Barcelona
19-Feb-14
Copenhagen
Hamburg
20-Feb-14
Lagos
21-Feb-14
Milan
New York
The Top 4 consistent locations over the week were #SMWMilan, #SMWLagos, #SMWNew York and
SMWBangalore.
SMW Bangalore stood 3rd on the final day (21st Feb)
Tokyo
4

5. Most Active Authors
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Milan
New York
5

6. Most Active Authors
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Lagos
Bangalore
6

7. Most Active Authors
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Barcelona
Copenhagen
7

8. Most Active Authors
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Hamburg
Tokyo
8

9. Buzz Word Across #SMW14
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10. Gender Distribution Across All Locations
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100%
90%
35.2%
80%
70%
44.5%
50.2%
43.3%
47.6%
53.4%
50.4%
67.5%
60%
50%
Male
40%
Female
64.8%
30%
20%
55.5%
49.8%
56.7%
52.4%
Lagos
Copenhagen
Barcelona
46.6%
49.6%
Hamburg
Tokyo
32.5%
10%
0%
New York
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Milan
Bangalore
Females driving the buzz more than males in Milan , Lagos and Copenhagen
Bangalore buzz was led by males
New York and Tokyo were at par
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11. Global RT Snapshots
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12. Global RT Snapshots
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13. SMW Bangalore RT Snapshots
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14. Funny Tweets – SMW Bangalore
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