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Datos geolocalizados en las Smart Cities

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"Datos geolocalizados en las Smart Cities", conferencia de Gersón Beltrán López, responsable de geomarketing en Play&go experience, en la mesa redonda Big Data y Smart Cities dentro del I Congreso de Big Data de Alcoi, organizado por el Distrito Digital de la Comunidad Valenciana, en colaboración con el Ayuntamiento de Alcoy y la asociación de empresas tecnológicas de la provincia de Alicante (AlicanTEC), así como el asesoramiento de la Asociación Nacional de Big Data y Analytics (ANBAN).
Celebrado el 4 de abril en el edificio del CADA (centro de Arte, antiguo Monte de Piedad) de Alcoi.

En esta conferencia se habla de la importancia de la tecnología geoespacial en las Smart Cities, realizando un aproximación al contexto geoespacial, para posteriormente analizar la transformación geoespacial actual, los tipos de datos existentes y poner varios ejemplos sobre la integración de los geodatos con los medios sociales, la tecnología 5G, el big data, la gamificación, el medio ambiente, el geomarketing, location intelligence y el machine learning. Finalmente se hace una reflexión sobre los datos como la nueva moneda y la importancia del elemento humano en un mundo tecnificado: "Frente el algoritmo, humanismo".

Mi agradecimiento a los organizadores por la invitación a participar y poder subir este video.
Web de congreso: https://www.congresobigdataalcoy.es
Fuente original: tvA, televisión de Alcoy y comarcas: https://www.youtube.com/watch?v=_o5UUTUe8_Q

#geolocalización #smartcities #geotecnologías

Publicado en: Tecnología
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Datos geolocalizados en las Smart Cities

  1. 1. DATOS GEOLOCALIZADOS EN LAS SMART CITIES @gersonbeltran Geomarketing en Play&go experience
  2. 2. CONTEXTO GEOESPACIAL
  3. 3. PHYGITAL: UN NUEVO MUNDO RESULTADO DE LA CONEXIÓN ENTRE EL MUNDO FÍSICO Y EL DIGITAL http://bit.ly/2UertDa
  4. 4. LA GEOLOCALIZACIÓN ES LA HUELLA QUE NOS PERMITE EXPLORAR ESTE NUEVO MUNDO “SMART”
  5. 5. NOS MOVEMOS ENTRE LAS DIMENSIONES DEL TIEMPO Y DEL ESPACIO
  6. 6. LOS DATOS SON LA MATERIA PRIMA DEL SIGLO XXI https://geographica.com/es/blog/nos-pertenecen-los-datos/
  7. 7. TODOS SOMOS SENSORES, EL MOVIL ES NUESTRO 6º SENTIDO https://geographica.com/es/blog/nos-pertenecen-los-datos/
  8. 8. NO PODEMOS USAR VIEJOS MAPAS PARA EXPLORAR UN NUEVO MUNDO https://www.toptal.com/web/the-roadmap-to-roadmaps-a-survey-of-the-best-online-mapping-tools?platform=hootsuite
  9. 9. LOS TERRITORIOS SE VUELVEN INTELIGENTES PORQUE LAS PERSONAS Y LOS OBJETOS ESTÁN CONECTADOS
  10. 10. 8 HECHOS SOBRE LA TECNOLOGIA GEOESPACIAL
  11. 11. LAS FÁBRICAS DE DATOS LOS TRANSFORMAN HASTA CONVERTIRLOS EN INTELIGENTES
  12. 12. LOS DATOS GEOLOCALIZADOS SON LAS MIGAS DE PAN QUE ALIMENTAN EL ALGORITMO DEL SISTEMA https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html
  13. 13. TRANSFORMACIÓN GEOESPACIAL
  14. 14. DE LA DIGITALIZACIÓN A LA DATIFICACIÓN
  15. 15. DE SOLOMO A SOCOMO
  16. 16. DEL CONSUMIDOR AL PROSUMIDOR PROSUMER CONSUMER CONSUME SERVICIOS PERSONALIZADOS A TRAVÉS DE CONOCIMIENTO PRODUCTOR GENERA CONOCIMIENTO A TRAVES DE EXPERIENCIAS http://www.slideshare.net/gersonbeltran/la-planificacin-estratgica-del-patrimonio-desde-la-prctica-profesional
  17. 17. DEL PRODUCTO AL SERVICIO http://www.rocasalvatella.com/es/blog/2012/04/de-productos-a-servicios-la-reconversion-industrial-digital
  18. 18. DE LA LIBERTAD AL CONTROL https://www.econectia.com/blog/tipos-de-conexiones-a-internet-cual-te-conviene-mas
  19. 19. DE LAS PERSONAS A LAS EMPRESAS https://enterprise.foursquare.com/intersections/article/introducing-hypertrending/
  20. 20. DEL ESPACIO FÍSICO AL VIRTUAL: FORNITE NO ES UN JUEGO,ES UN LUGAR https://char.gd/blog/2018/fortnite-is-the-new-hangout-spot
  21. 21. TIPOS DE DATOS
  22. 22. PERSONALES (QUIÉN) TEMPORALES (CUÁNDO) ESPACIALES (DÓNDE)
  23. 23. HISTORIAL DE GOOGLE MAPS
  24. 24. GEODATOS
  25. 25. GEODATOS + MEDIOS SOCIALES = PREDICCIONES https://www.instasights.com/map/index.html
  26. 26. GEODATOS + TECNOLOGÍA 5G = CONTENIDOS
  27. 27. GEODATOS + BIG DATA = COMPORTAMIENTOS https://carto.com/blog/site-selection-reveal-release/
  28. 28. GEODATOS + GAMIFICACIÓN = GAME DATA
  29. 29. GEODATOS + MEDIO AMBIENTE = SOSTENIBILIDAD https://dotgis01.maps.arcgis.com/apps/webappviewer/index.html?id=713ed8dbf60040ab94b2905d365ea9e7
  30. 30. GEODATOS + MARKETING = GEOMARKETING https://kelvinatlas.com/
  31. 31. GEODATOS + SMART CITIES = LOCATION INTELLIGENCE https://geographica.com/es/casosestudio/urbo-smart-city-telefonica/
  32. 32. GEODATOS + SMART CITIES = LOCATION INTELLIGENCE https://carto.com/industries/cities-government/
  33. 33. GEODATOS + MACHINE LEARNING = APRENDIZAJE
  34. 34. DATOS: LA NUEVA MONEDA
  35. 35. LOS DATOS SON LA MONEDA DE CAMBIO DE LAS SMART CITIES Y TIENEN DOS CARAS
  36. 36. LOS DATOS GEOLOCALIZADOS COMO INSTRUMENTOS DE CONTROL Y MANIPULACIÓN SOCIAL
  37. 37. LOS DATOS GEOLOCALIZADOS COMO INSTRUMENTOS DE TRANSFORMACIÓN SMART
  38. 38. LOS DATOS GEOLOCALIZADOS COMO INSTRUMENTOS DE TRANSFORMACIÓN SMART https://geochicasosm.github.io/lascallesdelasmujeres/
  39. 39. EL CANTO DE LA MONEDA SON LOS ACTORES SOCIALES Y LA ÉTICA ES LA ENERGÍA QUE LLEVARÁ A UNA U OTRA CARA http://bit.ly/2K0unXj
  40. 40. TENEMOS UNA RESPONSABILIDAD PERSONAL: CONTROLA LO QUE COMPARTES EMPRESARIAL: CUMPLE LA LEGISLACIÓN PÚBLICA: LIBERA LOS DATOS, SON DE TODOS
  41. 41. HAY DOS COSAS QUE NOS DIFERENCIAN DE LAS MÁQUINAS: LA CULTURA Y EL AMOR, SON LAS DOS ÚNICAS COSAS QUE, CUANDO SE COMPARTEN, CRECEN https://www.pinterest.es/pin/40462096632828391/
  42. 42. https://www.marcvidal.net/blog/2018/12/13/necesitaremos-ms-filsofos-y-poetas-para-explicar-a-las-mquinas-quines-somos EN LAS PUERTAS DE LA 4ª REVOLUCIÓN INDUSTRIAL
  43. 43. FRENTE AL ALGORITMO, HUMANISMO https://es.wikipedia.org/wiki/Banksy
  44. 44. MUCHAS GRACIAS

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