3. Kepler
Working to reduce cost of higher ed in sub-sahara
“A daring global experiment: using freely available online
courses to bring top-tier instruction to the neediest parts of
the planet, where the number of young graduates is soaring.”
!
— Jeffrey Bartholet, Scientific American
5. Video is eating the internet
SOURCE: CISCO 2013
Global Internet Traffic
2013 2016
Video
Everything else
6. Online video viewership
% of users who watch video in a month
SOURCE: COMSCORE, DEC 2013
12 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
Age of
individual
91%
7. Binge Netflix viewing
on college campuses
2 weeks
49 episodes of LOST
4 weeks
120 episodes of
How I Met Your Mother
SOURCE: WASHINGTON POST, 2011
19. It’s easier than ever to create and share
One Button Studio, Mobile and Desktop Capture
20. Tools for increasing engagement
WeVideo’s annotations + interactivity are great ways to make
the most of the medium of online video.
21. Size Length matters
Content designed for the web needs to be broken into
short, concise chunks.
The most popular lectures online are rarely longer than
10 – 15 minutes.
26. how-to
how-to cook an omelette
how-to play piano
how-to survive college
how-to write an essay
how-to DJ
how-to paint with watercolours
how-to fold a shirt — Japanese style
how-to turn water into wine
how-to make sushi
27. How to brew coffee in your college dorm room
This got 11 million views
32. In summary…
1. Consumer experience is setting the standard for what
students expect from their learning experience.
2. Take note of how students use video and how we can
use it to our advantage.
3. Empower students to create content, too.
It’s never been easier!
33. We’re excited to be working with PSU
to engage your Netflix generation