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Want more
                        Customers?

Use Facebook to turn your
dynamic customers into
loyal followers

Rick L’Amie
Moxie Marketing
Definition of Marketing



                     Know   Like   Trust




Twitter: @moxiemarketing
Twitter: @moxiemarketing
Be Enchanting
                Three Pillars of Enchantment




Twitter: @moxiemarketing
Always be Likeable




Twitter: @moxiemarketing
Always be Trustworthy




Twitter: @moxiemarketing
Always be Great




Twitter: @moxiemarketing
REFERRING CUSTOMERS
                            ARE YOUR BEST
                            AMBASSADORS


         REPEAT CUSTOMERS
         ARE THE MOST
                LOYAL


Twitter: @moxiemarketing
Stop Self-Promotion 100% of the time!




                            NOT ON
                            FB PLZ



Twitter: @moxiemarketing
Stop Self-Promotion 100% of the time!

         Stop Complaining & GuiltingYour Fans




                             NOT ON
                             FB PLZ



Twitter: @moxiemarketing
Stop Self-Promotion 100% of the time!

         Stop Complaining & GuiltingYour Fans

               Stop Expecting Overnight Success




                              NOT ON
                              FB PLZ



Twitter: @moxiemarketing
WHILE VIRAL IS POSSIBLE




Twitter: @moxiemarketing
STAYING TOP-OF-MIND
                  IS ESSENTIAL!




                   (and alot more realistic!)


Twitter: @moxiemarketing
HOW ARE
         BRAND AMBASSADORS MADE?




Twitter: @moxiemarketing
1. Always be Snapping




Twitter: @moxiemarketing
2. Always be Cropping




Twitter: @moxiemarketing
3. Always be Commenting




Twitter: @moxiemarketing
GET
                           TAGGED!




    ENGAGE!




Twitter: @moxiemarketing
SHARE-ABLE CONTENT
                              ~ INFORMATIONAL
                              ~ INSPIRATIONAL
                               ~ EDUCATIONAL




Twitter: @moxiemarketing
3 SIMPLE THINGS
                             TO DO TODAY!
 #1 CAPTURE YOUR UNIQUE URL TO BRANDYOUR PAGE



Twitter: @moxiemarketing
Brand URSELF W UR OWN URL

          http://www.facebook.com/username/




Twitter: @moxiemarketing
Brand URSELF W UR OWN URL




                     www.facebook.com/username
Twitter: @moxiemarketing
3 SIMPLE THINGS
                             TO DO TODAY!
             #2 MAXIMIZE YOUR FACEBOOK PAGE


Twitter: @moxiemarketing
Use Photostrip to showcase PRODUCTS,
        CONTESTS, or FEATURED PHOTOS



                           Description
                           with a link!


Twitter: @moxiemarketing
Twitter: @moxiemarketing
Use the
                             featured
                              “Likes”
                            as strategic
                           partnerships



Twitter: @moxiemarketing
Twitter: @moxiemarketing
Twitter: @moxiemarketing
3 SIMPLE THINGS
                             TO DO TODAY!
     #3 CUSTOMIZEYOUR GREETINGTOYOUR FANS!


Twitter: @moxiemarketing
GREET THEM
        WITH A
       FRIENDLY
        SMILE!




Twitter: @moxiemarketing
GIVE THEM GUIDANCE
Twitter: @moxiemarketing
SHOWCASE!
Twitter: @moxiemarketing
LIKE/REVEAL


Twitter: @moxiemarketing
Welcome Tabs
    • Do it Yourself
        – Search: iframe HTML
        – http://www.facebook.com/apps/application.ph
          p?id=19
    • Get Moxie Marketing
        – Email me at rick.lamie@getmoxiemarketing
        – Fill out the online review form after the
          webinar http://conta.cc/moxiemarketing


Twitter: @moxiemarketing
Four Things not to do with FB Ads
  •   Don’t create boring ads
  •   Don’t use your company logo as your image
  •   Don’t use the copy to describe what you do
  •   Don’t create one or two ads and think you’re done

  DO: target, target, target




Twitter: @moxiemarketing
Your questions?
  What now?




Twitter: @moxiemarketing
Your Feedback
                           • Feedback Form
                           • http://conta.cc/moxiemarketing
                           • Newsletter & Report
                           • Upcoming
                             Social Media Pro
                             Online Training
                           • Creating a FB landing
                             Page


Twitter: @moxiemarketing
$300 Facebook Landing Page Contest
             Visit facebook.com/MoxieMarketing
             Like us and click on the contest logo


Twitter: @moxiemarketing
Social Media Pro Online
                   Workshop Series

    •   Session One – Creating a Social Media Strategy
    •   Session Two – Optimizing Brand Assets
    •   Session Three – Blogging for Business
    •   Session Four – Social Networking and Networks
    •   Session Five – Managing the Beast
    •   Starts Sept 1, 2011
    •   http://socialmediaprofall11.eventbrite.com/


Twitter: @moxiemarketing
Special Offers for BBB
             Members
    •   Social Media Pro
    •   Regular Price $495/person
    •   Special: Save $50 if you enroll by Aug.15
    •   Promo Code: BBB – save $50 more!

    • Custom FB Landing Page - $50 off first 5
      people to sign up

Twitter: @moxiemarketing
About Moxie Marketing
    Marketing with an Attitude for Small Business
 • We help small business owners and service professionals realize their
   business dreams
 • Install small business marketing systems & equip your company with
   great creative, tools and tactics.
    – Strategy before tactics
         • Powered by Duct Tape Marketing, Certified Consultant
         • Simple, effective, affordable
     – Collaborative Consulting
         • Your Businesses Virtual Marketing Dept.
         • Group Training



Twitter: @moxiemarketing
About Moxie Marketing
        – Creative Services – Jolly Design
            • Logos, business identity
            • Marketing collateral
            • Web Design
        – Public Relations
        – SEO, SEM
        – Advertising & Copywriting
        – Video & Direct Marketing
        – Email Marketing


Twitter: @moxiemarketing
Services
    • Core offering: Guided Marketing Program (One-
      on-one) – Your Virtual Marketing Manager
    • Marketing Training Camp
    • Referral Engine Group Training
    • Social Media Group Training
    • Match experts and contractors to match the
      client’s needs and budgets (writers, etc.)
    • Services: Constant Contact, SEO, Pixability
      Video Marketing


Twitter: @moxiemarketing
Worked With




Twitter: @moxiemarketing
Sample Clients




Twitter: @moxiemarketing
About Duct Tape Marketing
    • Used worldwide by        “Clever marketing ideas galore and
                                lots of contrarian thinking about
      thousands of small        what works and what doesn’t”
                                        ― Forbes magazine
      business owners
    • A system, not a plan
    • Up to date marketing techniques
    • Used by a network of more than 50 marketing
      professionals worldwide
    • Backed by companies such as Sage, Marketing
      Plan Pro HP and Constant Contact


Twitter: @moxiemarketing
Marketing Training Camp
                           Next “live” group starts in September




Twitter: @moxiemarketing
Rick L’Amie
    •   Web: www.getmoxiemarketing.com
    •   Blog: www.marketingwithmoxie.com
    •   Email: rick.lamie@getmoxiemarketing.com
    •   twitter.com/MoxieMarketing
    •   linkedin.com/in/ricklamie
    •   facebook.com/moxiemarketing
    •   Phone: 512.814.MOXIE (6694)

Twitter: @moxiemarketing

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  • 1. Want more Customers? Use Facebook to turn your dynamic customers into loyal followers Rick L’Amie Moxie Marketing
  • 2. Definition of Marketing Know Like Trust Twitter: @moxiemarketing
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  • 9. Stop Self-Promotion 100% of the time! NOT ON FB PLZ Twitter: @moxiemarketing
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  • 11. Stop Self-Promotion 100% of the time! Stop Complaining & GuiltingYour Fans Stop Expecting Overnight Success NOT ON FB PLZ Twitter: @moxiemarketing
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  • 23.
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  • 35. Welcome Tabs • Do it Yourself – Search: iframe HTML – http://www.facebook.com/apps/application.ph p?id=19 • Get Moxie Marketing – Email me at rick.lamie@getmoxiemarketing – Fill out the online review form after the webinar http://conta.cc/moxiemarketing Twitter: @moxiemarketing
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  • 38. Your Feedback • Feedback Form • http://conta.cc/moxiemarketing • Newsletter & Report • Upcoming Social Media Pro Online Training • Creating a FB landing Page Twitter: @moxiemarketing
  • 39. $300 Facebook Landing Page Contest Visit facebook.com/MoxieMarketing Like us and click on the contest logo Twitter: @moxiemarketing
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