10. Mobile Vocab
• Mobile • In-App Purchase
• Smartphone • Hybrid App
• Feature phone • NFC
• Tablet
• SDK
• App
• Mobile Web • API
• HTML5 • Gamification
• Downloads
• Engagement
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11. The Mobile Pyramid
Rich Experience. Narrow Distribution
Functionality (richness of experience)
Typically limited to smartphones (iPhone,
Android, Palm). Utilizes phone’s features like
GPS, accelerometer, address book, offline access.
Apps Great for gaming, social networking, augmented
reality and other rich applications.
Experience Limited by Browser (some
better than others). Wide Distribution
Mobile Web Mobile banking, airline flight status… most of
what you do on the web, but on the phone.
Limited Experience. Widest Distribution
SMS / Texting Useful for calls to action. Text “HAITI” to 12345.
Distribution (potential audience size)
d
12. How an App Works
Web HTTP SQL
Server Data
Page
API SQL
App Server Data
d
14. Android Market Share rose from 1.6% to 9.6% in one year (mid 2010)
There are 5.6 Billion cell phones worldwide
Mobile app industry projected to be $100 Billion+ by 2017
103% of US households have a cell phone
Smartphone sales overtook feature phone sales in 2011
Age 18-24 has 96% wireless penetration
Mobile ad industry will be $30 Billion by 2015
s
34. Consumer App Opportunities
• New Communication Channel
• Upsell + New Services
• Customer Service
• Publish Outage Maps
• Mobile Scheduling for Services
• Sign up for Accounts
• Generate Revenue
s
36. Mobile Web Development
• Find out what % of your users are mobile
• Optimize your website for mobile web
• Optimize your website for your userbase’s
phone types
• Explore HTML5 & PhoneGap technologies
d
37. App Development
• Know Your Audience
• Budget & Goals
• Define Success
• In-House vs. Consulting
• App Frameworks (AppMakr, Titanium)
• Debrief & Round 2
d