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Fundamentals of Business Communication

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Fundamentals of Business Communication:-Nature of Communication, Scope of communication , Models Of Business Communication Process...etc

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Fundamentals of Business Communication

  1. 1. Nature and Process K J Somaiya Indtitute Of Management Studies And Research
  2. 2. ~INTRODUCTION~ • Communication is the most vital conditionality for a successful business organization. • The ideal definition of communication is that the it is the continual exchange of ideas and information between two equal partners. i.e sender and receiver K J Somaiya Indtitute Of Management Studies And Research
  3. 3. • A two-way traffic • Continuous Process • A short-lived process • Needs proper understanding. • Dispels misunderstanding. K J Somaiya Indtitute Of Management Studies And Research
  4. 4. • Information sharing • Feedback • Control • Problem-solving • Decision-making • Group building • gatekeeping K J Somaiya Indtitute Of Management Studies And Research
  5. 5. • Internal objective • Primary • To estabish and inform about goal • To optimally utilize resources • To lead and to motivate • To monitor performances • To control the quality • To organize K J Somaiya Indtitute Of Management Studies And Research
  6. 6. • Secondary • To devolve an attitude necessary for motivation , co-operation, and job satisfaction. • To improve relation between the labour force. K J Somaiya Indtitute Of Management Studies And Research
  7. 7. • External objective • To advertises the products for the knowledge. • To inform the customer about changes in the product or servise line. • To build the clean image of the company throught the media so the shareholder maintain their commitment. • To build a positve image of the company in the bureaucratic circle. • To inform society about the social done. K J Somaiya Indtitute Of Management Studies And Research
  8. 8. • The Information Function • The Command Function • The Motivation Function • The Integration Function K J Somaiya Indtitute Of Management Studies And Research
  9. 9. • Difference between the message sent and received. • The act of communication involves implicit encoding. • Non verbal message do not match verbal message always. • Message may not result in desired response. • Communication may sometime result in misunderstandings. • Can be costly sometimes and can be delayed. K J Somaiya Indtitute Of Management Studies And Research
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  11. 11. 1.The Communication Process : K J Somaiya Indtitute Of Management Studies And Research
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  13. 13. • Message • Sender • Encoding • Medium And Channel • Receiver • Decoding • Feedback K J Somaiya Indtitute Of Management Studies And Research
  14. 14. 1. Linear Model 2. Non Linear Model K J Somaiya Indtitute Of Management Studies And Research
  15. 15. 1. Sender Receiver Model : K J Somaiya Indtitute Of Management Studies And Research
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  22. 22. 1. Noise problem. 2. No perceived benefits. 3. Variation in listening skills. 4. Complex subject matter. 5. Culture differences. 6. Time restraints. 7. Personal Bias. 8. Side stepping sensitive issues. 9. Difficult situations. K J Somaiya Indtitute Of Management Studies And Research
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