MEDIA LITERACY : A PATH TOWARDS SOCIAL INNOVATION

Information and knowledge about producer companies in Uttar Pradesh, Information, we can get orally or written or in the printed medium, but the knowledge we can get involved in it. In the same way, we get information about producers' companies at a conference conducted in Lucknow as the same way researcher got shocked when studying about social innovation. We search into it then we got shocked that these companies are working around our neighborhood generating huge amounts of profit and employment. The main aim of this article is to inform all researchers and the general public about these firms and get involved in them by establishing their own companies. This article is divided into various parts the first introduction is about information, knowledge, and producers' firms. The second part literature review involved literature on information, literacy, social innovation and producer companies, and the third part is research methodology. The fourth part finding and discussion, and the fifth part is the conclusion and direction of future research. introduction Information is known in difficulties. Because information is concerned with ignorance and lack of certainty, it is also true that the word information itself is ambiguous and is used in many ways, Machlup (1983). Faced with the variety of meanings of ‘information’ we can at least, take a pragmatic approach, we can survey the landscape and seek to identify groupings of the term’ information’, the definitions may not be fully satisfactory, and the boundaries between these uses may be indistinct, and such an approach couldn’t satisfy anyone determined to establish the one correct meaning of “Information”, but if the principal uses can be identified, sorted, and characterized then some progress might be made (Michael K.B. 1991). We are getting information by communicating with each other in a physical manner talking to each other in ancient times, with the raise of modern Information and Communication Technology (ICT), now information and communication can be done from far away, now we are flooding in to see of information. Now it’s become getting true information or news, a process of getting true information called knowledge, in the process of getting true information, available information should have passed through many channels. That means channelization of available information and many parameters one can get true knowledge. Let's discuss a true incident, a researcher gets the topic 'Social Innovation' for research for the first time this topic was very interesting, but this topic was not known before, before that, Science, Engineering, It was management. But for research, when he read not one hundred articles about this subject, then he got the correct information about this subject. first-time get information about the topic 'social innovation' then it was just an information about the topic, when get into subject through many articles then get true knowledge about topicLeer menos