Writing For The Web

Writing for the web Georgina Hibberd

Overview Web v print Useful content v fluff How people read on the web Tips for writing

Print v Web ,[object Object],[object Object],[object Object]

Web ,[object Object],[object Object]

Print v Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Useful content v fluff ,[object Object]

Less of this: ,[object Object]

More of this: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How people read on the web ,[object Object],[object Object],[object Object],[object Object]

Write for your audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

If you don’t know your audience: ,[object Object],[object Object],[object Object],[object Object]

Tips for writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Voice ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Structure ,[object Object],[object Object],[object Object]

Language ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Layout and formatting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing for small spaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing for small spaces ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Being found and helping find ,[object Object],[object Object],[object Object]

Context is everything ,[object Object],[object Object],[object Object],[object Object]

Find out more ,[object Object],[object Object],[object Object],[object Object]

Recommended