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Beyond 2020:
Shaping the Preferred Future




                       ©
What Is Your Image
 Of The Future?




                     ©
Top Ten
Risks to Insurance Industry
1. Climate change
2. Demographic shifts
3. Catastrophic events
4. Emerging markets
5. Regulatory intervention
6. Channel distribution
7. Integration of technology
8. Securities markets
9. Legal risk
10. Geopolitical or macroeconomic shocks
  from Insurance Journal, March 2008


                                       ©
Top Global Risks
             Davos 2009
     The financial crisis
1.
     Slowing growth in China - below six
2.
     percent in 2009
     The collapse of asset prices
3.
     Resource challenges - concerns over
4.
     quot;climate change-related weather events,
     declining water quality and availability, as
     well as energy”
     Global governance
5.
     from Insurance Journal, January 2009




                                            ©
IDC Top Ten
     Trends for Insurance Industry
1. Fewer, larger companies – new shape
2. ERM becomes critical competency
3. Regulation globalized, rationalized, homogenized
4. Customer service one of top three investments
5. Process improvement with flat IT spending
6. Being informed key cornerstone
7. Demographic waves
8. Insurers get social networking
9. Fewer core Admin. Tech providers
10. Innovation blooms in strapped environment

  from Financial-Insights.com Jan. 21, 2009

                                              ©
Ernst & Young
   Property/Casualty Outlook 2009
1. Redirect focus on premium pricing – reductions
   likely
2. Monitor claims inflation risk
3. Prepare for changes in regulatory oversight, toward
   centralization
4. Prepare for changes in accounting requirements
5. Address effective expense control
6. Rethink risk modeling
7. Watch for new M&A activity

  from Ernst & Young, Global Insurance Center, January 2009

                                                              ©
Lesson 1:
The future creates the present….




                            ©
EXPLORE CUSTOMER RESPONSE
                 MACRO TRENDS AFFECTING CARRIERS
                         OVER THE NEXT 12-24 MONTHS
         Risk of insurance fraud due to economic downturn
                     Increase in online insurance shoppers
           Eroding credit scores & continued use for rating
       Increasing risk from hurricanes & quot;100 year eventsquot;
                     More sophisticated satellite imagery
                       Telematics - increased use in cars
Changing weather patterns - more severe weather events

                    Increase in number of senior drivers

                         Growing number of immigrants

                      Growth of social networking tools

                     Increasing risk of terrorist attacks

                         Increasing risk of pandemics




         On Off                                               ©
Lesson 2:
Future Not a Mystery

  Old and Young, Diverse and Gone

 Global Weirding
 AORTA Technology
 Knowledge Value Economics &
  Politics
 Creating the Future




                             ©
Lesson 3: People Will Change
                                                              -40
                                                            0
                                                           2
                                                       w
                            -74                      no
                          6                        …
                                                s
                      5
                                             ial
                 ow                        n
              …n                        len
                                     il
            s
       er                         M
     m
  oo
B


           ls…
         nao
       iti
     d
 ra 75+
T                                              Post
    ow
  n                   Generation X             Millennial …
                      …now 40-55               now 1-20
    2020                                            ©
Age Wave In Action
MALE                                   FEMALE




          Millions of People
  665 Days until the first Boomer turns 65
                                       ©
27 Florida’s by 2025
States where at least 20% of
The population will be elderly




                                 ©
Shopping
                                                        Evaluating
    Communicating                                        Gaming

    Sharing                                              Learning

    Buying & Selling                                     Searching

                                                         Analyzing
    Exchanging

                                                         Growing                    up
    Creating

                                                         Evolving
    Meeting

    Dating

    Collecting

    Coordinating





        Digital Natives & Digital Immigrants
                       Marc Prensky originated “digital native” term and this list
                                                                                     ©
©
What if population stops growing?
        World Fertility Patterns

    Canada 1.6

   US 2.07
 Mexico 2.1




                         Italy 1.3
                         Japan 1.4
                         Germany 1.4
                         China 1.7
                         Iran 2.1
                         India 2.8

                                   ©
Ride the Population Waves
    Minorities, now 1/3rd the U.S. population, are expected to

    become the majority in 2042.

    Between 2007 and 2030, the number of Washington

    workers over 55 years old will increase by 600% percent;
    those aged 16 to 54 will increase by 16%.


    Retire, retool, or rehire – making use of older workers’

    skills at all levels


    Digital Natives are ready for and expect far more

    digitization of work processes



                                                      ©
Lesson 4: Energy and Environment
Tipping Points are changing everything




                              ©
Cedar Rapids, Iowa 2008
                      ©
http://www.usgcrp.gov/




                         ©
©
2008 IEA World Energy Outlook
50 mbd additional output needed by 2020




                                 ©
ECO-EMBEDDED Products




“Carbon Zero” credit card
Insurance Products: Green home, commercial, auto,
usage-based rates
   Trendwatching.com

                                     ©
Lesson 5: AORTA Technology Rules




                         ©
A Bit of Intelligence

               Desk Top circa 2001



= Cell Phone
circa 2008



                  = Implant
                  circa 2025?

                                     ©
UCSD: PC of 2015
One Hundred Million Pixels
 Connected at 10Gbps




                         ©
A Survey from TrendWatching®




Trendwatching.com
                       ©
People formerly known as
consumers




It’s only just begun
  Based on Trendwatching.com
                               ©
www.whereisitgoing.com




                   ©
Nanotechnology




Not just small things, but things with different
properties because of nanoscale
                                         ©
Konarka Technologies, Technology Review July/August 2004
                                                           ©
NanoSolar.com
Nanobatteries




Altairnano

                         ©
Lesson 6: Knowledge Value Economy


      Rapid
                   Debt
   Innovation
                   Drag
   Technology
  Convergence



    It’s what     Global
   Product or    Learning
     Service    Competition
     Knows
                              ©
©
©
Three Future Questions
  What is

  Probable?
 What is
  Possible?
 What is
  Preferred?


                       ©
Paradigm: The way we do things around here
    We should move From…       We should move To…
                          




                                             ©
Some Industry Opportunities
    Accounting for Demographic Changes Sooner:

        Aging & Minority Customers (& workforce)
    

        Digital Natives
    




    Environmental Risk Management:

        Many organizations lack a bird’s eye view of their exposure to the
    
        threats they face and their cumulative liabilities. – The Economist

    Technology:

        Location Intelligence
    

        Hard-to-extract data being stored on legacy systems
    




    Economics& Politics:

        Re-thinking credit score relation to insurability
    

        Fraud risks in hard times
    

        Selling into frugality
    



                                                                  ©
The future is
                        something
                            we do.
The future is not
something that just
                            Glen Hiemstra
happens to us.                Futurist.com

                              ©

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Future of Insurance with Futurist Speaker Glen Hiemstra

  • 1. Beyond 2020: Shaping the Preferred Future ©
  • 2. What Is Your Image Of The Future? ©
  • 3. Top Ten Risks to Insurance Industry 1. Climate change 2. Demographic shifts 3. Catastrophic events 4. Emerging markets 5. Regulatory intervention 6. Channel distribution 7. Integration of technology 8. Securities markets 9. Legal risk 10. Geopolitical or macroeconomic shocks from Insurance Journal, March 2008 ©
  • 4. Top Global Risks Davos 2009 The financial crisis 1. Slowing growth in China - below six 2. percent in 2009 The collapse of asset prices 3. Resource challenges - concerns over 4. quot;climate change-related weather events, declining water quality and availability, as well as energy” Global governance 5. from Insurance Journal, January 2009 ©
  • 5. IDC Top Ten Trends for Insurance Industry 1. Fewer, larger companies – new shape 2. ERM becomes critical competency 3. Regulation globalized, rationalized, homogenized 4. Customer service one of top three investments 5. Process improvement with flat IT spending 6. Being informed key cornerstone 7. Demographic waves 8. Insurers get social networking 9. Fewer core Admin. Tech providers 10. Innovation blooms in strapped environment from Financial-Insights.com Jan. 21, 2009 ©
  • 6. Ernst & Young Property/Casualty Outlook 2009 1. Redirect focus on premium pricing – reductions likely 2. Monitor claims inflation risk 3. Prepare for changes in regulatory oversight, toward centralization 4. Prepare for changes in accounting requirements 5. Address effective expense control 6. Rethink risk modeling 7. Watch for new M&A activity from Ernst & Young, Global Insurance Center, January 2009 ©
  • 7. Lesson 1: The future creates the present…. ©
  • 8. EXPLORE CUSTOMER RESPONSE MACRO TRENDS AFFECTING CARRIERS OVER THE NEXT 12-24 MONTHS Risk of insurance fraud due to economic downturn Increase in online insurance shoppers Eroding credit scores & continued use for rating Increasing risk from hurricanes & quot;100 year eventsquot; More sophisticated satellite imagery Telematics - increased use in cars Changing weather patterns - more severe weather events Increase in number of senior drivers Growing number of immigrants Growth of social networking tools Increasing risk of terrorist attacks Increasing risk of pandemics On Off ©
  • 9. Lesson 2: Future Not a Mystery Old and Young, Diverse and Gone   Global Weirding  AORTA Technology  Knowledge Value Economics & Politics  Creating the Future ©
  • 10. Lesson 3: People Will Change -40 0 2 w -74 no 6 … s 5 ial ow n …n len il s er M m oo B ls… nao iti d ra 75+ T Post ow n Generation X Millennial … …now 40-55 now 1-20 2020 ©
  • 11. Age Wave In Action MALE FEMALE Millions of People 665 Days until the first Boomer turns 65 ©
  • 12. 27 Florida’s by 2025 States where at least 20% of The population will be elderly ©
  • 13. Shopping  Evaluating Communicating Gaming  Sharing Learning  Buying & Selling Searching  Analyzing Exchanging  Growing up Creating  Evolving Meeting  Dating  Collecting  Coordinating  Digital Natives & Digital Immigrants Marc Prensky originated “digital native” term and this list ©
  • 14. ©
  • 15. What if population stops growing? World Fertility Patterns Canada 1.6 US 2.07 Mexico 2.1 Italy 1.3 Japan 1.4 Germany 1.4 China 1.7 Iran 2.1 India 2.8 ©
  • 16. Ride the Population Waves Minorities, now 1/3rd the U.S. population, are expected to  become the majority in 2042. Between 2007 and 2030, the number of Washington  workers over 55 years old will increase by 600% percent; those aged 16 to 54 will increase by 16%. Retire, retool, or rehire – making use of older workers’  skills at all levels Digital Natives are ready for and expect far more  digitization of work processes ©
  • 17. Lesson 4: Energy and Environment Tipping Points are changing everything ©
  • 20. ©
  • 21. 2008 IEA World Energy Outlook 50 mbd additional output needed by 2020 ©
  • 22. ECO-EMBEDDED Products “Carbon Zero” credit card Insurance Products: Green home, commercial, auto, usage-based rates Trendwatching.com ©
  • 23. Lesson 5: AORTA Technology Rules ©
  • 24. A Bit of Intelligence Desk Top circa 2001 = Cell Phone circa 2008 = Implant circa 2025? ©
  • 25. UCSD: PC of 2015 One Hundred Million Pixels Connected at 10Gbps ©
  • 26. A Survey from TrendWatching® Trendwatching.com ©
  • 27. People formerly known as consumers It’s only just begun Based on Trendwatching.com ©
  • 29. Nanotechnology Not just small things, but things with different properties because of nanoscale ©
  • 30. Konarka Technologies, Technology Review July/August 2004 © NanoSolar.com
  • 32. Lesson 6: Knowledge Value Economy Rapid Debt Innovation Drag Technology Convergence It’s what Global Product or Learning Service Competition Knows ©
  • 33. ©
  • 34. ©
  • 35. Three Future Questions What is  Probable?  What is Possible?  What is Preferred? ©
  • 36. Paradigm: The way we do things around here We should move From… We should move To…   ©
  • 37. Some Industry Opportunities Accounting for Demographic Changes Sooner:  Aging & Minority Customers (& workforce)  Digital Natives  Environmental Risk Management:  Many organizations lack a bird’s eye view of their exposure to the  threats they face and their cumulative liabilities. – The Economist Technology:  Location Intelligence  Hard-to-extract data being stored on legacy systems  Economics& Politics:  Re-thinking credit score relation to insurability  Fraud risks in hard times  Selling into frugality  ©
  • 38. The future is something we do. The future is not something that just Glen Hiemstra happens to us. Futurist.com ©