Employee advocacy is ready to hit aal companies. Sharing, commenting, liking are key for strong employee advocacy. Social media is the communication channel by choice

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ADM TWEETS

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Agenda
18.00: Introduction by Mic Adam
18.45: Case : #RDPROUD
Johnny Smets - Realdolmen
19.15: Case : Smarpshare
Stefan Ceunen & Laura De Knock - BBDO
19.45: Case : Sociabble
Leentje Chavatte - Microsoft
20.15: Q&A
20.30: Networking Drink
21.30 End

5. Question 1
What words come to mind when you hear EA
(='Employee Advocacy')?

6. Definitions
“Employee advocacy” is a term used to
describe the exposure that employees
generate for brands & company using both
their own online and offline assets.

7. EA: From old to new!

8. EA = Ambassadorship 2.0

9. Why implement EA
• Reach
Only 2-8% of employee social networks overlap with brand networks
(forester research)
• Influence

10. Let’s not forget

11. Question 2
Does your company have an EA Program/initiative?

12. Steps for an EA program
• Set Goals for the EA program
• Create the right environment for EA
• Culture of sharing
• Policy/Guidelines
• Choose platform
• Educate & train
• Leaders
• Employees
• Create content
• Measure (KPI’s)

13. Question 3
Where is EA happening today?

14. EA quick wins!
Do your employees…
Messages on company profiles?

15. Question 4
What % of employees participate in EA at your company?

16. What Forrester found…

17. Why Employees Participate to EA

18. Question 5
What EA platforms do you know or use?

19. It is a crowded vendor space
Employee Advocacy in 2014 was where social media listening was in
2009. The market is probably 1-2 years away from acquisitions and
competition thinning the number of vendors in this space
And the list
goes on…

20. Examples of EA tools 1.x

21. Examples of EA tools 2.x

22. Examples of specific tools 2.x
Social Selling

23. Question 6
What department drives EA?

24. Question 7
Are people at your company incentivized for
taking part in EA?

25. People are competitive
• Money
• Gift vouchers
• Access to board (IBM)
• Focus on team efforts

26. Question 8
Does your company have a Social Media policy
(updated in the last 2 years)?

27. Your Updated Social Media Policy

28. Simple DO’s & DON’T’s
• Provide Support on
content & sharing
• Offer posting guidelines
• Provide training
• Have Champions
• Feedback mechanism
• Ask passwords
• Tell them – “Must” do!
• Do illegal stuff (©, ™, etc.)
• Show disrespect

29. Question 9:
Who is responsible for creating content to be shared?

30. Content is King
• How much content do we have?
• Who will create or contribute to content?
• What content works for the employees?
• What content works for their audience?
• Curate of create?

31. Question 10
Who has a great case for or about
Content Marketing?
ADM session coming to you
in 2016

32. Now let’s hear how EA is created,
implemented and used in 3 cases
#RDPROUD

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Handouts, info via
 www.adm.be – Calendar / past events
 www.adm.be – News