1. Simple, Effective and Affordable Small Business Marketing Small Business Marketing Presentation by Patrick Giammarco

2. There are more new businesses than marriages a year in the U.S.

4. A business cannot survive without customers

5. Why is small business marketing so hard?

6. Marketing doesn’t have to be difficult

7. Create a marketing system to grow your business

8. What is a system?

11. Effective marketing eliminates the need to compete on price.

12. First, create your marketing strategy

13. Define your ideal customer

15. Find your core difference

16. Put it to use – Your Talking Logo

17. Next, implement your strategy

18. Create marketing materials that educate

19. Establish your lead generation trio

20. You need a referral system

21. Convert leads into customers

22. 3 Phases of Lead Conversion

23. Create a new customer kit

24. Create a marketing system to grow your business