1. Gifting is an old age old tradition. Believed to be started when people presented goats, vegetables
on a special occasion, we sure have come a long way since then. People are not afraid of trying
different channels and products for gifting. They want the gifts to tell a story. Gifting is not limited to
just giving something interesting or good ‘old money. It is about choosing the right thing, delivering
it to the recipient (if you can’t meet him personally), and adding a personal touch to it. While this
may sound fancy, this process comes with lot of end-to-end research work.
Every individual would prefer to make gifting a simple process. Without having to spend too much
time and effort, one would want to give a memorable present. This becomes a challenge if you
cannot personally handpick the gift and hand it to the recipient. What to do then? In this digitally
connected world, you have many portals. One of such portals is Giftxoxo.com. Giftxoxo is
established to eliminate hassles one might face while trying to order a gift online and sending it on
time. This portal is started by Sumit Khandelwal, Manoj Agarwal, and Abhishek Kumar. Whether you
want to give a personal gift, corporate gift, or college gifts, they have taken the concept of gifting to
a whole new level. These folks come from a diverse background and each and utilize their unique
skills to spread the joy of gifting. Manoj is an IIM Khozikode alumnus. He handles business strategy,
marketing, product development and HR. Sumit takes care of vendor development, logistics, sales
and finance. He holds an MBA degree from TAPMI, Manipal. Abhishek holds a B.Tech degree from IIT
Bombay and manages engineering and technology.
From a business perspective, there is a lack of focussed e-commerce players in gifting; customers are
not able to enjoy the experience. When it comes to bulk gifts, corporate and colleges still go through
the hassle of choosing the right gift in a particular budget, finding the vendor who might have such
gifts, customizing them according to specifications, and meeting the delivery deadlines. Besides,
there are hardly any technology solutions which can help these corporate or colleges to view
different gifting options online, track their status, and expect on time delivery.
There is also a dearth of user-friendly websites, unique products, and advanced technology to
understand customer’s preferences. According to Abhishek, Giftxoxo is developing technology
solutions to eliminate such issues and make gifting a seamless experience. Manoj stresses on the
fact that the underlying emotion of gifting is about making a person feel special and Giftxoxo is
building tools to understand these emotions. Gifting should be a meaningful and enjoyable
experience. He believes that the receiver of the gift should be happy with delivery, quality, and the
complete experience. Whereas, the person sending the gift enjoys knowing what could be a good
gift based on his budget and the occasion. A simple and interesting website combined with effective
user experience results in satisfied and happy customers.
The simplicity of Giftxoxo.com makes one browse and order gifts online with ease. You can send
flowers, cakes, chocolates, greeting cards or a gift vouchers, conveniently via the website. Corporate
and colleges can access Giftxoxo.com and easily browse through the catalogue for bulk orders. So
along with a wide array of products you can be assured about on-time delivery, premium quality of
service, and a variety of payment options. You can connect with them on Facebook and Twitter.