1.
The transparent athlete
Social Media Week Rotterdam 2014

2.
It takes people to tell a story, it takes stories to build a brand
The transparant athlete

3.
You know me

4.
You know me

5.
It's a digital world

6.
When will internet video overtake TV?
"That already happened."
!
Eric Schmidt, CEO Google (in 2012)

7.
Nike Inc. (NKE)'s latest World Cup
ad, featuring Real Madrid star
Cristiano Ronaldo, was seen by
78 million people in four days.
!
Then it went to television.

8.
Social media worldwide
1200
900
600
300
0
60 40
70
199
200
271
313 300
500
1320
Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine

9.
Global sports industry value: $350 - $450 billion

10.
Global sneaker + clothing market = $ 180 billion

11.
Global sport drinks/nutrients market = $ 55 billion

12.
Global professional sports market = $ 145 billion

13.
50% of all TV related social media activity is on sports

14.
It's an athlete's world

15.
Share your adventures
Creation of own media(channels)

16.
Create your own brand
Creation of own media(channels)

17.
Who are you?

18.
Who do you connect to?

19.
Why should you?

20.
Get your content
strategy working for you
and monetize your
platform

21.
Brands and stories
!!
Creating value through !
- branding!
- sales!
- reach!
- engagement!
- impact!
- sponsorships !
- advertising!

22.
Case #samenmet

23.
Team #samenmet

24.
Athletes #samenmet

25.
Fans #samenmet

26.
Results: hashtag use > 12.000

27.
Results: engagement > 50%

28.
Just about sports?

29.
It's about passionate people

30.
It's about great adventures

31.
It's about ravenous fans

32.
And the future athlete?

33.
Match data

34.
Training data

35.
Training data

36.
Bio data

37.
Share a hearbeat

38.
DNA

39.
What can we learn from athletes?

40.
Create your own stories

41.
Own your channels

42.
Share your adventures

43.
Build your brand

44.
Be future proof

45.
Harvest your wins

46.
Feel free to follow me: @gijsbregt