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Seeing your Invisible Audience understanding the power of information flows Gilad Lotan | @gilgul
Attention is the Bottleneck Flickr: mangpages
 Information Flows through People Alex Dragulescu
Gaining your Network’s Trust
Urban Outfitters vs. NYC Crafters
                     > Network size Network Type Resonance “I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”
Topic + Network + Timing
Paradox of Social Networks
Retweets Tie Strength Preferences People Behavior Cultural Norms Influence Location Perception Friendship Clicks
Thank You Gilad Lotan | @gilgul gilad@socialflow.com http://bit.ly/140confNYCgilad

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SocialFlow - 140confNYC

  • 1. Seeing your Invisible Audience understanding the power of information flows Gilad Lotan | @gilgul
  • 2.
  • 3. Attention is the Bottleneck Flickr: mangpages
  • 4. Information Flows through People Alex Dragulescu
  • 5.
  • 6.
  • 7.
  • 9. Urban Outfitters vs. NYC Crafters
  • 10.
  • 11. > Network size Network Type Resonance “I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”
  • 12. Topic + Network + Timing
  • 13.
  • 14. Paradox of Social Networks
  • 15. Retweets Tie Strength Preferences People Behavior Cultural Norms Influence Location Perception Friendship Clicks
  • 16.
  • 17. Thank You Gilad Lotan | @gilgul gilad@socialflow.com http://bit.ly/140confNYCgilad