Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area United States
Ocupación
Director of Customer Experience Research, VP at Bank of the West
Sector
Finance / Banking / Insurance
Acerca de
I am a passionate customer advocate, leveraging techniques such as future state journey mapping to align leaders and develop strategy with the end customer at the forefront. My unique background in the user experience, customer experience, and accessibility fields positions me well to design and research impactful experiences crafted with all customers in mind, regardless of age or ability.
Notable achievements include:
- Built the User Experience function at Scottrade from the ground up , growing a team of one to a team of ten over five years and establishing all UX Design and UX Research processes. Result is a team that is now fully understood, respected, and embedded in the sof...
Etiquetas
customer experience
journey maps
journey mapping
research
accessibility
personas
strategy
uxpa2012
upa2012
Ver más
Presentaciones
(6)Recomendaciones
(1)How to create accessible websites - Web Accessibility Summit
Rachel Cherry
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Hace 5 años
Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area United States
Ocupación
Director of Customer Experience Research, VP at Bank of the West
Sector
Finance / Banking / Insurance
Acerca de
I am a passionate customer advocate, leveraging techniques such as future state journey mapping to align leaders and develop strategy with the end customer at the forefront. My unique background in the user experience, customer experience, and accessibility fields positions me well to design and research impactful experiences crafted with all customers in mind, regardless of age or ability.
Notable achievements include:
- Built the User Experience function at Scottrade from the ground up , growing a team of one to a team of ten over five years and establishing all UX Design and UX Research processes. Result is a team that is now fully understood, respected, and embedded in the sof...
Etiquetas
customer experience
journey maps
journey mapping
research
accessibility
personas
strategy
uxpa2012
upa2012
Ver más