How is your brand considered by Google? Do you know the actual SEO potential of your site? Audit SEO, Search Engines Optimization, Monthly packages Boost your sales, develop your visibility and acquire a qualified audience.

1. GINI CONCEPT DESIGN
Need to increase your visibility?
SEO, optimize your website on Search Engines and make the difference
SEO Audit, optimization et monthly SEO
Audit & Strategy Graphic Creation Webdesign SEO & Content Community Management

2. What is SEO?
2
SEO is to optimize a site to rank it
most favorably in the natural
results of search engines.
Today, it is essential to work out its positioning to
stand out from your competitors, gain market
share and develop your sales.
Is your website visible on Google with keywords
important to your business? Does your website
differ from your competitors?
“

3. 3
“How is your brand considered
by Google?
Do you know the actual SEO
potential of your site?

4. EVALUATE THE LEVEL OF OPTIMIZATION
OF YOUR SITE FOR SEO
4
The SEO audit is a critical step before starting a web positioning strategy.
An SEO audit allows to know how your website is positioned on the major search engines: Google, Bing,
Yahoo! How is it understood and ranked in the results pages by the search engine?
It is a thorough study of the presence of your brand on the web. We carry out analyzes on site and off
site which allow us to understand the current state of your website (current visibility, evolution of
positions, competition, architecture, performances, contents, …) and advise you on improvement and
optimization points.
At the end of this SEO audit are listed the criteria blocking your evolution and the opportunities of
positioning. This information allows us to establish a set of recommendations to optimize your website
and take full advantage of its potential.

5. Our SEO audits are divided into 4 parts
5

6. 6
SEO optimization is a one-time action to boost your sales
or a long-term approach to develop your visibility and
acquire a qualified audience.
SEO optimization of your website is crucial for its good
positioning and visibility on the search engines.
By correcting indexing blocking factors, internal
optimization sends positive signals to Google and helps
improve the positioning of your pages.
“Need to increase your visibility?

7. OUR SEO METHODOLOGY
7
Gini Concept Design optimizes your website according to a complete SEO methodology that brings all the
technical optimizations needed to good SEO of your website.
We cover all aspects on site and off site of your website according to your needs identified in the prior
technical audit.
We are not only going through a complete list of all the SEO work that need to be done, but we are also
going beyond that. The content we publish will capture the attention of your target audience through blogs,
press releases and posting on social media.
We adapt our methodology to each website because the objectives are all different and each site has its
specificities.

8. 5 steps of optimization
8
We begin with a thorough study of the presence of your brand on the Internet.
We carry out on-site and off-site analyzes to provide an accurate picture of the SEO positioning of your website
(current visibility, evolution of positions, competition, architecture, performance, content …) and define optimizations.
TECHNICAL AUDIT
We are looking for the keywords covering your sector of activity (short and medium tails) in the most exhaustive way
possible. We then classify them according to the potential contribution in traffic and conversions.
We then invest in the right combination of keywords to make a difference by generating traffic, leads and revenue.
SEMANTIC TERM SEARCH (keywords)
Tagging your page will allow Google to understand your content and give it credit. It is the satisfaction of users who
arrive on your page via a Google results page that will allow you to position yourself in the long term..
We optimize content already present (or provided if necessary). We analyze the pages that are positioned on the
target keyword groups, and think about what could make a difference to the competition.
ON SITE OPTIMIZATION

9. 5 steps of optimization
9
Having quality inbound links to your site gives your business an additional level of credibility and respect.
It is necessary to analyze, restructure, optimize or even create a coherent and quality netlinking in order to improve the
reputation of your website.
It is also necessary to optimize the content of the website, either by writing more quality content or by restructuring existing
content.
OFF SITE OPTIMIZATION
Receive your initial analytics analysis of attendance statistics from your website just after our optimization work. Then we will
send you a second report two months later to study together the visible evolution of SEO of your website.
You will also receive a personalized SEO guide that analyzes your performance (positioning, traffic) and inform you of best
practices and actions to be implemented.
REPORTING & SEO GUIDE

10. 10
Optimizing its website is an important step.
However, the top places on the search engines are
highly coveted.
In order to maximize its chances of a good ranking, it
is necessary to implement a strategy of SEO in the
long term.
“Increase your visibility and
profitability

11. 11
The creation of an SEO
strategy must be considered
long-term, the SEO of your
website being an area in
which the efforts must be
regular and sustained in order
to be able to achieve
excellent results.
The work of SEO is a precise
craft, requiring specialized
expertise from search
engines. Moreover the
algorithm used by Google is
frequently updated, thus
impacting the ranking of
sites.
Our SEO packages are
complete. We work both on-
site and off-site in order to
bring to your website the
maximum of chances to rank
well in the search engines.

12. BASIC
$345 / mo
PRO
$645 / mo
ADVANCE
$945 / mo
In-depth Site Analysis
Content Duplicacy Check   
Initial Backlinks analysis & Google Penalty Check   
Mobile Usability Check   
Competition Analysis 2 8 12
Keyword Research   
On Page Optimisation
Title & Meta Tags Optimization, Headings   
Content Optimization   
Mobile site optimization & Page Speed Analysis ×  
HTML Code Cleanup & Optimization   
Internal Link Optimization & 301 Redirect   
Image & Hyperlink Optimization   
Robots.txt Creation/Analysis & Sitemap   
Google & Bing Webmaster Tools Setup (Analytics)   
Content Marketing and Link Acquisition
Blog Writing 1 1 2
Informational Content Writing & Sharing 2 4 6
Guest blogging & Social Bookmarking × 1 1
Social Media Marketing
Google Plus, Facebook, Twitter Set up ×  
Unique Social Media Posting × 9 12
Local Search Optimization
NAP Syndication   
Google My Business / Bing Local × × 
Local reviews & local citation building × × 
Montly report
Search Engine Rank Report   
SEO Reports × × 
Google Analytics Analysis   
Activity Report ×  
Monthly Action Plan × × 
Think long term with
OUR SEO PACKAGES
Comprehensive expertise for long-term positioning and
visibility
Above all, a personalized SEO plan will be established according
to your needs and your web environment.
The optimized elements, the frequency of the optimizations and
the total time dedicated to these elements will vary according to
the price of the package.
3 packages to satisfy all the company sizes and
all the SEO needs for your website.

13. Certifications
13
We are SEO Expert
We provide an effective, professionally managed digital
communication and SEO campaigns by taking full advantage of Google
tools.
“

14. Contact us
14
If you would like to get a
quote or find out more
about the services we
offer, please contact us.
We will reply within 48
hours.
Virginie LEVRAUD
Webdesigner, CEO
Email: contact@giniconceptdesign.com
Skype : GiniConceptDesign
Website : http://giniconceptdesign.com