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Help Clients Follow Through on Being More Active - Health Pros Need Solutions
1. Big Problem Health professionals need their clients to follow through on being more active Andy comes to see Joe, a health professional, about helping him become more socially involved. Andy has a videogame addiction and no friends. Joe advises Andy to do try doing a team sport or join a club of some sort. Andy comes back for another visit and Joe finds out that Andy hasn’t taken any steps toward trying any new things. They both eventually find out they aren’t getting anywhere with this arrangement and Andy stops coming in for visits, unfulfilled. Joe has lost a client, and his reputation suffers because Andy didn’t listen to Joe and follow through with his advice.
2. Big Solution Giovanni Mannino Pastime Guru Mission: Introduce people to alternative hobbies. Vision: Be the Pastime Guru! Values: Community, Achievement, Fun, Originality Strategy: Determine desired company image Personal Image = Company Image Begin advertising campaign Approach community newsletters Research online marketing options Use customer feedback to improve image and services