An overview of the most important Content Marketing and SEO trends from the US market, in terms of overall priority for the Japanese market.

1. GinzaMetrics Open Seminar Tokyo
May 26, 2014

2. US Content Marketing & Search Trends
‣ Google Algorithm Updates
‣ Influence of Visual Content
‣ Impact of Multiple Screens per User
‣ Link Earning vs. Link Building
‣ Marketing Strategists Want to Better Understand
the Big Picture
‣ Marketers Want to Know What Kind of Content
to Create

3. Google Algorithm Updates
Panda 4.0 Update and Payday Loan 2.0 Targets Thin Content
and Spammy Queries

4. Google Algorithm Updates
Sites with big losses due to Panda 4.0
http://searchengineland.com/panda-4-0s-big-loser-ebay-winners-losers-chart-192123

5. Impact of Visual Content
User behavior is turning increasingly toward visual inspiration

6. Impact of Visual Content
Pinterest Growth

7. Impact of Visual Content
Mobile, visual content and commerce is fastest growing in
developing countries
http://www.slideshare.net/yiibu/the-emerging-global-web

8. Multi-Screen Growth
Responsive Design and User-centric Tracking
http://think.withgoogle.com/databoard/media/pdfs/the-new-multi-screen-world-study_research-studies.pdf

9. Multi-Screen Growth
Responsive Design and User-centric Tracking

10. Link Earning vs. Link Building
High-quality, difficult to create content wins

11. Most Popular “Epic Content” Approaches
High-quality, difficult to create content wins
‣ Videos
‣ Shareable Tools
‣ Large image collections
for inspiration
‣ Long-form blog posts
‣ Mixed with standard
content creation

12. Marketers Want to Understand Big Picture
Non-SEOs are relying on search data more than ever, but
they want to know what it means
http://www.slideshare.net/ronaldrunner/the-challenge-of-todays-cmo

13. Findability Score 2.0
A proprietary yet easy to understand score that combines ranking, search
volume and click-through rate (CTR) into a single metric. Used by marketers
globally as a KPI to measure opportunities gained and missed, by your
sites and your competitors.

14. Social Insights
Compare your search and social performance across networks at a
single glance

15. Marketers Want to Understand User Needs
Topic and keyword discovery more important than other, but
need for specialized data is stronger
New Market Entry Competitive Strategy
Starting Earlier in Customer Journey
http://www.portent.com/tools/title-maker/

16. Web-scale Keyword Discovery
The largest and most unique database on the market, growing
every day.
100m+ Keywords
3,000+ Verticals
120 Countries
50 Languages