Open Coffee Athens
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This document discusses Open Coffee Athens, a mobile marketing company called Warply, and how it enables brands to send interactive mobile marketing campaigns via push notifications. It outlines some of Warply's key features like cross-app campaign delivery, segmentation tools, and a marketplace. The document also briefly mentions Warply raising money, international expansion plans, and how it aims to deliver context-based messages to users.
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Open Coffee Athens
- 1. Open Coffee Athens George Giannakeas @gioris - george@warp.ly May 31 2013
- 4. Team
- 5. Problem Mobile Marketing Is Underperforming “Traditional” mobile advertising like banner- ads is failing, real- performance is very poor. Mobile Banner Ads Simply don’t work They never did!
- 6. The Evolution of Brands Mobile Strategies
- 7. Mobile Ad Spending 2011 $1.45 billion 2012 $2.61 billion 2016 $10.83 billion
- 8. Percentage of ad $ spend on mobile
- 9. What is Warply? A cloud based marketing toolbox, that enables brands, developers and publishers to directly send interactive mobile marketing campaigns to their customer base via push notifications Sail with American
- 10. Create, Segment and Send Campaigns Geodata Preferences and Behavioral Data Demographics Usage Data Social Data Push Notification wakes up App and Displays HTML5 Campaign 1 2 3 User performs desired action with a “1-Click functionality” 1 Click Actions (Call, SMS, Mail) Direct Payments Voting Rich Content How it works?
- 11. Segmentation Facebook Demographics API Calls Behavioral Targeting Custom Tagging Geolocation/ Geofencing
- 12. 1.Sweepstakes 2.Coupon 3.Video 4.Feedback 5.Game 6.Social Currency 7.App Download 8.Premium Content
- 18. CAMPAIGN FEATURES Cross Apps Use Warply just as you would use a typical ad server. Features like, unique customers, impressions over multiple apps, weighted message delivery are some of our out-of- the-box features. Define Specific Weights on Apps MaximizeTarget Audience Avoid Multiple Message Delivery Unified Customer Unique ID
- 19. CAMPAIGN FEATURES Marketplace Use Warply just as you would use a typical ad server. Features like, unique customers, impressions over multiple apps, weighted message delivery are some of our out-of- the-box features. Choose Between Multiple Apps RealTime Bidding Acquire Inventory Message Delivery Based on Rules
- 21. Raising Money
- 22. Startup Summit Just the Start
- 24. If you make it there Greece
- 25. context based messages Go Ahead Communicate with your clients in their context! visit us: http://warp.ly like us: https://facebook.com/warply mail us: info@warp.ly