24. Branding ability

25. Free or low cost to experiment

27. E-Mail

28. MMS (for certain carriers)

35. Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months2 (Forrester)

36. More of our devices will be equipped to read them without additional software3, yet there is no standard format

40. Create a “shortcut” to deep-linked online content

41. For brand awareness / “cool points”

42. As a lead generation mechanism

43. To deliver “digital souvenirs” / exclusive, compelling branded content