Please contact me for the speaker notes and / or videos. The path to purchase has changed drastically. People are shopping more often, in more places and across more channels. Take a look at global examples of how brands and retailers are working harder than ever to fight showrooming, convert shoppers based on their needs and ultimately earn their loyalty.

1. Everything
but the norm:
Global Trends 2013
Molly Garris
Tuesday, October 29, 13

2. Tuesday, October 29, 13

3. Tuesday, October 29, 13

4. Tuesday, October 29, 13

5. Ultimately, the path
to
purchase has changed.
Tuesday, October 29, 13

6. People are shopping
more often,
in more places
and across more channels.
Tuesday, October 29, 13

7. inspiration
value
efficiency
assurance
Tuesday, October 29, 13
4
key
shopping
needs

8. efficiency
Tuesday, October 29, 13

9. GET IN/
out quickly
efficiency
simply make
A PURCHASE
FIND SPECIFIC
brand/product
Habitual
Sprinter
Tuesday, October 29, 13

10. TRENDS
efficiency
‣ Hybrid formats
‣ Alternative forms of check
out and payment
‣ New ways to fulfill orders /
pick up goods / deliver goods
Tuesday, October 29, 13

11. Make Visits Faster and More Relevant
Tuesday, October 29, 13

12. Get In and Out Quickly
Tuesday, October 29, 13

13. Long Lines
Disappear
Tuesday, October 29, 13

14. Even Wallets are Going Away
Tuesday, October 29, 13

15. 24/7 Access
Tuesday, October 29, 13

16. Vending in
Unexpected
Places
Tuesday, October 29, 13

17. Beat Showrooming:
Buy Online, Pick Up in Store
Tuesday, October 29, 13

18. Buy Online,
Pick Up 24/ 7
Tuesday, October 29, 13

19. How about Same Day Delivery?
Tuesday, October 29, 13

20. Auto-Delivery
Tuesday, October 29, 13

21. assurance
Tuesday, October 29, 13

22. UNBIASED advice
assurance
Weigh
PROS/CONS
EXPERT
see, TOUCH,
Quality
Seeker
Passionate
Explorer
Tuesday, October 29, 13
demo, TRY

23. TRENDS
assurance
‣ Better understanding quality
‣ Research tools
‣ Social Shopping
Tuesday, October 29, 13

24. Offer Transparency
Tuesday, October 29, 13

25. Offer Traceability
Tuesday, October 29, 13

26. Bring in the Tablets
Tuesday, October 29, 13

27. Have the Experts On Hand
Tuesday, October 29, 13

28. Let Shoppers Experience
Tuesday, October 29, 13

29. Let them Snoop
Tuesday, October 29, 13

30. Enable them to
Poll Friends
Tuesday, October 29, 13

31. Leverage Virtual
Fitting Rooms
Tuesday, October 29, 13

32. Provide Purchase Protection
Tuesday, October 29, 13

33. Challenge the
Competition
Head On
Tuesday, October 29, 13

34. value
Tuesday, October 29, 13

35. WORTH of
a product
or service
PRICE
Special OFFERS
PRICE
Strategic
Saver
Tuesday, October 29, 13
Dollar
Defaulter
Opportunistic
Adventurer
value

36. TRENDS
‣ Discount Stores and Private Labels
‣ Deals and Pricing Strategies
‣ Going Beyond Price
Tuesday, October 29, 13
value

37. Aldi and Lidl Gain Share
Tuesday, October 29, 13

38. Dollar Stores
Cash In
11,000 Stores!
Tuesday, October 29, 13

39. Retailers are Forced to Price Match
Tuesday, October 29, 13

40. Innovative Pricing Strategies
are Being Explored
Tuesday, October 29, 13

41. But isn’t enough ENOUGH?
Tuesday, October 29, 13

42. Retailers Must Add
Value in Fresh Ways
Tuesday, October 29, 13

43. New site, KinderStuff, also Addresses Little Needs
Tuesday, October 29, 13

44. New Amazon site,
Aggregift, Aids in
Group Gifting
Tuesday, October 29, 13

45. The Brands (and Frats)
are Catching On
Tuesday, October 29, 13

46. Brands Let Consumers Weigh In
Tuesday, October 29, 13

47. Brands are Flipping
Gender Roles
Tuesday, October 29, 13

48. The Ultimate
Goal is not just to
Push Sales but
to Gain Loyalty
Tuesday, October 29, 13

49. inspiration
Tuesday, October 29, 13

50. EMOTIONAL needs
a TREAT
EXPERIENCE
Passionate
Explorer
Tuesday, October 29, 13
inspiration

51. TRENDS
‣ Better and more interactive ways
to learn about and select products
‣ A fun or more unique way to shop
‣ The “Wow” factor
Tuesday, October 29, 13
inspiration

52. Open a World of Flavor
Tuesday, October 29, 13

53. Relax and Recharge
with the Family
Tuesday, October 29, 13

54. Ease Fitting Room Frustrations
Tuesday, October 29, 13

55. Have a Destination,
not a Dressing Room
Tuesday, October 29, 13

56. Dial up the Wow
Tuesday, October 29, 13

57. Brands are
Harnessing the
Excitement too
Tuesday, October 29, 13

58. Offer Personalization
Tuesday, October 29, 13

59. Finding Means
to Engage with
Customers in
Unforgettable
Ways
Tuesday, October 29, 13

60. Experiences
Don’t Necessarily
Mean Costly
Executions
Tuesday, October 29, 13

61. Or Just for the Tech Savvies
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62. Have Fun, Be Memorable
Tuesday, October 29, 13

63. There’s no silver bullet.
In order to get ahead, start by:
‣ Better understanding your retailers priorities,
shoppers priorities and
‣ Activate the right touch points
‣ Implement simple tests to gather actionable
learnings
Tuesday, October 29, 13

64. thank you
Molly Garris
DIGITAL STRATEGY DIRECTOR
molly.garris@arcww.com
Tuesday, October 29, 13

65. resources
MediaPost.com: Online, Media, Marketing, Agency, Mobile, Social, Search, Email, Video,
RTB, mCommerce, TV, Europe
Popai.com: Global Association for Marketing at Retail
ShopperMarketingMag.com: resources from the Path to Purchase Institute
Supermarketnews.com or ChainStoreAge.com: retail verticals
TechCrunch.com and Mashable.com: tech trends
AdvertisingAge.com or AdWeek.com: agency campaigns
Tuesday, October 29, 13

66. IRC
behavioral
currents
Tuesday, October 29, 13

67. IRC category
search
Tuesday, October 29, 13

68. IRC keyword
search
Tuesday, October 29, 13

69. IRC
databases
Tuesday, October 29, 13