(1) Vancouver Opera is promoting the use of social media to increase their brand exposure, engage with current and new audiences, and share information about upcoming performances and behind-the-scenes content. (2) They have seen success using platforms like blogs, Facebook, Twitter, Flickr, and YouTube to share photos, videos, and discuss performances. (3) The document provides best practices for using different social media platforms and emphasizes being transparent, sharing engaging content, and building advocates to promote the organization's message and brand.

1. Vancouver Opera
Taking Your Social Media from 0 to 60
Ling Chan, Social Media Manager
lchan@vancouveropera.ca

2. Why should I care about Social Media?
• Put a face on your organization
• Increase brand exposure
• Become an industry leader
• Get your message out fast
• Grow your constituent base
• Support your products & services
• Improve your search engine visibility
• Learn what people are saying about your brand

3. Singing posters
tosca
PUCCINI
April 21 24 26 28 May 1, 2007
sponsored by Posted with the support of the Singing posters created with support from
Canadian Patrimoine
VO Ticket Centre 604.683.0222
Heritage canadien
vancouveropera.ca
Photography by Robert Kenney

7. Blog

8. The importance of a company blog
• Establish your company as
transparent, relevant, active
and an expert.
• Keep people informed
• Raise money
• Build loyalty
• Brag about yourself

9. Nixon in China - Canadian premiere
Lillian Alling - World premiere

10. Operalive.ca

11. Manga

12. Operagator

13. Say cheese!
• Upload photos on a photo-
sharing site
• Organize your photos into
albums
• Give photos tags: keywords or
labels for easier search
• Flickr, Photobucket, Picasa

14. Fashion at the Opera

15. Behind the Scenes

16. Moving images
• Educate / raise awareness
• Send a message
• Encourage action
• Youtube, Vimeo, Daily Motion

17. Trailer, Cast Interviews & Audience Feedback

18. Behind the Scenes
Promotions & Contesting

19. Operabot

21. Top 3 Operabot winners

23. Blogger Night at the Opera

24. Blogger Night at the Opera

27. Opera Ninja

29. Fan Night

30. SMART Pics

31. How are we doing?
• Since May 2008, Blogger 32,365 unique visitors and 83,737 pageviews
• Since May 2008, Facebook 1,722 fans
• Since February 2009, Twitter 2,499 followers
• Since January 2009, Flickr 74,451 views to date.
• Since February 2009, Youtube 8,094 video views and 46 subscribers

32. Pearls of Wisdom
• Know your purpose / goal
• Be dedicated
• Be open, honest, authentic & transparent
• Give ‘em something to talk about
• Don’t be afraid to share content
• Link & promote others
• Build advocates & ambassadors
• Social Media is Electronic Word of Mouth

33. Ling Chan
Social Media Manager
lchan@vancouveropera.ca
604.331.4842
www.vancouveropera.ca
Blog: vancouveropera.blogspot.com
Facebook: /vancouveropera
Twitter: @vancouveropera
Flickr: /vancouveropera
Youtube: /vancouveropera