Presentation by Monty Evans about the story of how Dell located their customer service center in Oklahoma City. The presentation was made during September of 2006.

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The Story of How Dell
came to town

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How?How?
• OKC provided theOKC provided the infoinfo Dell needed.Dell needed.
• OKC provided theOKC provided the analysisanalysis Dell needed.Dell needed.
• OKCOKC exceeded expectationsexceeded expectations ..
• OKC was faster. A lotOKC was faster. A lot fasterfaster..
• OKCOKC websitewebsite..

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1. Is there available1. Is there available
property for myproperty for my
business?business?
• A new or expanding business needsA new or expanding business needs
either aeither a vacant buildingvacant building oror
developable landdevelopable land in your communityin your community
• Web GIS providesWeb GIS provides user-defineduser-defined
property searches in secondsproperty searches in seconds

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Site Selection Example - homeSite Selection Example - home
User-defined search
for buildings & land
based on location, use
& size

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Site Selection Example – foundSite Selection Example – found
sitessites
Matching properties
are shown in a
comparison list & on
the map

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Site Selection Example –Site Selection Example –
selected siteselected site
Property reports
provide detailed
information quickly

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2. Is there a market for2. Is there a market for
my business tomy business to
succeed?succeed?
• A new or expanding business needs to knowA new or expanding business needs to know
if there are enoughif there are enough clientsclients,, shoppersshoppers oror
future qualityfuture quality employeesemployees for its business tofor its business to
succeedsucceed
• Web GIS provides site-specific demographicWeb GIS provides site-specific demographic
and workforce data reports in secondsand workforce data reports in seconds

8. www.gisplanning.com
Example Demographic ReportExample Demographic Report
User-defined
demographic market-
analysis reports
provide business
intelligence

9. www.gisplanning.com
Example Demographic ReportExample Demographic Report
Demographic
Analysis by
Radius…
…Creates a
Laborforce Report

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Example Consumer ReportExample Consumer Report
Demographic
Analysis by
Drive-time…
…Creates a
Population Report

11. www.gisplanning.com
Example Consumer ReportExample Consumer Report
Demographic
Distribution
Analysis…
…Shows
demographic
concentrations for
numerous
characteristics

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3. What is the3. What is the
competition or synergycompetition or synergy
of locating myof locating my
business at a site?business at a site?• Nearby businesses may be potentialNearby businesses may be potential
customers, suppliers or competition. Acustomers, suppliers or competition. A
prospective business needs to knowprospective business needs to know
thethe opportunitiesopportunities of a businessof a business
locationlocation
• Web GIS provides site-specificWeb GIS provides site-specific
business and industry reports inbusiness and industry reports in
seconds

13. www.gisplanning.com
Example Competition/synergyExample Competition/synergy
Web Site DemonstrationWeb Site Demonstration
View business data
by industry
Map multiple industries
at once to spatially
analyze competition &
synergy

14. www.gisplanning.com
Example Competition/synergyExample Competition/synergy
Web Site DemonstrationWeb Site Demonstration
Map businesses by
industry to spatially
analyze competition &
synergy
Individual businesses
by industry

15. www.gisplanning.com
Example Competition/synergyExample Competition/synergy
Web Site DemonstrationWeb Site Demonstration
Map an individual
businesses relative to
others in its industry

16. www.gisplanning.com
Dynamic Map FeaturesDynamic Map Features
• Zoom In and Out of the MapZoom In and Out of the Map
• Move North, South, East & WestMove North, South, East & West
• Turn “Layers” of Information on/offTurn “Layers” of Information on/off
• View Land Use & ZoningView Land Use & Zoning
• Traffic CountsTraffic Counts
• And moreAnd more

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Traffic Counts
Public Parking
Land Use

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More Jobs in Oklahoma CityMore Jobs in Oklahoma City
• Attraction of Dell ComputersAttraction of Dell Computers
• 3000+ jobs anticipated to grow to 4,0003000+ jobs anticipated to grow to 4,000
• approximately $4 million in capitalapproximately $4 million in capital
investment.investment.
• Cumulative overall economic impact ofCumulative overall economic impact of
$764.7 million is expected$764.7 million is expected
• 500 high-end jobs recently announced will500 high-end jobs recently announced will
increase this number significantly.increase this number significantly.

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in Oklahoma Cityin Oklahoma City
““It was a good tool to use to determine what propertiesIt was a good tool to use to determine what properties
were available…It made the process easier because Iwere available…It made the process easier because I
could go in there myself and look at it. A picture of thecould go in there myself and look at it. A picture of the
site also helped put a reference point with it.” Kaharlsite also helped put a reference point with it.” Kaharl
continues saying that “Every search has its uniquecontinues saying that “Every search has its unique
characteristics. We looked at hotels, places for peoplecharacteristics. We looked at hotels, places for people
to eat, traffic conditions around the site now and at theto eat, traffic conditions around the site now and at the
time we will occupy ittime we will occupy it
- Peter Kaharl- Peter Kaharl
senior manager, corporate real estate & constructionsenior manager, corporate real estate & construction
Dell Inc.Dell Inc.

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More Jobs in Oklahoma CityMore Jobs in Oklahoma City
• The Website:The Website:
– Provides information in 99% less hoursProvides information in 99% less hours
of labor than a manual processof labor than a manual process
– Turnaround time for informationTurnaround time for information
delivery is 99% less than a manualdelivery is 99% less than a manual
processprocess

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Thank you!Thank you!
Monty EvansMonty Evans
Greater Oklahoma CityGreater Oklahoma City
ChamberChamber
View the OKCEDIS website atView the OKCEDIS website at
www.OKCedis.comwww.OKCedis.com