3. What it means for you…
Increased time spent
24/7 real-time instant news and information
Integration with all of the web (Open Graph—ie. CNN)
Business relevance:
85% of buyers expect to be engaged through social media
51% of active Twitter users follow companies, brands or products
on social networks
4. Social Media is the New Black
85% of customers “expect you to engage with me
in social media”
Emails that mention Facebook in subject >38%
higher opens
Facebook & Twitter users >38% more likely to
open email
High social media users = high level of email
usage also
5. How Social Networking Changes
YOUR Business
Real-time access to find out what/where/who
customers…
Think Use Plan to spend
Buy Plan to do Plan to cut
Aspire to Plan to be Love
Hate Spend Attend
Recommend Dislike Budget
Want Like Are friends with
Need Covet Are connected to
6. How Social Networking Changes
YOUR Business
Real-time info & convo is competitive advantage
7. How Social Networking Changes
YOUR Business
New ways for people to interact during events and
attend events without even being there
Live tweeting
Live streaming video
Real-time “check-in” apps
13. Facebook
550 million members worldwide
50% login daily
10% of all time spend on the internet is on FB
30 billion pieces of content shared monthly
19. LinkedIn
>85MM members in 200 countries
21MM monthly unique US visitors, 47+MM globally
http://www.quantcast.com/linkedin.com#state
20. Chatter
RX social networking tool launched Q3 2010
Connects all global RX employees
Ability to share comments, insights, files
Similar functionality to other social media sites
22. Other Social Networking Sources
Blogs
See who comments, what they say
Enewsletters
Provide links/context to create conversations
RSS
Feeds from blogs, posts, websites
Content and industry-specific sites
Digg, Technorati, Delicious, Reddit
25. Use Privacy Settings
Know what privacy settings are available
Use privacy settings to separate professional from
personal
“The blur between our personal and professional identities on social networking
sites may seem all too obvious, but the issue is becoming more prevalent as
we use sites such as Facebook, Twitter, and LinkedIn as professional
networking tools. You could possibly accept a friend request from a business
partner who would raise an eyebrow at the religious beliefs or political views
displayed on your profile.”
26. Use Privacy Settings
Facebook
Create lists to organize personal and professional
contacts to control what they can or cannot see
Twitter
Use a disclaimer: “This is a personal account, opinions
expressed here represent my own and not my employer."
LinkedIn
Info on your public profile is available to all
Stay aware of info you might not want professional
contacts to know: interests, links, groups, birthdate, etc.
27. Use Engaging Tone
Your tone in social media should be “social”
Participate as a person, not an entity
Dialogue, not monologue
28. Use News as Context for Dialogue
Share links to news & research
Comment on market developments & news
Reply to others’ comments
Participate in active conversation
29. Obey Social Media Policy
You represent your company as well as yourself
Become familiar with specifics in policy
https://emea.salesforce.com/06920000000UsDB
30. Things to Avoid
Over-sharing personal information
Sharing private/confidential info including company
data
Using a derogatory tone, comments or
controversial topics
Questionable imagery