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Drive Your Own Book Sales: Marketing Strategies for Authors Writer’s Digest Live Webinar February 17, 2011 Marketing Strategies @glecharles | #wdmarket Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld
Marketing Strategies @glecharles | #wdmarket A Publisher's View of the Digital Transformation Dominique Raccah, Publisher and CEO, Sourcebooks http://bit.ly/9VvSZZ
Marketing Strategies @glecharles | #wdmarket ,[object Object],[object Object]
Great Audiences? ,[object Object],[object Object],Marketing Strategies @glecharles | #wdmarket
Marketing Strategies @glecharles | #wdmarket I signed a print deal with a company that can email every single person who has ever bought one of my books through their website, plus millions of potential new customers. I've never had that kind of marketing power behind one of my novels. I'd be an idiot not to do this. -J.A. Konrath
Where is Your Community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategies @glecharles | #wdmarket
Marketing Strategies @glecharles | #wdmarket The social infrastructure of the community is much more important than the technology infrastructure. http://bit.ly/dA1CcG
Community? ,[object Object],[object Object],Marketing Strategies @glecharles | #wdmarket
Platform 101 Marketing Strategies @glecharles | #wdmarket ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platform 101 Marketing Strategies @glecharles | #wdmarket ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platform 101 Marketing Strategies @glecharles | #wdmarket ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Marketing Strategies @glecharles | #wdmarket http://www.flickr.com/photos/nic/230233024/
Doing It Right Marketing Strategies @glecharles | #wdmarket ,[object Object],[object Object],[object Object],[object Object]
Marketing Strategies @glecharles | #wdmarket Professional Resources
Marketing Strategies @glecharles | #wdmarket Contact / Q&A Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld loudpoet.com @glecharles [email_address]

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Drive Your Own Book Sales: Marketing Strategies for Authors

  • 1. Drive Your Own Book Sales: Marketing Strategies for Authors Writer’s Digest Live Webinar February 17, 2011 Marketing Strategies @glecharles | #wdmarket Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld
  • 2. Marketing Strategies @glecharles | #wdmarket A Publisher's View of the Digital Transformation Dominique Raccah, Publisher and CEO, Sourcebooks http://bit.ly/9VvSZZ
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  • 5. Marketing Strategies @glecharles | #wdmarket I signed a print deal with a company that can email every single person who has ever bought one of my books through their website, plus millions of potential new customers. I've never had that kind of marketing power behind one of my novels. I'd be an idiot not to do this. -J.A. Konrath
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  • 7. Marketing Strategies @glecharles | #wdmarket The social infrastructure of the community is much more important than the technology infrastructure. http://bit.ly/dA1CcG
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  • 14. Marketing Strategies @glecharles | #wdmarket Professional Resources
  • 15. Marketing Strategies @glecharles | #wdmarket Contact / Q&A Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld loudpoet.com @glecharles [email_address]