The first things to da it to utilize all the free tools then build out your persuasion architecture. The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand. Reputation x Visibility = Brand Strength

1. How to Maximize your Online
Exposure on a Start-Up Budget

2. How do you measure a brand?
The more focused your reputation and the greater your
visibility within your target client group, the more
valuable your brand.
Reputation x Visibility = Brand Strength

3. Why now?
• 90% of decision makers never
answer cold calls
• B2B buyers are 57% of the
way through their decision
before reaching out to a sales
person

4. WEBSITE
PAID
EARNED
OWNED
Online ecosystem

5. Focus on your target market
You have to focus your marketing efforts on the customers
that will help your business grow the most in the short term.
• Know who you are (SWOT analysis)
• Who they are
• How they search
• What they need

6. Build your social capital to increase brand value
• 67% of the buyers journey is done digitally
• Target key channels and set growth goals
• Build your subscriber list
• Use social as your 24/7 focus group

7. Reach out to influencers
• Marketing is about building relationships
• You don't find customers anymore, they find
you
• Show how you can add value and give
attribution
• Sell the problem you solve, not the product

8. Form strategic partnerships
• Cultivate customers into raving fans
• Know your competition
• Seek referrals from trusted organizations

9. Case Study - Red Rock Branding
Digital capital 2008-2016
• Email list 2800 followers
• Linked in 5300 followers
• Instagram 5000 followers
• Youtube 2,000,000 client views
• Slideshare 89,000 views
DOUBLE
DIGIT
GROWTH
YEAR
OVER
YEAR

10. Five Ways to Increase Awareness Online Immediately
KNOW WHAT YOU KNOW AND WHAT YOU DON’T KNOW
Set up Google analytics DASHBOARD to measure YOUR key
• Audience -What age group are you targeting? Professional? Parent?
Student?
• Acquisition. What percentage of your audience comes from a mobile
device
• Goals - Conversion

11. Five Ways to Increase Awareness Online Immediately
Make sure that you’ve claimed your business on key platforms
• Google
• Facebook
• Twitter
• Instagram
• Linkedin

12. Five Ways to Increase Awareness Online Immediately
Google Business Tools are still the quickest way to
get your business noticed.
• Analytics
• Maps
• Business Page
• Youtube
• Adwords Express
• Google Alerts

13. Five Ways to Increase Awareness Online Immediately
Solidify your crew and tell them exactly what to do

14. Five Ways to Increase Awareness Online Immediately
Understand that target audience can and will be small numbers
sometimes
• Segment
• Segment
• Segment

15. Adwords Express

16. methodology
LISTEN
Listen to what content the client & audience wants.
Use insights to detect preferences on content, format and consumption
habits across every screen
CREATE
Valuable content by communication experts
Use skilled, multimedia professionals to produce your persuasion architecture
CONNECT
Your content to your audience, where ever that are
Tap into our expertise with strategies to match your content to the right
person at the right place at the right time
OPTIMIZE
Your content performance
Our analytics team constantly monitors content engagement metrics and
measure performance agains KPI’s and goal conversions

17. Red Rock | Our Team
redrockbranding.com
203 295 4882
glen@redrockbranding.com
Glen McDermott
Principle
Giulia Gouge
Social Media
George
Vasilopoulos
Web/Technology
Mason
Rabinowitz
Copywriter
Brian Monahan
Design
Animation
Tracey
Crutchfield
Design
Amanda Bloom
Editor